Michael Senoff's Talk Yourself Rich Audio Marketing Secrets Podcast

People are always wondering how many audios it takes to create something of value and the answer is simple. If you were dying of thirst in the desert and I had an audio that told where the water was, how valuable would that audio be to you? You can make money with just one interview as long as it’s something your audience is thirsty for. And in Part Six, we’re going to go over the best moneymaking strategies I know. You’ll also hear how I make money off my site and how I market my audios. I’m Also Going To Tell You: * How to leverage your audios to make even more money * Proof that audio interviews work * How to create a teaser for your interviews * Ways to use blogging and podcasts to promote your interviews and products Audios are such a huge part of day-to-day life because they’re so convenient. People like multitasking and, unlike videos or books, audios allow them to do that. I’ve been making my living off of audio information products for a while now. This is an exclusive interview from Micha

I wouldn’t recommend "winging it" in any interview, especially when a little prep work goes a long way. So if you want a good interview, you’ll need to do some research and have at least an outline of what you’re going to say before you ever hit the record button. Fortunately, all of that is relatively easy to throw together and in Part Five, you’ll hear how to do it. You’ll Also Hear: * The one thing you should never leave out of any interview * How to know what kind of questions your audience will be hungry for * How much of my interviews are usually scripted * The best ways to make your sales pitch at the end of the interview This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Making great audios is only part of the picture. Your main purpose is to make a lot of money off of them. And in Part Four, we’re going to start talking about how to do that. One of the best ways is by using audios to attract visitors to your site. Once there, you can collect their contact information and start building a list to market your products to. And in this section, we’re going to talk in depth about how to do that and also about: * How to use joint ventures to build a list and market your products * How to obtain the rights to the audios you make – without formal contracts and without paying anyone * Inexpensive ways to get your information out to the masses * Quick and easy ideas for building a list today This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Sure, it’s easy for me to get interviews now that I have a site and some credibility, but it wasn’t always that way. I had to land my first interviews too. And the easiest way I’ve found to do that is just to ask for them. People love to talk about themselves and they also love free publicity. So all you really have to do is sell them on the potential your interview could bring to them. And in Part Three, I’m going to tell you some ways to do that along with: * Word-for-word scripts for landing important interviews even if you have no credibility or influence whatsoever * How to do phone seminars and save the audio as mp3s * My can’t-fail way to get even the "Biggest of Dogs" to agree to an interview with you * How I get most of my interviews now This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Whether it’s playing guitar or grooming dogs, you can find experts to interview in any field and ways to make those interviews marketable. But there are some markets that are hotter than others, and in Part Two, you’ll hear how to pick a good one. You’ll Also Hear: * How to automate the selling process and spend less time making more money * The exact equipment I use to record, edit and upload my audios and where to buy exactly what you need * Why you should build a team and how to do it cheaply * How to put your playable audio online This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Most people think you need to spend a lot of money to get started making audio interviews, but nothing could be further from the truth. You don’t even need to be an expert in your field. All you need is access to a computer and a telephone. You can do all your research for free and there’s even free software to help you along. So in Part One, I’m going to explain exactly how to get started even if you have no money or expertise. I’m Also Going To Tell You: * A quick way to tell if there’s a market for your information product * What kinds of information products make the most money and how to package yours so that it does * What audios get played the most on hardtofindseminars.com * How to find a hungry market just waiting for the next product * The different types of interviews and how to leverage off the expertise of your experts This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Beth may not realize this and I am not doctor, but she is in my opinion borderline OCD. Here is the story. Beth currently works as a bookkeeper for a school system in Georgia. Her personal goal is to have her own business and to work from home. Not only does she like to be extremely busy, but she had two children who will be going off to college soon and would like her business to generate the income that she would need to live the lifestyle of her dreams. The problem is that Beth doesn’t know what kind of business she could develop and make successful. She saw my web site, www.hardtofindseminars.com, and my offer for a free 15-minute consultation. She cast her fate to the wind and called me never expecting that I would return her call. Of course I returned her call, and you are about to listen to my consultation with Beth. You will hear how I ask questions about her business experience, her personal goals and the income she feels she would need. I then begin to probe about her specific business skil

Peter is an internet marketer in Australia. He has created a membership site with about seven interviews with Australia’s top marketing experts. His results have been disappointing so he contacted me for advice about how to improve both his web site’s promotion as well as his sales promotion. You will hear me talk about my own previous personal experiences with membership sites and how they, too, were disappointing. This is what led me to the philosophy of giving away audio interviews for free. My methodology with regard to the free audio is to educate my listeners and then direct them to niche products that they are able to purchase. One idea that I suggest to Peter is to provide five to ten minute clips of each of his interviews on his site. Following the clips, direct the listener to a place on the web site where they can sign up for a 30-day trial for the remainders of each of the interviews. The way to facilitate sales here is to hire a great copywriter to go through the audio and pull out the selling

