The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Dave Munson is a great story-teller. Oh, and he happens to own a small business - Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry. Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a highly engaging and emotional brand in an industry that isn't known for its charm. Join me around the campfire as Dave let's us know how he does it. The post 264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place. Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she's opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles. Yep, we get a bit woo-woo in today's episode. The post 263 – How to create a customer experience with Aleenta Barre’s Kylie Roberts appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Rand Fishkin is ranked in the top 3 SEO experts in the world. That's no mean feat given the amount of people trumpeting themselves as SEO experts. As the founder of MOZ, Rand has spent his business life helping businesses of all sizes rank well on Google. In this very candid interview, he explains in very simple terms, what a small business with a website needs to do to drastically improve their search engine rankings. Enjoy! The post 262 – Rand Fishkin on SEO Tips For Small Business appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Imagine a marketing strategy that generated 200+ email enquiries per day. Has people travelling from across the world to use your services. And that's created a three month waiting list for new clients. Well, that exactly what's happened to Melbourne Chiropractor, Dr. Ian Rossborough of Chiropractic Excellence, since he's started filming the work he's doing on his patients. Watch the video in the shownotes ... it's mind blowing! Then take a listen to my chat with him as he reveals how they're created. The post 261 – This Chiropractor’s video marketing strategy generated 5 million views in 2-months. And that’s not all. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Michelle Bridges, Mia Freedman, Naomi Simson & Karen Jacobsen are just some of the amazing and successful business women who I've been lucky enough to interview over the past few years. And boy, have they shared some marketing gold. So, in today's episode of Australia's #1 marketing podcast, we take a trip down memory lane to revisit some highlights from these fireside chats. Enough talk. Let's do this! The post 260 – Four successful business women share their marketing & business tips appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Ever wondered how to create a lifestyle business? You know, where you swing from a hammock, MacBook on your lap? Well, today’s guest isn’t quite there yet, but she has escaped the cubicle and is running a very cool virtual legal practice. Plus in today's episode I share five tips to help a listener identify their passion; and today's marketing quote is all about the power of just one customer. Plenty to cover, so let's get stuck, right in. The post 259 – How to create a lifestyle business, with virtual lawyer Sarah Bartholomeusz appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Ever feel constrained by having no dough to spend on marketing? Fear not … today’s guest was in that boat. I stress WAS. He got to the point of spending a million bucks a year on just one marketing channel. Then something very cool happened. Plus I share some amazing feedback from a recent guest who's been blown away by the response after appearing on my show; as well as a listener who's also been blown away by the fantastic experience she had using 99Designs to get a logo she loves. Yep. Another big show. Let's do this! The post 258 – How to market your business on a shoestring with Aydin Mirzaee appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Tansel Ali is the only person in the world to memorise two Yellow Pages directories in 24-days. Not surprisingly, he's also 3-times Australian Memory Champion, a celebrity memory coach, a bestselling author and sought after speaker. Plus I give a listener some advice on how to generate more referrals for her kitchen renovation business. Let's do this! The post 257 – A crazy marketing stunt helped memory coach Tansel Ali build his business appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Knowing how to stay productive in business during a crisis can be tough. Join Griffo and I in this episode of ‘Funny Business’ (poorly named, I’d have to say!) where we talk about how to cope when business is anything but funny. I also tackle a question from a listener about my social media links, I share an amazing result a marketing coaching client of mine has achieved by placing a greater focus his marketing, I give you an update on what's happening with all things outsourcing and there's an inspiring marketing quote from none other than Martin Luther King. Ready? Me too. Let's do this. The post 256 – How to stay productive in business during a crisis appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Tired business owner? Then grab a cuppa and listen in for the next 30-minutes. David Warne is on a mission to show over-worked business owners how to take back control of their life, whilst be ing more productive and profitable. Join us for part 2 of this two-part interview in which we bust the limiting beliefs many business owners have around outsourcing to The Philippines; provide you with some killer tips to ensure your outsourcing journey is a profitable one and talk about David's Rocking The Boat business tours. The post 255 – Killer Tips For Outsourcing To The Philippines appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

