Hubshots - The Unofficial Down Under Hubspot Podcast

This edition we dive into: • Learning from HubSpot’s pricing models • HubSpot CRM Suite Professional • What it includes • Who it’s for • When you should upgrade • Interesting upgrade examples Full show notes available at: www.hubshots.com/episodes/episode-259 Recorded: Monday 06 September 2021 | Published: Friday 10 September 2021

This edition we dive into: • Custom Surveys • Workflow email actions (there’s 4 of them!) • Notification filters • Options for Unsubscribe links in email footers • Brands don’t create categories You can listen to this episode of the show here: https://www.hubshots.com/episodes/episode-258 Recorded: Monday 30 August 2021 | Published: Friday 03 September 2021

This edition we dive into: • HubSpot CRM Suite Starter • What it includes • Who it’s for • When you should upgrade • How it fits into your company’s technology stack Full show notes available here: www.hubshots.com/episodes/episode-257 Recorded: Monday 16 August 2021 | Published: Friday 20 August 2021

This edition we dive into: • The new CMS Hub Starter edition • What’s included, what’s missing • Who it’s ideal for • Where it fits in the overall HubSpot strategy Full show notes available here: www.hubshots.com/episodes/episode-256 Recorded: Monday 09 August 2021 | Published: Friday 13 August 2021

This edition we dive into: • Fortune Cookie tweets are gold • HubSpot Workflow Minimap feature is rolling out - very cool • The power of HubSpot Task Queues • Expand All and Collapse All on your timeline • What marketers can learn from debating champions • What COVID statistics can teach us about marketing channel attribution • How to measure content performance • Satya Nadella quote from Hit Refresh Full show notes available here: www.hubshots.com/episodes/episode-255 Recorded: Monday 26 July 2021 | Published: Friday 30 July 2021

This edition we dive into: • Having a growth mindset • HubSpot Workflow actions for Enrolling in another Workflow • And how they enable Parent versus Child workflows • Create Deal Attribution cards • Service Hub forms for creating new tickets when the KB doesn’t have the solution you’re looking for • How to reach out to marketing agencies you want to work with • Benjamin’s Google Analytics 4 Overview Full show notes available here: www.hubshots.com/episodes/episode-254 Recorded: Monday 19 July 2021 | Published: Friday 23 July 2021

This edition we dive into: • Why am I seeing Smart TV on my Device Reports? • Our favourite workflow actions (new weekly shot!) • Using the Delay until Event action for marketing and sales • Using Custom Reports to get a list of Contacts with their count of Deals and Tickets • YouTube viewing trends • LinkedIn Ads tips Full show notes available here: www.hubshots.com/episodes/episode-253 Recorded: Monday 12 July 2021 | Published: Friday 16 July 2021

This edition we dive into: • Solving a problem, versus solving a need • The very handy HubSpot Website Site Tree listing • Reporting on Sequences • Do you use a Testing Backlog • Using Conversations Workflows to Update Service Hub tickets • Storytelling and relatability: Judith Love Cohen Full show notes available here: www.hubshots.com/episodes/episode-252 Recorded: Wednesday 07 July 2021 | Published: Friday 09 July 2021

This edition we dive into: • Psychology studies that have been ‘reversed’ (ie debunked) • What this means for marketers • And how this can motivate us to do A/B testing • How to do A/B testing in HubSpot • Is HubSpot testing whether they can make us do more testing? • Be wary of your biases • The importance of your website’s visual presentation • GA4 guide Full show notes available here: https://www.hubshots.com/episodes/episode-251 Recorded: Wednesday 30 June 2021 | Published: Friday 02 July 2021

This edition we dive into: • Robots.txt editing in HubSpot • Deal pipeline partitioning • Emailing of dashboard reports tip • Custom report on Dashboards gotcha • Jobs To Be Done personas • Dharmesh on User Experience (and Netflix) • SEO Checklist resources • Ad spotting on Bing - it’s harder than you think Full show notes available at: www.hubshots.com/episodes/episode-250 Recorded: Monday 21 June 2021 | Published: Friday 25 June 2021

This edition we dive into: • Twitter and inefficiency • Apple announces new privacy that will essentially report email open rates as 100% • The power of HubSpot Marketing Email reporting to analyse audience characteristics (with examples from our client portals) • Setting your Sales notifications in HubSpot • HubSpot Tracking URLs reminder • Where’s the Edit Menus section in HubSpot? • Why your product’s user experience is likely your best marketing campaign • Netflix merch store and the power of Focus • Why I teared up watching Nightbirde’s performance on AGT • HubSpot Jobs (new Shot showcasing HubSpot roles that we’ve vetted) • Debunking marketing stats (again) • Photopea - it’s Photoshop, but in your browser • SEO resources for beginners Full show notes available at: www.hubshots.com/episodes/episode-249 Recorded: Monday 14 June 2021 | Published: Friday 18 June 2021

