Marketing School | Digital Marketing | Online Marketing

In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic is whether TikTok is the next big thing. [00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on App Annie, which does metrics on revenue and other stats. [00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars. [01:00] The app does short videos, and people are creating funny content including music videos. [01:20] Their typical user drops off after 30 days, which is a problem. [01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it. [01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads. [01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business. [02:05] It’s probably only worth th