Here’s a special recording for my AMS customers. It’s an interview with my friend, Luis Arauz, about how to create a ebooks. Eventhough I advice against selling e-books, you’ll find this interview extremely helpful for research and coming up with killer ideas for information products. Although this particular recording pertains to ebooks, the incredible tools that Luis reveals pertain perfectly to audio information products as well as ebooks. First, Luis explains what an ebook is and the benefits of creating an ebook over publishing a hardbound book. Ebooks have really come into their own and ebook authors are having a great deal of success. As a matter of fact, both Amazon.com and Barnes and Noble have special categories for ebooks. Plus, you will about two other web sites that sell and market ebooks. If you think you cannot create your own information product, you must listen to the resources that Luis reveals in this recording! Yes, you can do it even if you don’t have any experience but you must be will

This is a consultation I did with a woman named Mary Blair. Three years ago, Mary put a website together just for fun that was supposed to help her find Mr. Right. The site became an instant success, and before she knew it, she was doing 3-4 interviews a day with the media. Now Mary wants to help others find meaningful relationships. Calling herself the Love Guru, she’s in the process of using Audio Marketing Secrets to create products that will help single women feel good about themselves and find their Mr. Rights. But she’s got some questions about how to package the audios for her products, how to write a compelling USP, and how to get good testimonials. So in this 45-minute interview, you’ll hear my advice to Mary about how she can make the most of her new business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

This is a consultation I did with a gentleman named Ian from the UK who is a buyer of my Audio Marketing Secrets course. He says that he has a bit of difficulty coming up with the best topics for information products and wanted my advice. First and foremost, Ian has a passion for audio and would like to develop an Information Product showing people how to create and sell Information Products using audio very similar to my own AMS course. His other ideas for Information Products include running a bed and breakfast business and showing people how to buy holiday homes and renting them out for a profit. With Ian’s vast experience with the technical aspects of audio, you will hear me suggest that creating an Information Product showing people how to create and sell Information Products using audio is probably his best idea. I go on to suggest that this one product could lead to the development of a full, high ticket seminar on the subject. You’ll hear us discuss how audio is such a powerful medium. I use Nighti

Here is the only tool I use to edit my audio recordings and interviews. It's called GoldWave. It's a top rated, professional digital audio editor. It contains so many great features, you will be amazed by all the things it can do: Play, edit, mix, and analyze audio Apply special effects, such as fade, equalizer, doppler, mechanize, echo, reverse, flanger, and more Digitally remaster and restore old recordings with noise reduction and pop/click filters Record audio from cassettes, vinyl records, radio, etc. through your computer's line-in Record dictation through a microphone or play dictation back at a slower speed for transcription. Make perfect digital copies of audio CD tracks using the CD Reader tool and save them in MP3, WMA, or Vorbis files View a variety of real-time visuals and VU meters Convert files to/from different formats, such as wav, wma, mp3, ogg, aiff, au, vox and even raw binary data More... GoldWave is the most advanced and complete audio editing program available in its price range. It eve

Here's an audio lesson and interviews on how to record and publish web audio. In this recording, I'll explain exactly how you can create audio files for your own web site: * The equipment that I use to record my interviews, where you can buy it, and its associated costs. * Additional software that I use to edit my audio interviews, when necessary. * Audio file formats that you need to become familiar with. * How to put your audio files on your web site. * An online service that you can use to have all of the bells and whistles that my web site has such as play, fast forward, and other buttons that will add that professional touch to all of your audio presentations. In life we only have two things, time or money. This audio lesson is for you if you have the time to do it your self. If you have the money, I can do it all for you. It’s no secret to having great audios on your web site that play with the click of a button and it’s not difficult either! This is an exclusive interview from Michael Sen

If you haven’t heard of the Red Hat Society yet, you most certainly will and not just from this recording! The Red Hat Society is an organization of women who believe that there is fun after the 50 and that silliness is the comedy relief of life. There are currently over 800,000 members, and that number is growing rapidly. That being said, I know that you will enjoy this consultation that I did with Pam. You will hear Pam give details of the Red Hat Society and describe her small business of selling Red Hat Society apparel online and through Ebay. Although her business is successful, Pam felt that she wanted to develop some kind of information product for the fifty and over age group of women. She had listened to several of the consultations on my web site, www.hardtofindseminars.com and was hoping that I could help her with some specific ideas for products. Listen as I quickly come up with an idea about creating an information product targeted specifically to Red Hat Society members: Pam could create audi

