The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Foundr Magazine's Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire. The post 284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife - but I didn’t know that! Jacklyn James is the inventor of the child-safe cutting knife ... Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers' markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product. Yep, it's another big episode of Australia's best marketing podcast. So let's get stuck ... right in. The post 283 – Product Demonstration Ideas (And Mighty Good Ones At That) With Jacklyn James Of Kiddies Food Kutter. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

“Our business is big boobs!” That’s the opening line from the interview pitch I received from today’s guest. Maxine Windram of Brava Woman. And yes, she got my attention. And yes, the interview contains Dad jokes. But it also is busting with marketing G O L D! See what I did there ;0) When Maxine and her mum (both full-busted women) launched Brava, a lingerie store for women D cup & up 9 years ago, they had never had a business, never worked in retail or even fitted a bra, but they knew fuller busted women needed a better deal. Today, they have three retail outlets in prominent shopping areas across Melbourne plus a bustling online store. Yep, this episode of Australia's best marketing podcast is busting at the seams - so let's get stuck ... right in! The post 282 – Boobs. Yeah, Big Boobs. They’re Why This Business Exists. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Hey, what kind of business do you reckon this is? It’s got a cafe that’s not open to everyone. The cafe’s got beer taps. It has weekly gatherings of up to 30 people. And you can’t be a client if you can’t use an iPad. No idea? It’s an accounting firm. And a very disruptive one at that! (I do love disruptive marketing ideas!) CPA Ben Walker opened the doors at Inspire CA three years ago, and from the very start he was determined not to make this any old accounting firm. He wanted it to stand out from the pack, to challenge the conventions of an industry that (some would argue) is trapped back in the 80s. Listen in to find out what he's done and how it's impacted his business. The post 281 – Disruptive marketing ideas rock. And Ben Walker, a 26-year old CPA, is nailing some. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

It’s time to party people, ‘cause I’m speaking to the Chief Party Dude from The Party People ... who sell a party supply every 9-seconds. [Insert party blower SFX ;-] Today's guest is Dean Salakas, owner of the third generation family business and Australia's largest retailer of party supplies. In this fun and candid fireside chat, Dean shares: - The pros & cons of running a family business - What he learnt from being on Shark Tank - His top 3 critical marketing success factors Yep, another big episode of Australia's best marketing podcast. Let's go! The post 280 – Australia’s largest party supply retailer shares his top 3 critical marketing success factors appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Hey, what’s got four walls and goes pop!? A pop-up store, of course. And I reckon maybe, just maybe, you should have one! The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne's pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand. Let's go! The post 279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

How’s this. Two market researchers get the taste for beer. Craft beer. So, what did they do? They escape the cubicle and start a business from a self-storage facility. Soon enough they’ve opened up a bottle shop in an industrial estate selling 1,100 types of their favourite beers. Cheers, big ears! The post 278 – How A Market Researcher Turned Boutique Beer Retailer Selling 1,100 Craft Beers with Richard Kelsey of Beer Cartel appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Hey, I’ve found a business that’s using Twitter effectively. It’s a bar. In fact the owner says “It’s a foundational part of his marketing!” Crazy, huh? And the thing is, he’s not doing anything that special! Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar. So he left the law and went and started Honey Bar ... a very cool, inner-city bar in South Melbourne. And he thanks Twitter for its success. The post 277 – How To Market A Bar On Twitter With Honey Bar’s Steve Vallas appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail  it to those who may one day buy from you. How old school is that! Well, it may be old school, but my guest today, Brian Hight of the Rural News Group, has been doing exactly that for the past forty years with his free farming newspapers in New Zealand. In fact, he's even been awarded the Queen's Honours for his contribution to publishing. He founded Farm Equipment News in 1974 after leaving the family dairy farm, sold it some years later and established the Rural News Group which now covers the newspapers Rural News, Dairy News and NZ Winegrower. This is not the usual interview as we barley mention the Internet, but instead explore a way of marketing that has by-passed many small business owners on the ay to Facebook, websites, PPC and SEO! Yep, it's an old school episode today of Austr

