The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

25 million views on one beautifully simple YouTube video ... yet, for today’s guest, sales just aren’t what they should be. Mmmmmm, what’s goin’ on?! Plus I take you behind the scenes of my show's new sound bed, and share an inspiring marketing quote on the importance of being different by Coco Channel. Let's go! The post 244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest - Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys ... and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath. The post 243 – A retail marketing case study in which David gives Goliath a real going over! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Another bloody health food brand! Well, not really. This one's doing a million bucks a month in sales, and was founded by a university drop out who's doing some very cool stuff to stand out in an ultra crowded market place. Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that'll shock you in to action! Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. The post 242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Ever think, "Geez, I wish I'd thought of that!"? Well, today's guest thought of it. Acted on it. And is now making money from it. "It" being Gripsox. Yeah ... socks with grip! In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally. Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!). I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result. Let's go! The post 241 – This physio gets a grip by turning to socks. Yeah, socks! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned disruption. Hotel Quickly assists you in getting a last minute hotel booking – in fact, you can only get a room on it for the coming 48-hours. Now that’s disruptive! The post 240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel's Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy! The post 239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!) appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg, and you’re producing 53,000,000 of them in your first full year. Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast. The post 238 – How a little black dress lead this fellow to a very big idea. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube! Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube! Listen is as Jason explains how he made the leap from his cushy job as a Virgin cabin crew member to running his own business from home in his own time, and loving every minute of it. Jason provides a great insight in to how to make money on YouTube. I also answer a listener question about DIY SEO, and annou

Steve Sims of LA-based concierge business, Bluefish, has a wonderfully unconventional approach to his marketing. You'd think that a bloke who organises outrageously expensive fantasies and adventures for his 4,000 well-healed clients would spend a fortune promoting his business. Anything but! Listen is as Steve explains an unbelievably simple referral marketing idea, another one that guarantees an almost 100% open rate, and another one that ensures you get past the dobermans to the decision-maker every time. I also answer a listener question about generating back-links through guest blogging. Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast. The post 236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that's no mean feat given there's 1.5 million stores on Etsy! However, the success she's currently enjoying with Three Bird Nest didn't come easily - like all successful business owners she's tasted failure, but chosen to rise from the ashes. This is a marketing masterclass! The post 235 – How to be the #1 seller on Etsy amongst 1.5 million stores appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business. His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his arms up in disbelief and smiled as he crossed the finish line. Plus I take you behind-the-scenes of my most successful Facebook post ever. Let's go! The post 234 – Olympian Steven Bradbury on never giving up appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

"Hey Mum, I'm gunna become a garbo!" That's the start of a phone call today's guest, Joe Drew of myBins, had to make when he decided to escape the corporate cubicle with his best mate Amos. History now has it that these two young blokes are now cleaning up (#DadJoke) around Sydney's Northern Beaches. They've got plenty of work, have extended their service offering and are even looking to franchise. This is a wonderful of two young blokes having a crack, and making some very smart business and marketing decisions along the way. The post 233 – How to start a cool little business and clean up, with Joe Drew of myBins. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Former High Performance Coach at Collingwood Football Club, Mark McKeon, knows a thing or two about performing at your peak. So much so that he's written the book on it. Titled 'Get In The Go Zone', it's all about maximising the productive hours you have in each day to get the important things done without distraction or excuse. And who doesn't want a bit of that! The post 232 – How to perform at your best with former AFL high performance coach, Mark McKeon appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Rowdy McLean avoided becoming a potato farmer and decided to play a bigger game. As a young bloke he worked for Telstra (Australia's biggest telco) and then resigned at 24 to go in to direct competition to them. And it paid off big time. Ten years later he sold his business for squillions, and now is one of the world's leading motivational speakers on how to play a bigger game. Plus I share some key learnings from my recent attendance at Content Marketing World in Sydney. Let's go! The post 231 – How to play a bigger game with Rowdy McLean appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Celebrity Apprentice judge, Jeffrey Hayzlett was introduced to me by past guest Kirsty Spraggon. "You MUST meet this guy", were her explicit directions. And she was right . Jeffrey is a straight talking cowboy turned top level executive (ex CMO for Kodak) responsible for a $17 BILLION marketing budget, judge on TV show Celebrity Apprentice alongside Donald Trump, as well as host of his own podcast (gotta love that!) called All Business. Plus I share some insights about how to generate more business through LinkedIN with Mr LinkedIN himself, UK-based Mark Williams. Yep, it's another big show. Let's go! The post 230 – Celebrity Apprentice judge, Jeffrey Hayzlett explains why there’s never been a better time to market your business. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Jeff Bullas may well be Australia's leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can generate leads. Can help you build a tribe. In my fireside chat with Jeff, you'll discover exactly how this impossibility is actually possible. Plus I share an exciting idea from long time listener and Forum Member, Ben Mutoli of Geelong Cable Locations. It's a ripper and is aimed at helping you grow your business. Thanks Ben! Ready? Let's do this ... The post 229 – Jeff Bullas demystifies social media marketing for small business. And boy, do we cover some ground! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Imagine pitching your business idea to five hungry sharks, who are either going to rip it apart or throw a whole lot of money your way. Join me and Shark Tank Australia success story, Travis Osborne of Mobile Tyre Shop as we go behind-the-scenes of this compelling TV show. Plus I share a fail proof way to pitch your business, when anybody asks you that tricky question "So, what do you do?" Yep, it's another big show. Let's get stuck right into episode 228 of Australia’s #1 marketing show. Go! The post 228 – Shark Tank Australia success, Travis Osborne, takes us behind-the-scenes of his epic pitch. What happened afterwards will surprise you. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

At the ripe old age of 27, my guest Kirsty Spraggon earned a lazy $1,000,000 in real estate commissions in the sleepy hollow of Perth, Western Australia. In fact, she was ranked in the top 1% of RE/Max agents globally. 121,000 of them. No mean feat! Now, at the wise old age of 32, she hosts a popular YouTube channel called KirstyTV, is a world renowned motivational speaker, recently revealed her deepest, darkest secret on a TEDx stage in Malibu, and is on her way to becoming the next Oprah Winfrey. Plus I answer a listener question about how to make best use of press releases, and I share some insights in to what's been a great week for me personally. Yep, it's another big show. Let's get stuck right into episode 227 of Australia’s #1 marketing show. Go! The post 227 – How to earn a million dollars by 30, then become a globally successful speaker, along the way reveal your darkest secret on a TEDx stage and launch a hugely popular online TV show. Kirsty Spraggon has done just that! appeared first on Small

Do you want to do what you love and love what you do? Would you love to live with passion and purpose? Well today I'm joined by Keith Abraham (AKA Mr Passionate), the world's leading authority on passionate performance and finding your why. He's the real deal! Plus I got seeded with some MuffNuts. Yep, MuffNuts. The donut that thinks it's a muffin! So I smashed a few down with two of my kids then we do a very serious, in-depth review ;0) Oh, and they come up with some ripper marketing ideas to ensure every young person in Australia knows about them [insert proud Dad blush] Let's get stuck right into episode 226 of Australia’s #1 marketing show. Go! The post 226 – How to run your business with passion and purpose with Mr Passionate himself, Keith Abraham appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

No one is arguing that the way we do business is changing, but in reality, perhaps it’s the customers who are changing and we are simply trying to keep up. In this episode of Funny Business, Griffo and I pull apart a famous quote by Maya Angelou that really could and should become the mantra for business owners everywhere. Listen up! The post 225 – The secret to building customer loyalty is all about how you make them feel appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.