Here’s a short consultation that I did with a gentleman named Cory. Cory currently sells two different information products over the Internet. He purchased my Audio Marketing System hoping that it would give him the solutions he needs to take his business to the next level. Although Cory’s two products are selling well, he wants to begin to create products that will give him profits of $100,000 or more per year. Cory’s idea to make the big money is to develop a great back end sales strategy perhaps a multimedia product that includes DVD/video. However, higher ticket back end products for his two current Information Products would be difficult because of the type of content they contain. With that in mind, he would like to begin to create different types Information Products in more competitive markets. Listen as I advise Cory that, by augmenting his products with good audio, he could build more value into his current products or any new products that he develops. Further, it might be a good idea to build b

Like so many of my other listeners, Curtis was interested in the Allen Miller interview about making a great business out of buying and selling old trailer homes. Unfortunately, Allen never did create an information product about the trailer home opportunity. However, I advise Curtis that I have found an information course on the exact same business that he could obtain from me. We discussed a few information product ideas that Curtis has. His ideas are sound and you’ll hear me give my best advice about ways to make his information products special and unique and why this is of the utmost importance. One of Curtis’ other questions had been about my invisible ink pen manufacturing business opportunity. If you haven’t seen it yet on my web site or listened to the audios I have on the subject, you may want to take the time to absorb the information I have available. Like I advise Curtis, the market is still wide open and in this consultation you’ll hear more on the subject as well as some insider informat

Nido bought into a business opportunity with a company named Coastal Vacations and called me for advice about how to market his product. Coastal Vacations can be an MLM, but Nido paid $1,300 to become a distributor. He has the rights to sell vacations certificates for $6.95 a piece. The certificate buyer can become of member of the Coastal Vacations club by booking one of several vacations at discount prices. As a distributor, Nido’s responsibility is to sell the vacation certificates. He had some ideas for marketing the certificates to restaurants, schools, and businesses so that these organizations could perhaps give the certificates as gifts to employees or patrons. However, it takes a lot of time and effort for Nido to do cold calling, book appointments if he’s lucky, and to explain the whole Coastal Vacations package. Additionally, there are back-end costs for Nido, such as a web site and all of those nice brochures about Coastal Vacations that he needs to buy to market his product. As I explain t

Rufina James knew her niche. She’s been a singer and a voice coach for most of her life. But, when a car accident caused her to lose her singing voice, she had to try a different breathing technique in order to get her voice back. It came back even stronger than before. Impressed with the technique, she’s decided to run workshops in this voice training. But, she’s not sure the best ways to market it. She’s run into a lot of skepticism when she tries to explain this new method. And, she’s not sure who her market base is or how much she should charge. So in this interview, we’ll go over Rufina’s options. You’ll hear my thoughts on how she should market herself and her product. You’ll hear me tell her the best ways I’ve found to deal with skepticism, which -- believe it or not -- is to actually integrate what people want to hear into your marketing. But, the biggest advice I give her in this interview is not to lower the price of her product in order to widen her audience because that rarely works. You’re not

Do you consider yourself lucky at playing cards? Well, whether you do or not, I know that you’ll get a kick out of this interview I did with a gentleman named Drew. Drew is a very experienced player of online Texas Holdem Poker games. Texas Holdem Poker is extremely popular all over the world and there are many gambling web sites that host games where you can win (or lose) real money. All you need to play is a computer with Internet access and a valid credit card. Drew explains that he now wins more than 90% of the Holdem Poker games that he plays using a system that he has devised. He has packaged his winning system into an Information Product. Drew got in touch with me because, even though Holdem Poker is immensely popular, his Information Product is not selling as well as he had anticipated. As such, this interview contains valuable information for anyone about how to better market Information Products. Listen as I prompt Drew to tell me how online Holdem Poker games work, his favorite games, how

Many people would say that horses are one of the most passionate subjects in the world. Just the way they move is breathtaking. Horses have been very important to people for hundreds of years. In earlier times, horses were the major mode of transportation as well as the most important piece of livestock that a farmer depended upon for the success of his crops. Today, all over the world, people continue to have a passion for these beautiful animals. They are companion animals, people’s hobbies, and sometimes a major source of income in competitions such as horse racing, showing, breeding, and buying and selling. Patricia has been involved with horses since she was a young girl. About three years ago, she wrote an ebook for stable owners with advice about how to rent out their stables easily and have greater profits. Her next step was to create a web site with content about buying and selling horses. She conducted teleseminars with experts on different equine subjects such as training, horse health, and curre