Hubshots - The Unofficial Down Under Hubspot Podcast

This edition we dive into: • Our upcoming HubShots 28-Day Challenge • Subscribe versus Follow • HubSpot RSS Emails (and Gotchas) • Using HubSpot Snippets to save time and reduce errors • Redirecting HubSpot Files (Eg a PDF) revisited • Should I put my blog on a subdomain versus a subfolder? • Electric ferries Full show notes available at: www.hubshots.com/episodes/episode-239 Recorded: Monday 15 March 2021 | Published: Friday 19 March 2021

This edition we dive into: • Love • The Bud of Mended Bones - a poem for Brian Halligan • HubSpot List Performance Reports • HubSpot Inbox Automation • HubSpot Flexible Redirects • Google 3rd party cookies and privacy lols • Plus Tom Cruise Deepfakes Full show notes available at: www.hubshots.com/episodes/episode-238 Recorded: Monday 08 March 2021 | Published: Friday 12 March 2021

Welcome to HubShots Episode 237: HubSpot Tasks, Proactive versus Reactive Marketing  This edition we dive into: • Facebook versus Australia follow up • HubSpot Marketing Tasks • HubSpot Task permissions • Proactive versus Reactive Marketing • Latest Academy Course Full show notes available at: https://www.hubshots.com/episodes/episode-237 Recorded: Monday 01 March 2021 | Published: Friday 05 March 2021

Welcome to HubShots Episode 236: Owned, Earned and Paid Media plus some new HubSpot settings you need to know about This edition we dive into: • Don’t build your house on rented land • With the Facebook news removal in Australia being the latest example • Digging into HubSpot settings for Forms and Deals • Plus a little known related feature in the knowledge base Full show notes available at: https://www.hubshots.com/episodes/episode-236 Recorded: Monday 22 February 2021 | Published: Friday 26 February 2021

Welcome to HubShots Episode 235: Should you do less on social?  This edition we dive into: • Inbound 2021 dates announced • What are lazy loading images and why do they matter? • Sales forecasting • NPS internal notification tips • Why does my social traffic show up in Direct traffic? • Pick your social media channels - less is more • Umarell • Clutch Malarky Award Full show notes available at: www.hubshots.com/episodes/episode-235 Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Wednesday 17 February 2021 | Published: Friday 19 February 2021

Welcome to HubShots Episode 234: What is CRM?   This edition we dive into: • Thinking about CRM and how it relates to marketing • HubSpot’s SEO audit tool gets an update • Deal workflows • NPS Surveys • Google Analytics bot spam • What is ‘value’ and are you providing it? • GA4 Mini course • Fun stuff Full show notes available at: www.hubshots.com/episodes/episode-234 Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 08 February 2021 | Published: Friday 12 February 2021

Welcome to Episode 233: Be wary of marketing stats This edition we dive into: • The importance of accurate conversion tracking • HubSpot auto company creation • Deal change history • Service survey reporting • Your first steps down strategy lane… • Being wary of marketing stats • Valuing the right people Full show notes available here: https://www.hubshots.com/episodes/episode-233 Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 01 February 2021 | Published: Friday 05 February 2021

Welcome to HubShots Episode 232: Strategy = Research + Insights This edition we dive into: • Simple differentiation • Video embedding in HubSpot drag and drop editor • Running HubSpot Sequences on non-marketing contacts • Thinking about what ‘strategy’ really is (hint: the show title gives the answer) • Improving site performance using Google’s web.dev tool • Bonus links on technical SEO Full show notes available here: https://www.hubshots.com/episodes/episode-232 Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 25 January 2021 | Published: Friday 29 January 2021

This is a special mini episode we prepared for you to discuss goal settings for 2021. Recorded: Monday 08 December 2020 | Published: Friday 8 January 2021

This is a New Years Special mini episode we prepared for you. Happy Holidays! Recorded: Monday 08 December 2020 | Published: Friday 1 January 2021

