The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. Have you seen the viral TikTok video of the young farmer who opened a 24/7 self-service butchery? It’s had almost one million views. And rightly so, as farmer Jake Wolki is an entrepreneur on a mission to get us all eating right … and (in his own words) he doesn’t give two hoots about the customer experience!  It’s a go-your-own-way episode 623 of The (13 year-old, award-winning) Small Business Big Marketing podcast.So, who is Jake Wolki of Wolki Beef and why's he a TikTok sensation?! Farmer Jake Wolki first came to my attention with his viral TikTok video in which he takes us on a tour of his 24/7 self-service butchery, which requires potential customers to pass an interview process and attend a farm tour hosted by Jake.  I’ll play the audio from farmer Jake’s viral TikTok at

** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. In case you need reminding, you’re standing on a mountain of knowledge. You know so much about your industry. So why not share it by becoming your industry’s spokesperson? Today, thanks to Media Stable’s Nic Hayes, you’ll discover exactly how. It’s an opinion-leading episode 622 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Media Stable’s Nic Hayes … Following positive feedback to my recent interview with Joshua Del Poza, the Chief of Staff for The Today Show, I figured you guys are keen to learn more about how to become a media spokesperson for your industry, which of course requires some media training.   And who better to give it to than Nic Hayes, the founder of Media Stable, a business he started in 2012 that connects media

** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode.Oh Crap! It’s OK, I didn’t do something stupid (for once!) … Oh Crap is actually the name of my guest’s business. Can you guess what they do?  Plumber? Toilet manufacturer? Anger management consultant? Maybe! What I can tell you is they use super simple marketing to grow exponentially. It's a  shitty episode 621 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Oh Crap Co-Founder Henry Reith … Henry Reith started his entrepreneurial journey when he was 16, starting a dry stone wall business in the UK. From there, he went on to run business networking events around the world, and started a media company along the way.  Now he manufactures and sells fully compostable dog poo bags as the co-founder of the Oh Crap brand! You gotta love a go

SEO best practice for 2023 from Australia’s most-awarded SEO expert Harry Sanders … that’s what we’re talking about! Oh, and his first tip covers the rise and impact of AI in the SEO world, so I was just a little excited (no, actually I was bursting!) to hear all about it, as ChatGPT has occupied far too much of my time these past two weeks! It’s an artificially intelligent episode 620 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about SEO Expert Harry Sanders … You’ve met today’s guest, SEO expert Harry Sanders twice before. First time was in episode 520 where he shared his rags to riches story of founding Australia’s most successful SEO agency. Then in episode 521 where he kindly answered about 32 of your most pressing SEO questions. For those of you who are wondering “Who the hell is Harry Sanders?!”, well, he’s the founder of StudioHawk, Australia’s largest dedicated SEO agency. He’s been named in the Forbes 30 Under 30, named B&T’s Entrepreneur of The Year, h

I’m about to say one of the scariest (and I think) most exciting words in business. Are you ready? Creativity. You see, when you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don’t take my word for it … Let’s hear from one of Sydney’s leading new restaurateurs for whom creativity is his super power. It’s a scary episode 619 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.A little more about Sydney restaurateur Howin Chui … Firstly, a quick rant on creativity. Having spent the first half of my career in the Account Service department of large advertising agencies looking after big brands like Gillette, Yellow Pages & Dulux, I quickly learnt about the power of creative thinking. About the power a big idea can have on a business's growth and success. In fact, sitting at the top of every client invoice was a cost centre titled Concept Development. This was the amo

Are you keen to discover how to use chatbots in your business? Artificial intelligence has finally infiltrated its way into small business marketing in the form of chatbots; that annoying software that has you thinking you’re chatting with a human … but you’re not! Fortunately, chatbots have come a long way in the past 12-months, and today they can be used in a myriad of ways from increasing sales, to effectively servicing your customer base and at the end of the day, growing your business.  It’s a futuristic episode 618 of The (13 year-old, award-winning) Small Business Big Marketing podcast.Special Chatbot offer to all listeners  Grab Amber's exclusive offer to all Small Business Big Marketing listeners  A little more about chatbot expert Amberlea Henriques … Righto, it’s time you and I got our heads around the whole Chatbot thing. You know those annoying interactions you have on websites and social media, where you think you’re chatting with a human, but in fact you’re conversing with a bit of AI software,

Do you like the idea of getting yourself or your business on The Today Show without paying a cent? Thought so. Then listen up as The Today Show’s Chief-of-Staff, Joshua Del Pozo, explains exactly how you can. It’s a star-studded episode 617 of The (13 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Joshua Del Pozo, The Today Show's Chief-of-Staff …   Joshua Del Pozo is the Chief-of-Staff for The Today Show, one of Australia’s most watched current affairs and news-based programs, watched by hundreds of thousands of Aussies every week. Basically, he’s the guy responsible for the show’s content, the topics covered, and the guests that appear either as special comment providers or as news stories in their own right. So if the idea of getting yourself or that beautiful business of yours on national TV appeals, then stop what you’re doing and focus as Josh steps us through exactly how to get free national TV coverage.  He even gives out his personal email address! Oh, a quick po

Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. A little more about email marketing expert Adam Robinson … Adam Robinson is the founder of Retention.com, a company laser-focussed on solving the #1 problem marketers and eCommerce brands face today: growing, engaging, and re-activating their email database. In just two and half years, and with zero funding, Adam has grown Retention from zero to $14M in annual recurring rev

If there was a more mature, funnier, well-informed small business marketing lover than me, then it’s Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I’ve been stalking, I mean following Jay’s work for over ten years, and every book (he’s written six), every research study he’s commissioned, every new concept he comes up with to help us small business owners grow, never fails to disappoint. It’s an exciting episode 615 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.   A little more about small business marketing expert Jay Baer … OK, so if I asked Jay Baer to introduce himself, here’s what he’d say: “The world’s most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. And, lover of all things plaid!” I agree wit

Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn’t you?! Well, I’ve got just the fella to help you do that. Paul Waddy is one of retail-tech’s brightest minds, in fact, he’s just released Selling Online for Dummies, and he joins us to share how you can master eCommerce in your business. It’s an e-ceptional episode 614 (see what I did there?!) of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Selling Online for Dummies author Paul Waddy … Paul Waddy is an eCommerce expert and strategic advisor to some of Australia's most successful online retailers including ShoPo, The Horse and Oz Hair and Beauty. In 2021 Paul was named Number 2 in the Top 50 People in eCommerce, and in 2022 he received the Industry Recognition Award at the Online Retail Industry Awards. He’s such an expert in the eCommerce space that he’s just released Selling Online For Dummies and Shopify For Dummies, designed

Keen to find your purpose? Growing a business can be tough. And with all the uncertainty in the world, you’d be excused for feeling a little negative at times. If you’re looking for a super effective way to create positive change in your life, and your employees’ lives, then you’re going to love what world surfing champion Shaun Tomson has to share. It’s time to paddle out into big surf on episode 613 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about The Code's Shaun Tomson … Shaun Tomson has an impressive CV. He’s a world surfing champion, an inductee in the Jewish and South African Sport’s Hall of Fame, the US Surfing Hall of Fame, and Surfer Magazine described him as one of the greatest surfers of all time and one of the most influential surfers of the 20th century. Shaun is a past board member and ambassador for Surfrider Foundation, the world’s largest environmental group dedicated to protecting the world’s oceans. He started, managed and sold two multi-million

What on earth can us business owners learn from Jono Coghill, a member of Powderfinger … one of Australia’s biggest ever rock bands? The answer? Plenty! Tune in as we go deep into the business of music with rock 'n roll royalty. It’s a very rock ‘n roll episode 612 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.  A little more about Powderfinger's Jono Coghill …  Jono Coghill was the drummer for Powderfinger, one of Australia’s biggest rock bands of the 90s and naughties. Their achievements include 18 ARIA awards, the third highest behind Silverchair and John Farnham, including Best Group, Album of the Year and Highest Selling Album.  They’ve sold millions of albums, and accumulated well over 1.5 billion downloads on Spotify alone. Their anthems These Days and My Happiness were ranked #1 on the Triple J Hottest 100 in 1999 and 2000, and 21 other Powderfinger tracks have ranked on this list in other years. They’ve toured with ColdPlay, Crowded House and Silverchair,

Ball chain. Three million feet of ball chain every week. That’s what today’s guest manufactures. You know what ball chain is, right? You will shortly! Plus his 84 year old family business has become the most trusted provider of masks in the US. How’s that for a pivot!? Two vastly different products connected by a business owner who cares deeply for all aspects of his business. It’s a loving episode 611 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Host Tim Reid.A little more about Ball Chain's Bill Taubner … Today’s guest owns and runs two businesses.  One manufactures and sells three million feet of ball chain each week, and was started in 1938 by his great, great, great grandfather. I can already hear you asking what the hell is ball chain. Sit tight, you’re about to find out!  The other is a hygiene mask business that was started in 2020 in direct response to the pandemic, and in just two years has become the most trusted mask provider in the US.  His name is Bill Taubner an

With so many media outlets hawking bad economic news to improve their ratings, you’d be excused if you thought the entire world’s economy was on the verge of collapse. So I thought it was time to get a well-balanced, well-researched view. To that end, I knocked on the door of Christopher Joye, one of Australia’s most respected economists and fund managers. It’s a slightly scary episode 610 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more aboutCoolabah Capital founder Christopher Joye … Last week I had the pleasure of hearing today’s guest speak about the state of the Australian economy and what the coming 12 months looks like from a business and investment perspective.   His name is Christopher Joye, and he’s one of Australia’s leading economists.    He’s the founder of Coolabah Capital, a funds management business with $7B under management Prior to starting Coolabah in 2011 he worked for Goldman Sachs in London, and for the Reserve bank of Australia. In 2008, the Austr

