Michael Senoff's Talk Yourself Rich Audio Marketing Secrets Podcast

This is a consultation that I did with a gentleman named Octavio from the country of Chile who recently purchased my Audio Marketing Secrets course. He currently has a corporate gift business. However, because there is a lot of competition in the corporate gift business in Chile and the margins are decreasing, Octavio contacted me for advice on what other types of businesses to get into as well as ideas about topics for an Information Product – something that would yield higher returns for him. This consultation will be interesting to you because not only do Octavio and I discuss creating Information Products, but we get into strategies for other types of businesses that could produce lucrative profits if done correctly. I begin by explaining how creating an audio Information Product can yield high returns, how he will have total control, and how the margins can be astronomical. It is important that Octavio choose a topic that he has a passion for and an interest in. After choosing a topic, Octavio shoul

Damian wants to put together audio products but hasn’t decided on a niche yet. He really likes the sales-coaching market but knows that sales managers don’t really spend a lot of money on their educational products. He also has another market in mind that came to him while he was waiting for his wife to get ready one night. He knows this market is red-hot with potential, but he’s not personally interested in it. So he’s come to me for direction. So in this 30-minute consultation, you’ll hear my advice to Damian about whether it’s better to be interested in your products or if you should just “fake your enthusiasm” and capitalize on a hungry market. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

About eight years ago, Andrew was hit by a car and nearly died. After he woke from his coma, he had to learn to walk and talk again. Recently, he wrote a motivational book about the accident and how anyone can overcome anything in life if they just believe and try. Andrew’s book is already published and his website is up, but he contacted me to find out the best ways to use audio to promote his book and his story. So in this interview, you’ll hear my consultation with Andrew where I give him advice on how to enhance and market this existing product. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Kathy had been wanting to create audio information products on the subject of internal cleansing and detoxification of the body to improve health for many years. Because of her dedication to the subject, you would certainly say that she was passionate about it! She found my web site, www.hardtofindseminars.com and my Audio Marketing Secrets (AMS) course while she was listening to a conference call interview that I recently did. Although my AMS course looked like something that could help her to create her own audio information product, the really enticing thing was its risk-free trial period. Once she ordered and studied the AMS course, she was delighted with all of the valuable content that it contains and considered it a most valued investment. As Kathy digested the AMS product, she began to develop her own business model very quickly. Her goal was to do a series of live teleconferences with internationally known experts on the subject of internal cleansing and detoxification. She had really hit the

Mike Blossom makes a good living buying and selling land in the UK. He also sells products and seminars that teach others how to make those kinds of profitable deals. But his products aren’t doing as well as he’d like, so he’s come to me to learn more about the benefits of incorporating audio into his business. This is my consultation with Mike. Mike’s already recorded interviews with many of his associates, so I show him how to take those interviews and use them to build desire and interest for his higher-end products. If you give prospects just enough free information to get them interested and hooked almost to the point where they’ll be able to do it themselves without buying your products it will leave them wanting more and will generate more sales. And in this interview, I tell you exactly how to do that. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

In this short audio, you’ll meet Tony. Tony thought that face-to-face meetings were the best ways to generate leads. Of course, this meant he was chained to about an hour’s drive of his house. And the worst part was -- once he’d finally get to the businesses in his area, he’d often find that the decision makers were busy, in a meeting or weren’t even there. So, his long drives were actually getting him nowhere. A while back, I suggested he automate his selling campaign by creating an audio infomercial and using it to generate leads. So Tony interviewed his boss and created a hard-hitting audio infomercial. And that audio led to a whole new home-based approach that now includes the Internet, a letter-writing campaign with a free incentive CD, faxes, phone calls and absolutely no driving! And, it’s working better than he ever thought possible. He’s already doubled his income, he’s freed up his time by doing a lot less work and he’s looking at new and exciting ways for expansion -- all from the privacy of hi

You may have seen this interview on the first page of my site. But I have included it here for you the student of Audio Marketing Secrets. Why? Because this is the big picture and the strategy of my audio interview business. If you have not listened to this interview yet, do so at once. Now lets get going. So why is this interview first. Am I some sort of egotistical, attention-seeking nerd? Do I love to just hear myself talk? Am I in love with the sound of my own voice? The answer is YES to all of the above. But I am also in love with you. You, the person who seeks a better life. You, who are willing to work and willing to sweat. I want to push you into doing more, being more, dreaming more and taking more action than ever before. I am in love with filling your mind with the promise and possibility of a better life. In this interview, I hope to accomplish all of the above. It is a rare interview because I rarely grant interviews. I was being interviewed by Jim Peak from a marketing website. Jim interviews ex

