The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Having a discounting pricing strategy is one thing. Making it work and turning it in to an unbelievably successful business is another. That's what today's guest, Ashley Wilson of Shiploads discount variety store in Tasmania has done. Listen in as we cover plenty of marketing ground including the consumer psychology behind discounting, the optimal discounting pricing strategy, how to build a quality brand that still screams cheap, the importance of a funny business name and so much more. Plus I answer a question from a listener who's keen to know how to beef up his resume. Let's get stuck right into episode 224 of Australia’s #1 marketing show. Go! The post 224 – Shiploads owner Ashley Wilson shares how he’s built a discount variety store empire through a clever discounting pricing strategy, and he’s only just begun! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She's the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that's making a difference to the lives of very young Australians. Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview. Plus I answer a question from a listener who's keen to make some real noise around the opening of her new natural health clinic. Let's do this! The post 223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

This guy's a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat! Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales - a small boating business in Melbourne, Australia that's punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever. Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speaking from stage, how developing a media profile can all lead to massive business success. Plus I answer a question from a listener about how to leverage awards, and I share some feedback from a State Trooper turned small business owner in Connecticut! Let's do this! The post 222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Mavericks Laces co-founder Luke Schoknecht shares exactly how to launch a product from scratch. Graphic designer by day, Luke and his business brand consultant partner decided they needed a product of their own which would allow them to walk their talk (excuse the pun!) ... so Mavericks Laces was born. Plus I share 10 business learnings from a recent speakers retreat I attended. It was absolutely amazing. Let's get stuck right into episode 219 of Australia’s #1 marketing show. Go! The post 221 – How to turn an idea in to a business with Mavericks Laces Luke Schoknecht appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don't even know they have a need for. That's is the challenge faced by today's guest - Bart Atherinos from Innie - a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0) Plus in this episode I tackle a listener question about what books I'm reading. Let's get stuck right into episode 220 of Australia’s #1 marketing show. Go! The post 220 – How to market a product no-one thinks they need with Bart Atherinos from Innie. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Do you love the idea of flying first class? Business class? Or as today's guest, Steve Hui (tweet him here) calls it flying flat? Who doesn't! Now known as the points whisperer, Steve is another cubicle escapee who's made the leap in to small business by following his passion. What a good idea! Established in 2012, iFLYflat is a Points Optimisation Consultancy, the only professional service of its type in the world. Plus I tackle a listener question about a steakhouse that's showing some disrespect towards vegetarians. Really!! Let's do this! The post 219 – How to follow your passion with Steve Hui of ‘I Fly Flat’ – the world’s only points optimisation business appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But my guest today is absolutely up for the challenge. Let's do this! The post 218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for some marketing nuggets ;) appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Whether you own a bricks and mortar retail business and wondering how to benefit from the massive growth in online retailing; or you have an online E-commerce store, and are wanting to take it to the next level, then you're going to love this episode. My guest today is Paul Greenberg (Tweet him here) and he is the grandfather of online retailing. Paul was the co-founder of DealsDirect, a pioneering online department store model that launched in 2004; and he is also Executive Chairman, founder and principal ambassador for NORA - National Online Retailer's Association. Plus I tackle a listener question about how to implement the plethora of marketing ideas he's got from listening in. Let's go! The post 217 – How to nail online retailing with the grandfather of online retail, Paul Greenberg appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

From YouTube star to New York barbecue-house owner. That's the story in a nutshell of today's guest, Daniel Delaney. Listen in if you're keen to discover smart restaurant marketing ideas ... or how creating helpful marketing on YouTube can open up some amazing opportunities. The post 216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Michelle Bridges is Australia's most influential personal trainer and a brand unto herself. She's the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she's the creator of the hugely 12WBT - an online program that has stripped close to 1,300,000 kilograms of its participants. Join me as Michelle talks about how she didn't set out to build an empire, her secret to building her personal brand and all the verticals that now make it up, plus so many more business and marketing nuggets that have lead to her success. This is motivating stuff! Plus a listener shares some great insights he's leaned from listening to this show, and how he's now applying them in his business to great effect. Let's go! The post 215 – Michelle Bridges talks personal branding, business success and why we should all JFDI! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information

Join me behind-the-scenes of the original design competition company 99Designs with Australian CEO, Patrick Llewellyn. As of October 2014, 99designs has hosted more than 340,000 graphic design contests and paid out more than $85 million to its community of 905,000 designers around the world ... and it all started in a little office in the inner-Melbourne working-class suburb of Collingwood. You'll be amazed at where the idea came from. It's inspirational stuff. The post 214 – Come behind-the-scenes of 99Designs – the world’s largest design competition marketplace, with their driven CEO Patrick Llewellyn. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social media mentions in the past year. Join us as Jon takes us behind-the-scenes of this amazing global brand. The post 213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

How does an impoverished student come up with the capital that’s needed to create an innovative product and to market it to millions of people? For TrackR’s Christian Smith and his business partner, the solution was crowdfunding. When Christian set a modest goal of $20,000 on Indiegogo back in 2009, this goal was exceeded by well over 6,000%, raising nearly $1.4 million in capital. Found out how he did it in this week’s episode of Australia’s #1 marketing show ... The post 212 – A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy. But against all the odds, Carly Dalton and her husband have made a huge success of their funeral services business, GreenHaven Funerals, in just 18 months. The post 211 – How to market something nobody really wants. Like a funeral business! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding every single customer’s expectations, whether by treating loyal customers to dinner vouchers or by transforming the idea of “overdue fees” into something positive. Press PLAY on Episode 210 for more marketing GOLD! The post 210 – How to create magic moments that put a WOW on your customers’ faces with Ray Scicluna appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

"I love the marketing ideas you've shared, Timbo, but of the 250 people in this room, how many do you think will action them?" I got asked this great question at the end of a keynote I gave recently. You'll need to listen in to hear my answer, but what I can tell you (and you probably already know) is this... there is no shortage of marketing ideas in this world, but the magic is in the implementation of them. And that's where many (most?) business owners fall down. They hear a great idea, take a note of it, and then for whatever reason (there are many) they forget or don't get around to taking action. They get sucked back in to the busy-ness of business. Sound familiar? Cool. Well you're not alone. So listen up! The post 209 – How to get more stuff done. AKA productivity tips for your business. Go! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have your game-face on at all times. Troy and Zara Swindells-Grose from Humour Australia beg to differ, and they make a very strong case for the power of humour in business in this week’s episode of Australia’s #1 marketing show. The post 208 – How to use humour to grow your business. How funny’s that?! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months. From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name. Let's do it! The post 207- Timbo tackles your most pressing marketing questions. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

If the very idea of multi-level marketing (also known as network marketing) sends you running for the hills, you might (I say might!) have a change of heart after listening to this episode with millionaire Paul McAneny, Australia’s second largest distributer of Isagenix products. Entering this interview, I was very open about my own views regarding network marketing, but (putting aside the business principles of network marketing) it's clear Paul and his wife, Suzanne, are making a great living helping others, and have some valuable marketing insights to share. The post 206 – I go head-to-head with millionaire network marketer Paul McAneny of Isagenix. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

At the tender age of 22 years old, Josh Nicholls graduated from collage and decided that it was about time to become an electrician. Soon enough Platinum Electricians was born and he went from operating in his parent’s spare room to growing his business by 1,200% in just five years. How did he do it? Simply by placing focus and attention on every element of the customer experience. In fact, he created a 21-step process. And you can, too. The post 205 – How to create raving fans with Joshua Nicholls from Platinum Electricians appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.