The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. A little more about email marketing expert Adam Robinson … Adam Robinson is the founder of Retention.com, a company laser-focussed on solving the #1 problem marketers and eCommerce brands face today: growing, engaging, and re-activating their email database. In just two and half years, and with zero funding, Adam has grown Retention from zero to $14M in annual recurring rev