You may have seen this interview on the first page of my site. But I have included it here for you the student of Audio Marketing Secrets. Why? Because this is the big picture and the strategy of my audio interview business. If you have not listened to this interview yet, do so at once. Now lets get going. So why is this interview first. Am I some sort of egotistical, attention-seeking nerd? Do I love to just hear myself talk? Am I in love with the sound of my own voice? The answer is YES to all of the above. But I am also in love with you. You, the person who seeks a better life. You, who are willing to work and willing to sweat. I want to push you into doing more, being more, dreaming more and taking more action than ever before. I am in love with filling your mind with the promise and possibility of a better life. In this interview, I hope to accomplish all of the above. It is a rare interview because I rarely grant interviews. I was being interviewed by Jim Peak from a marketing website. Jim interviews ex

You may have seen this interview on the first page of my site. But I have included it here for you the student of Audio Marketing Secrets. Why? Because this is the big picture and the strategy of my audio interview business. If you have not listened to this interview yet, do so at once. Now lets get going. So why is this interview first. Am I some sort of egotistical, attention-seeking nerd? Do I love to just hear myself talk? Am I in love with the sound of my own voice? The answer is YES to all of the above. But I am also in love with you. You, the person who seeks a better life. You, who are willing to work and willing to sweat. I want to push you into doing more, being more, dreaming more and taking more action than ever before. I am in love with filling your mind with the promise and possibility of a better life. In this interview, I hope to accomplish all of the above. It is a rare interview because I rarely grant interviews. I was being interviewed by Jim Peak from a marketing website. Jim interviews ex

Just about every business can benefit from audio marketing because the potential is practically endless. But unless you know how to do it right, you’re just going to be wasting your time and money. So in this interview you’ll meet Angela Treat Lyon. Angela is a teacher and practitioner of EFT, a therapeutic healing method known as Emotional Freedom Techniques. She also hosts a radio program on www.idareyouradio.com. And in this two-part audio, you’ll hear her interview me for that radio program. Angela’s students have prepared very specific questions for me to answer about marketing their EFT businesses. So I let them know how they can easily, quickly and strategically create audio products that will grow their private practices. Part Two: The Importance Of Over-Delivering The key to making money on audios is to over-deliver. If you respect your listener’s time by making your audios interesting and valuable, you’ll be building a lasting relationship with your audienceand that will more than pay off over ti

Just about every business can benefit from audio marketing because the potential is practically endless. But unless you know how to do it right, you’re just going to be wasting your time and money. So in this interview you’ll meet Angela Treat Lyon. Angela is a teacher and practitioner of EFT, a therapeutic healing method known as Emotional Freedom Techniques. She also hosts a radio program on www.idareyouradio.com. And in this two-part audio, you’ll hear her interview me for that radio program. Angela’s students have prepared very specific questions for me to answer about marketing their EFT businesses. So I let them know how they can easily, quickly and strategically create audio products that will grow their private practices. Part One: It’s All About The Attitude It’s important to have confidence when asking for audio interviews. Remember, you’re the one doing them a favor. Even if you don’t feel like you have enough of a following to entice the bigger names, there are steps you can take for landing any

I have created over 200 information products over the past five years including one that sells for $5,970. And I did it without being an expert on the subject or spending a lot of time and resources. Do you want to know how I make a full time living year after year? Well, here's your chance to find out for free. Britney, one of my audio marketing system students, has no capital, the seeds of an info product, and loads of questions for me. In the course of our interview, I explain to her how to turn info concepts into valuable, high priced audio information products she can be selling in just weeks - even days! I ask her the key questions she MUST answer to be sure her information product will make money for her AND be high value to her clients. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Nowadays it seems like everybody is concerned with time. That’s why I call it life’s biggest currency. And that’s also why I like working with audio. Audio interviews allow people to maximize their time because you can listen to them anywhere outside, in the car, in the gym, anywhere. But making audios has also allowed me to free up my time as well. So in this interview you’ll hear AMS student Dixie grill me on the ins and outs of audio interviews. She asks very specific questions that get me to reveal step-by-step, detailed answers. And I end up explaining the whole process of making an audio recording from conducting the research to the amount of megahertz you’ll want to save your files under. But you’re dreaming if you think you’re going to be able to do everything yourself. It’s time-consuming enough to research and conduct interviews. You’re not going to want to edit, transcribe or write descriptions as well. That’s why you’ll probably want to assemble a team to help you with all of that. But if you do