This is a Christmas Special mini episode we prepared for you. Happy Holidays! Recorded: Monday 08 December 2020 | Published: Friday 25 December 2020

Welcome to HubShots Episode 231: Reflecting on 2020 This episode we change things up a little and end the year reflecting on the good, the bad and the future. You can listen to this episode of the show here. Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 08 December 2020 | Published: Friday 18 December 2020

Welcome to HubShots Episode 230: What parts of HubSpot do Enterprises focus on? This edition we dive into: • the parts of HubSpot we see Enterprises focussing on, including: • Lifecycle management • Lead scoring (when it becomes relevant) • User Management and Teams • Content Partitioning • Service Hub Pro NPS surveys • Attribution reporting • Advanced Workflows Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 07 December 2020 | Published: Friday 11 December 2020

Welcome to HubShots Episode 229: How To Improve Your Sales Results using HubSpot Sales Professional This edition we dive into: • Deal stage, task, and lead rotation automation • Sales analytics • Record customization • Required fields • Custom reporting • Sequences • 1:1 video creation • Smart send times • eSignature Full show notes available at: www.hubshots.com/episodes/episode-229 You can listen to this episode of the show here. Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 30 November 2020 | Published: Friday 04 December 2020

This edition we dive into: • Automation/Workflows • Personalisation/Smart content & reporting • SEO recommendations & optimizations • ABM tools • A/B testing • Campaign reporting • Custom reporting Full show notes available at: https://www.hubshots.com/episodes/episode-228 You can listen to this episode of the show here. Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 23 November 2020 | Published: Friday 27 November 2020

Welcome to HubShots Episode 227: HubSpot for Small Businesses This edition we dive into: • How a small business can quickly setup HubSpot • The top priority items to focus on • The key integration to enable • Tips for getting the most out of HubSpot in the first month Full show notes available at: www.hubshots.com/episodes/episode-227 Recorded: Monday 09 November 2020 | Published: Friday 13 November 2020

Welcome to HubShots Episode 226: Shopify & HubSpot plus HubSpot Form Analytics This episode we discuss: • The value of carving out analysis time • HubSpot Form analytics • Using Shopify with the HubSpot Ecommerce pipeline • What is a good form conversion rate? • Understanding Google My Business busyness metrics • How to build campaign implementation momentum Full show notes available at: www.hubshots.com/episodes/episode-226 Recorded: Monday 02 November 2020 | Published: Friday 06 November 2020

Welcome to HubShots Episode 225: 3 Ways we Use HubSpot to Generate Leads This episode we discuss: • How we use HubSpot active lists to surface high intent leads • Using Active Lists with Views for maximum flexibility • Recommended HubSpot Academy courses for segmenting your database • Listener tip about number of sales activities versus last sales activity date • A gotcha with HubSpot product library items Full show notes available at: www.hubshots.com/episodes/episode-225 HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Recorded: Monday 26 October 2020 | Published: Friday 30 October 2020

Welcome to HubShots Episode 224: HubSpot Internal Notification Workflow Tips This episode we discuss: • The Power of Pillows • New Google Analytics V4 rolling out • HubSpot Workflows for Internal notifications of Deals closing • Using Call Outcomes on Sales calls • Tips for HubSpot Custom Analytics Views (thanks Rebecca!) • Customer Journey Mapping (HubSpot Academy course) • Fake Authentic Direct Mail • Google Search gets even more AI (hum a song) Full show notes available at: www.hubshots.com/episodes/episode-224 Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Recorded: Monday 19 October 2020 | Published: Friday 23 October 2020

Welcome to HubShots Episode 223: HubSpot Active Lists and Analytics Reports This episode we discuss: The power of Active lists The value of negative customer feedback The beauty of HubSpots’ Sales Analytics tools The usability of HubSpot Traffic Analytics filtering Plus how Mark in the UK got ahead in dating Full show notes available at: www.hubshots.com/episodes/episode-223 HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Recorded: Tuesday 13 October 2020 | Published: Friday 16 October 2020