This edition we dive into: • Old versus New • Google rolling out a major algorithm update • HubSpot Form Translations • Comparing HubSpot Forms • How to use Never Log  settings to ensure you don’t accidentally log sensitive stuff into HubSpot • How to export out your list of HubSpot users • The Peak and End Rule • Shifting your content budget to customer enablement • Amazing map of the online world Full show notes available at: www.hubshots.com/episodes/episode-248 Recorded: Monday 07 June 2021 | Published: Friday 11 June 2021

This edition we dive into: • Creating simple Training • Using Smart Rules in emails • HubSpot Sales Pro clarity on pricing and switching users • How to spy on your competitor’s Facebook ads • Skipping some property updates on contact imports • Email marketing monster guide (and stats malarky) • Benjamin Mangold’s Google Marketing update • Bing Pages (beta) • How blind people create content for TikTok Full show notes available at: www.hubshots.com/episodes/episode-247 Recorded: Monday 31 May 2021 | Published: Friday 04 June 2021

This edition we dive into: • The ‘Amazon Experience’ and content personalisation • HubSpot Smart Content enhancements and tips • Embedding external content in HubSpot dashboards • How people read online in 2021 • Google I/O 2021 was on • Insight: Thinking past marketing (for CMOs) • So many bonus links it hurts Full show notes available at: www.hubshots.com/episodes/episode-246 Recorded: Monday 24 May 2021 | Published: Friday 28 May 2021

This edition we dive into: • Being mindful about the channels you put energy into • HubSpot Form flexibility with custom properties • Using the HubSpot keyboard on your mobile device • Setting Tasks based on NPS survey results • Can’t add a 3rd ad account in HubSpot Starter • Digital media consumption trends (from Deloitte) • Adding a goat to your next zoom call • ‘Hey guys’ and ‘Hi guys’ as a YouTube greeting • ARK Invest’s Big Ideas for 2021 Full show notes available at: www.hubshots.com/episodes/episode-245 Recorded: Tuesday 11 May 2021 | Published: Friday 14 May 2021

This edition we dive into: • Why you may not need a funnel or flywheel • HubSpot CMS Hub Child Themes • Ability to sync your iCloud/Apple contacts • The value of customer service • Deal card customisation • A common domain misconfiguration in HubSpot • Logging from Outlook/Google to HubSpot versus Conversations Inbox • You may not need a marketing funnel/flywheel after all • Recommended newsletters Full show notes available at: www.hubshots.com/episodes/episode-244 Recorded: Monday 03 May 2021 | Published: Friday 07 May 2021

This edition we dive into: • HubSpot’s new Operations Hub announcement • HubSpot User permissions get even more control • Data organisation • Visualising Your Marketing Curve • Set your foundations • The sickening extent some will go to to get Likes Full show notes available at: www.hubshots.com/episodes/episode-243 Recorded: Tuesday 27 April 2021 | Published: Friday 30 April 2021

This edition we dive into: • HubSpot Workflows versus Sequences - which should you use? • Do you need to Show the Cookie Consent Popup • Dashboards for sales • Google Tag Manager integration in HubSpot • Admitting mistakes • Service analytics Full show notes available at: www.hubshots.com/episodes/episode-242 Recorded: Monday 19 April 2021 | Published: Friday 23 April 2021

This edition we dive into: • Whether you actually read these notes • HubSpot Public Product Roadmap • HubSpot SEO tool revisited • Core Web Vitals resources • HubSpot Dashboard Annotations • A gotcha with HubSpot popup form targeting • How to spot LinkedIn outreach spam emails • Google Search Console adds regex support • How to actually use regex without losing your mind • What content to put on your B2B website (that visitors actually want to see) • Social media channel use in 2021 • SEO Checklist for 2021 Full show notes available at: www.hubshots.com/episodes/episode-241 Recorded: Monday 12 April 2021 | Published: Friday 16 April 2021

This edition we dive into: • Taking time to recharge • HubSpot Conversational Workflows • Setting the HubSpot Files domain • HubSpot Calls • The power of perception in your marketing • Get feedback, post a phone consultation • Task based versus Outcome based marketing • Google’s growing zero-click search behaviour • Suez Canal memes Full show notes available at: www.hubshots.com/episodes/episode-240 Recorded: Monday 29 March 2021 | Published: Friday 02 April 2021