The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Do you want to be seven times more memorable? Listen in to this week's episode with Shawn Callahan of Anecdote to discover how to craft and remember powerful stories for your business with ease. The post 304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Listen in as the tables are turned and I am on the other end of the microphone with Youtube sensation Melissa Maker as she interrogates me on how I built my speaking business. Grab a pen and paper for this one as I dive deep into the nuts and bolts of what it takes to build a successful speaking career. The post 303 – How to Become a Professional Public Speaker and Build Your Speaking Business appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Adam Lippon AKA The Cuddlist talks about how he researches and selects his best ideas, how he started a brand new industry and how he markets new ideas. Join me in this fireside chat as we get right into this amazing (and slightly weird) entrepreneurial journey. The post 302 – Cuddlist, Adam Lippin, says we’re sex obsessed but touch deprived – so he started a business to sort us out! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Do you have an 'Entrepreneurial Mindset'? Listen in as Tony Nash from Booktopia reveals what the entrepreneurial mindset is and how he has used it to build one of Australia's most successful online retailers. The post 301 – Do you have the ‘Entrepreneurial Mindset’? Find out how to get it with Booktopia’s Tony Nash, Australia’s Number 1 Online Book Retailer appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

There are few things that I LOVE more than business courage, and social entrepreneur Daniel Flynn has truck loads. This is the third time I've chatted with Dan from Thankyou and he's embarking on his biggest challenge yet. And it requires all of us to chip in. The post 300 – Thankyou’s Daniel Flynn urgently needs our help appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster. Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast. Yep, another big epsidoe of your favourite marketing podcast. The post 299 – How To Build An Online Business Using Niche Blogging & Podcasting with Harry Campbell, The Rideshare Guy appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

In this episode I'm joined by Mrs Sparkle herself, Julie Cross and boy do we cover some small business marketing ground. We uncover how to get over irrational fears, how Facebook has been instrumental in growing her business PLUS I get my nose out of joint about an article in the Age on podcasting. The post 298 – Mrs Sparkle Herself Julie Cross Explains How to Own Your Own Space & Feel Great About Who You Are appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Adelaide Finance Broker Scott Matthews' story is compelling for two reasons. The first is that he never had the ultimate intention of becoming a finance broker. He graduated from University in aquatic ecology. A year later he became a policeman. During this time he became a part time broker and soon realised being a broker was in his blood. The second is that since Scott founded Finance Life, he now services over 1,000 clients and employs seven people. He has built a very reputable and successful small business. Here's how he did it. The post 297 – This Most Unusual Career Progression Lead Finance Broker Scott Matthews To Huge Success appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Knowing how to deal with customer complaints can make or break a business. In fact, it may even seem counter-intuitive, but a business owner’s ability to effectively deal with customer complaints provides a great opportunity to turn dissatisfied customers into active promoters of the business. And that's exactly what today's guest, NY Times bestselling author Jay Baer teaches in his new marketing book lovingly titled Hug Your Haters. The post 296 – Jay Baer, author of Hug Your Haters, explains how to deal with customer complaints. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Past guest and YouTube sensation Melissa Maker of Clean My Space joins us for a well overdue update, and amongst other things, explains how she got Modern Family star Jess Tyler Fergusson (he plays gay Dad Mitchell) to appear in her marketing free-of-charge … yep ... FOC. Melissa first appeared on this show way back on episode 197. Back then she had a nice little cleaning business in Toronto, that she marketed through some very helpful how-to cleaning videos. Well, she still has nice little cleaning business has grown into a nice little business with multiple revenue streams well beyond cleaning. If you ever wondered if being helpful in your marketing was a valuable strategy, then here's all the proof you need. The post 295 – Modern Family star appears in this Toronto house cleaning business’s marketing free-of-charge! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

