Michael Senoff's Talk Yourself Rich Audio Marketing Secrets Podcast

Rufina James knew her niche. She’s been a singer and a voice coach for most of her life. But, when a car accident caused her to lose her singing voice, she had to try a different breathing technique in order to get her voice back. It came back even stronger than before. Impressed with the technique, she’s decided to run workshops in this voice training. But, she’s not sure the best ways to market it. She’s run into a lot of skepticism when she tries to explain this new method. And, she’s not sure who her market base is or how much she should charge. So in this interview, we’ll go over Rufina’s options. You’ll hear my thoughts on how she should market herself and her product. You’ll hear me tell her the best ways I’ve found to deal with skepticism, which -- believe it or not -- is to actually integrate what people want to hear into your marketing. But, the biggest advice I give her in this interview is not to lower the price of her product in order to widen her audience because that rarely works. You’re not