In less than 12-months, David Warne (owner of Sydney Tall Ships) has slashed his wages bill by 90% (and it was a decent sized wages bill), increased turn over by 21%, and is now living the la vita loca in The Philippines. Listen in with an open mind and discover how you can do exactly what David's done. The post 254 – How to increase turn over by 21%, reduce wages by 90% … all in 12-months. Boom! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

The chef owner of a restaurant in FNQ has banned children under 7 following an altercation involving a family with a young child who was screaming. The consequences of Liam's decision have been amazing ... and all-in-all very positive. The story has gone viral, he's been covered by media outlets across Australia, and bookings have increased by multiples. Join me for a fireside chat with Liam, plus I seek my two sons' opinion on this controversial topic. The post 253 – Banning kids had some unexpected consequences for this restaurant owner. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars?! All is about to be revealed. The post 252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

When asked “So what do you do?”, today’s guest responds “I make the ladies happy!” Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to - if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat. Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action. Let’s do this! The post 251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

What do a condom marketer, an ex Aussie Rules football legend, the vice-captain of the Australian Soduko team and an engineer turned YouTube star with ADHD have in common? They’re all very clever marketers building solid businesses, and they’ve been past guests on this show. With 250 episodes now under my belt, I thought it time that we start to revisit some of those episodes and pull out some of the learnings that you may have forgotten or are yet to hear. So, that’s exactly what I’ve done. Enjoy ? The post 250 – Long live the marketing crazies appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Building a strong personal brand has had far-reaching benefits for Clarissa Rayward, AKA The Happy Family Lawyer. Whilst she’s the first to admit that her approach to marketing is highly unconventional, it’s also enabled her to build a highly engaged community, find her voice and build a strong legal practice many lawyers only ever dream of. Plus, there’s my usual check-in on what’s been happening this week, and I’m proud to announce a brand spanking new sponsor in Key Person Of Influence – which means for you two things – 1. I’ll be putting out a second episode each week and 2. They’ve kindly offered each and every listener a hard copy of their Amazon best-selling book. Yep, big show as usual. Let’s get stuck right in! The post 249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

An even better title for today's episode is 'How to get shi* done'. Today’s guest, Brent Grundy of global trampoline playground franchise Flip Out, turned an idea in to a $40M business in just 2.5 years, employing 800 staff across 13 countries in 34 locations. Oh, and just before that … he was near broke. Listen is an he explains how to move mountains. Plus I share some emails from other listeners (just like you) who have rolled up their sleeves and are getting their marketing sorted. Big time! Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy! The post 248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

A slightly different episode today. I have a fireside chat with John Maher, of Carmen's Road Safety, who's turned his family's personal tragedy in to a thriving little business that's making a very big difference. Plus I respond to a young listener who's trying to break in to the world of marketing, I have a whinge about my lack of comments in the shownotes, and I (ever so slightly alter) a marketing quote from Guy Kawasaki ;0) Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy! The post 247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Are you hanging out for that time when you’re making so much money that you can start investing in businesses you’re passionate about? Well, that’s exactly where today’s guest is at - he’s a very successful Optometrist trapped in an entrepreneur's body! Listen in as he explains how marketing played a huge role in his success from the very start. Plus I launch my Marketing Coaching Service, I share an interesting comment an interviewer asked me on radio last week, along with a marketing quote from author and historian Steven Pressfield of The War Of Art fame. Let's do this! The post 246 – How to create a point of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980's (geez I loved the 80s!), these days it's businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they're booming. So in today's episode of Australia's favourite marketing podcast, Andrew Griffiths and I get together for another instalment of Funny Business, in which we take a deep dive in to how generous businesses are rewriting the rules of marketing for this decade and beyond. Enjoy! The post 245 – How generous businesses are winning more customers appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.