The Squatty Potty video of the unicorn that does rainbow coloured poo (yep, you heard right) has had 65,000,000 views to date across Facebook and YouTube ... and it's increased sales of Squatty Potty by 600% in its first three months. Join me as I go behind-the-scenes with Bobby Edwards, Squatty Potty's owner and creator. Plus I share a productivity hack that's saving me time and making my emails so much more interesting. Off to the Goldfields! The post 294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Imagine starting an airline. Well, today’s guest and his two mates just did. And you can fly as often as you want for one (pretty reasonable) flat rate. Luke Hampshire is the co founder of Fly Airly - a very different kind of airline. “How different?” Well, put it this way, Fly Airly flies only between three of Australia's main cities - Melbourne, Sydney & Canberra - and it’s a membership-based pricing model in which they charge a flat monthly fee which allows you to fly as often as you like. Cool, huh? Brave, definitely! The post 293 – Start-up airline Fly Airly aims to disrupt how you fly from Sydney to Melbourne appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Ever wondered about the importance of building a personal brand? Maybe you think that’s a marketing strategy for only reeeaaally successful people. Well, time to rethink that one. My guest today escaped the corporate cubicle and has very quickly built a successful business thanks to his own personal brand. The post 292 – Here’s Why You Need a Personal Brand, with Charles Badenach of Main Street Financial appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Gary Elliott runs Leisure Options - a business laser-focussed on on providing holiday and travel options to people with disabilities. When I first identified Gary as a potential guest, I made the assumption that he ran the business because he had family effected in some way by a disability. A pretty strong why, you'd have to agree. Well, I was wrong! He bought the business because it was under done - and the upside was huge. He now has his wife and kids involved and he L O V E S what he's doing. If you want to know what it's like to not have a job but earn good money then listen in - as Gary and his team have mastered the art of loving what they do. The post 291 – What running a business you absolutely love sounds like with Gary Elliott of Leisure Options. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

What do you do when your business operates in a compassionate industry where marketing and sales are a dirty word? Well, one thing you could try is follow the lead of country vet and long time listener, Braden Collins. Braden has successfully applied many of the ideas shared in past episodes along with his own sprinkling of marketing magic. Let's do this ... The post 290 – How To Successfully Market Your Business In An Industry Where ‘Marketing’ Is A Dirty Word appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Are you wondering how to generate more leads? Excellent. Then join me, as I chat with serial entrepreneur Clay Clark (of Thrive15) who's launched nine successful business, including a membership-based men's hairdressers called Elephant In The Room! PLUS in today's episode of Australia's best marketing podcast, I help a listener with some ideas about how to create remarkable marketing in an industry he considers to be boring and occasionally upsetting! You ready? Excellent. Let's do this ... The post 289 – How To Generate More Leads With Clay Clark from Thrive15 appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

After working for 10 years in a hospital, Leena van Raay decided she wanted to actively promote health rather than cure sickness. Wanting to promote healthy eating and the joy of cycling to the masses, she quit her full-time job as a medical researcher and started events company Bike n’ Blend. She has been so busy she has hardly had the time to look back! The post 288 – Get On Your Bike & Do Something You Love, With Leena van Raay of Bike ‘n Blend appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

You’ve got two choices when you go bankrupt. You either give up … or you get up, dust yourself off and create a business and a life you love. Have a guess what today’s guest did? Plus in today’s episode we find time for a quick check-in, I share a motivational quote about living the life you deserve, and I share some feedback from two motivated business owners who have successfully taken some swift marketing action. Yep, you guessed it … another massive episode of Australia’s best marketing podcast. The post 287 – How To Go From Bankruptcy To A Dream Business With Phil Leahy appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

What do you do when you’re six months in to building a new business and things stop looking rosy? You celebrate all the positives, remind yourself of why you do what you do, then throw yourself to the sharks. Today’s guest is Kate Johansson, the founder of KOJA Health, a real food supplement business. She has a personal passion for health and wellness and is keen to get real food back on the shelves for Australian consumers. Join me as she explains how. The post 286 – How To Build a Heatlhy Brand With Kate Johannson From KOJA Health appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Start-up Grrrl gambled 95% of it's marketing budget on UFC's underdog Holly Holm (ranked 7 in the world) beating the world #1 Ronda Rousey in last week's Bantamweight World Title Fight. Well, the underdog won and this has tuned out to be an inspired sponsorship decision. Listen in as founder Kortney Olsen (a State Jiu Jitsu champion and Australian arm wrestling title holder) takes us through the deal and what it's done for her brand new business. The post 285 – Australian startup Grrrl gambled 95% of its marketing budget on a Holly Holm sponsorship appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.