Paul Stack is an Audio Marketing Secrets student who wanted to grill me on the finer points of creating audios, and I have to admit I was a little surprised. I thought I’d been asked every question about audio information products that could possibly be asked. But Paul came up with some new ones. By having me give advice to myself as if I were starting all over again, Paul essentially forced me to look at how I’ve improved not only my interviewing style over the years but also my efficiency with time and money management. And I share all of these lesser-known secrets in this interview. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

When it comes to doing audio interviews, I’m an expert. I don’t claim to be an authority on any other subject but that one. And with more than one hundred hours of audio on my site, you can probably tell I’ve been doing it for a while and that I enjoy it. But you might not know how I make money off my audio interviews or how easy they are to create. So in this interview, you’ll hear how I do it. You’ll hear about my products and how I took a dying $10 book on Amazon, negotiated an Joint Venture deal with its author, enhanced the product with audio interviews so it could sell as a “system,” and now sell it for thousands of dollars on my site. And all I did was take someone else’s expertise and run with it. It was unbelievably easy. And there are plenty of experts like that one out there with books they’re not exactly sure what to do with. Believe me, they’d jump at the chance to have someone add life to their products. But creating these kinds of high-end products isn’t the only thing I share in this tell

When it comes to doing audio interviews, I’m an expert. I don’t claim to be an authority on any other subject but that one. And with more than one hundred hours of audio on my site, you can probably tell I’ve been doing it for a while and that I enjoy it. But you might not know how I make money off my audio interviews or how easy they are to create. So in this interview, you’ll hear how I do it. You’ll hear about my products and how I took a dying $10 book on Amazon, negotiated an Joint Venture deal with its author, enhanced the product with audio interviews so it could sell as a “system,” and now sell it for thousands of dollars on my site. And all I did was take someone else’s expertise and run with it. It was unbelievably easy. And there are plenty of experts like that one out there – with books they’re not exactly sure what to do with. Believe me, they’d jump at the chance to have someone add life to their products. But creating these kinds of high-end products isn’t the only thing I share in this te

Actually, I use a little bit more than just the recorder, but the point is putting together high-quality audios is easy and inexpensive. And in this interview I tell you exactly how I make them, how I capitalize on them and how the whole thing got started in the first place. Over the years, I’ve become an expert on audio. But it didn’t start out that way. I began doing interviews as a way to attract people to my website, which at the time was all about selling old Jay Abraham seminars. Through trial and error, I soon found the right products to get the best sound, the easiest ways to conduct interviews, and the best ways to capture and edit the audio. Now I’ve got a whole production that virtually runs itself. This interview gives you all the details about my business and how I run it in the simplest and most productive way I know how. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Raven Blair Davis hosts a radio show called Careers From The Kitchen Table that showcases practical home-based business opportunities for today’s economy. She recently discovered hardtofindseminars.com from her sister and wanted to interview me so her listeners could learn how audio interviews can help them make significant income from the comfort of their own home. And the beauty of audio is that it costs very little to produce, can be used in many different ways to make money, and is convenient for users who want to fill up their Ipods and listen while they multitask. And because Raven says many of her radio listeners have either lost their jobs or are looking to advance their businesses with little to no money, I tell her the cheapest ways I know how to put together quality audios, along with some real-life examples of how to land interviews and make money right away. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

My dad worked hard. He had two jobs, four kids to support and was during the week lost of the time traveling around the South in an orange Winnebago full of clothing samples. I knew at an early age that his kind of life wasn’t going to be mine. Now, I work from home doing something I love. The Internet has allowed me to leverage my time, set my own schedule and be with my family. And in this interview, you’ll hear exactly how I did it. The key for me has been audio. On my website hardtofindseminars.com, I give away more than 100 hours of free audios on just about every sales, marketing, and business topic out there. I also use audio interviews to create my own digital information products and to direct people to my site. But I didn’t start out with this business model in mind. In fact, I kind of stumbled onto it. And in this interview you’ll hear the whole story sitting on the sidelines to helping others succeed in business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Audio Marketing Secrets (AMS) student Charles wanted to use his consulting time to grill me on the lesser-known secrets of hardtofindseminars.com. And he’s definitely done his research. He asks me questions I’ve never been asked before. So in this interview, you’ll hear me explain all about the backend deals I get on my audios and why I don’t always reveal the last names of the people I interview. I also talk about how I’ve been burned on JV deals and which ones. And Charles even asks me about the hours of Vincent James audio I’m sitting on (that I can’t release because of a deal gone bad). So, I tell him exactly what happened. We also talk about why I prefer to sell business opportunities instead of skills training and why some of my systems aren’t selling as well as others. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.