eBay's leading fishing tackle seller shares some marketing gems that have application across all types of business - online and offline. Listen in and you'll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world. Paul Nieuwenhuys launched his eBay store - Hooked Online & Sinker - 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he's sold close to $3,000,000 of hooks, lines and sinkers! Listen in. You'll be hooked ;0) The post 275 – How To Run An eBay Business With eBay Master Seller, Paul Nieuwenhuys of Hooked Online & Sinker appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Hey, today’s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name. And he’s successfully using Snap Chat to get the word out. Five years ago, Ben London won a bet with himself and threw away his top-tier sales career within the fitness industry to single-highhandedly solve the 'fluoro gym wear epidemic'. Join me as he shares how he’s FKN well done it ;0) The post 274 – FKN Gym Wear founder Ben London on how he built a million dollar brand from his bedroom appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile. Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts ... yeah, podcast ;0) The post 273 – How to build your profile through earned media coverage with Sam Elam of Media Manoeuvres appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) - that's no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show. Plus I share some inspiring feedback from a listener who's in the process of escaping the cubicle, I have some news on Flying Solo's Small Business Awards and I have a motivational marketing quote from Henry Ford. Yep, another big show ... Let's go! The post 272 – Success secrets of Australia’s #1 Real Estate Agent, James Tostevin appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Presenting from stage, on video, or in an interview situation is a marketing strategy too many business owners ignore. And as a result, leave plenty of money on the table. Join Andrew Griffiths, Australia's leading small business author and myself as we talk about exactly how to do it. The post 271 – Presentation skills tips for growing your business with Timbo & Griffo appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Throwing cows from helicopters, setting Guinness World Records, marriage proposals to customers and police calls to turn off the bubble machines - this is just some of the remarkable marketing that today’s guest undertakes. Oh, BTW, the cows were stuffed ;0) Plus I give a broke listener some ideas on how to raise money for her product idea and share a motivational marketing quote that will get you through when Plan A doesn't quite do what you'd hoped! Let's do this! The post 270 – A masterclass in remarkable marketing with Arthur Greeno of Chick-Fil-A appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Ready for some online retailing tips that apply to any business - online or offline? Nathan Huppatz started Costumes.com.au in 2010 and it's now a $7M business that's doubling each year. Listen in as he shares how he's done it. The post 269 – Marketing tips from a $7M business doubling year on year with Nathan Huppatz of Costumes.com.au appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Well, I'm back from my Philippines outsourcing tour, and it's time to share what I learnt. Joined by five motivated business owners (and fellow SBBMers - you know who you are ;0) it was an absolute eye-opener and mind expander as we visited a variety of outsourcing options and got to understand the various business models available to us. Yep, it's another big show. Let's do it! The post 268 – Personal insights from my recent Philippines outsourcing tour appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Do you struggle nailing your business pitch? Plenty do. Well, that’s all about to change as today’s guest, Oren Klaff of Pitch Anything, takes us through a very simple pitching process. Afterall, life’s a pitch! The post 267 – How to pitch your business with Pitch Anything’s Oren Klaff appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Why does harnessing the power of review sites in your marketing strategy makes good sense? Because us humans love the opinions of others when making a purchase decision. In fact, the majority of customers (some say up to 81%) read online reviews before making a purchase decision. Or is that 72%? Hang on, I think it’s 81%. Whatever it is, it’s high. And if you’re not listing your business on review sites, then you just might be leaving money on the table. The post 266 – How to harness the marketing power of review sites with Yelp’s Nicholas Lembo appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Pinchapoo was borne from a simple, cheeky concept - ‘pinch' the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?! Join me for a fireside chat with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need. The post 265 – Pinchapoo is a cheeky charity founded on a very personal story. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.