Do you ever look at some business owners and wonder how they do it all? How do they take on so much, yet seem to hit home run after home run? How do they find the necessary time and energy to build empire after empire? Today’s guest is one of those unique entrepreneurs (some would call him a unicorn), and he’s kindly agreed to share his secrets of success with us today. It’s a mind-expanding episode 609 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Doctors On Demand founder John Neilson … Righto, let’s meet today’s business superstar, or as he likes to refer to himself … an old fossil! John Neilson is a qualified pharmacist with 49 years industry experience. Over that time he’s opened 26 pharmacies, ran a pharmacy broking business as well as a medical centre.  For a time he owned and operated Koala Beach, a business selling sunglasses, hats, sunscreens, cosmetics and fragrances to pharmacies across Australia. The company had 14 sales representatives and at one st

21 year-old Pam Jabbour made 100 cold calls a day for a year before securing her first client. 100 cold calls. A day. At the age of 21!!  17 years on, she has offices in Australia and China, and runs a multi-million dollar business that dresses 350,00 people daily, Including some seriously blue chip clients and Australia’s Winter Olympics team. And guess what she attributes her success to? Marketing. Good old fashioned marketing! It’s a well-presented episode 608 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. .  A little more about Total Image Group Founder Pam Jabbour …   Pam Jabbour is the founder of corporate uniform business Total Image Group. A 17 year-old Aussie-owned family business that designs and supplies corporate uniforms. She’s got 36 staff, offices in Australia and China, and a list of blue-chip clients any of us would give their eye teeth for. You’re going to love Pam as she generously reveals the secrets to her success including her deep respect f

Australia’s medicinal marijuana industry is poised to explode. Leading the charge is cannabis entrepreneur Gary MacKenzie who is the co-founder of Releaf, the first and largest clinic and dispensary franchise in the Asia Pacific region. It’s a very chilled episode 607 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Releaf’s co-founder Gary MacKenzie …   Today’s guest is a successful entrepreneur and marketing professional with over 25 years of management and CEO experience across technology, direct marketing, outsourcing and digital content with a focus on building brands. And that’s exactly what he’s done with the Releaf brand … From scratch, building it to the first and largest medicinal marijuana clinic and dispensary in the Asia Pacific region.   As one of Australia’s leading cannabis entrepreneurs, Gary has become somewhat of a figurehead in an industry that's just starting to find its feet and gain acceptance amongst a community that is divided as to its b

Looking for a new business idea? Maybe a new revenue stream is appealing? Or are you searching for a cheeky little side hustle? One with minimal set-up costs and requires you to hold no stock. If you answered “Hell yeah!!” then drop everything, as you’re about to discover the ins and outs of dropshipping with one of Australia’s best. It’s a ship-hot episode 606 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Dropship Break Thru’s Jon Warren … I’m excited about today’s topic and guest for two main reasons.   Life’s getting expensive and we’re all looking for ways to make an extra quid. Dropshipping can produce that with minimal outlay.   And my guest has mastered the art and science of dropshipping, and as a result lives an envious lifestyle by the beach.   In simple terms, Dropshipping is selling other people’s physical products online.   And Jon Warren is one of Australia’s dropshipping specialists.   In 2014 he launched his first dropshipping business, which g

Right off the bat, today’s guest made a critical business decision. To launch Australia’s biggest eSports and gaming brand, he was going to go big, real big from day one. No pussy footing around. No waiting for this to happen in order for that to happen. Nope. He just went fucking big (his words, not mine) from day one. It’s a game-on episode 605 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Fortress Melbourne’s Jon Satterley … OK, time to fess up. I know very little about the eSports and video games industry, despite it being bigger than Hollywood and the music industry combined. It’s fucking huge!   Yeah, I grew up with an Atari in my bedroom, and to this day I have a sit down video game machine with about 40 games on it from the 80s … from Space Invaders to Pacman to Donkey Kong and everything in between.   But these days, top games are earning more than Hollywood blockbusters. Grand Theft Auto V has raked in North of $6 billion compared to James Cameron’s

Tom Willis’s deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn’t have some astronomical marketing budget … It’s a simple legal advisory service for small businesses in Australia. It’s a mind-expanding episode 604 of The (13 year-old, award-winning) Small Business Big Marketing podcast with your host Tim Reid.      A little more about Lawpath’s Tom Willis … Tom Willis is the co-founder of Lawpath, a business he started with some mates in 2014, and today Lawpath is the number one online legal platform for Australian small businesses.   In a large part thanks to Tom’s deep understanding of his prospects’ needs Lawpath: Is responsible for starting six percent of all companies in Australia Has assisted over 300,000 Australian business owners with their legal needs, saving them over $100M in legal fees Has 350 businesses sign-up every single day to seek help with