Synopsis
HubShots: the Down Under HubSpot PodcastYour weekly shots of HubSpot Goodness!Hosted by Ian Jacob and Craig Bailey, HubShots is the weekly podcast for marketing managers and sales professionals who are using HubSpot or considering using HubSpot.https://hubshots.com
Episodes
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102: Buying from Bots
30/11/2017 Duration: 15minWelcome to Episode 102 of HubShots! Recorded: Wednesday 23 August 2017 | Published: Thursday 30 November 2017 Note: this is an episode we recorded back before Inbound – and didn’t get around to posting. Enjoy! Today we talk about… - tips for improving email conversions - how to identify AdWords Display traffic in HubSpot reports, - creative ideas for distributing content, - HubSpot product updates to the contact timeline, - Ian and Craig’s App and Chrome extension recommendations, - plus HubSpot’s Research report on AI revisited (47% of people would Buy from a Bot). Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available from: https://hubshots.com/episode-102
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101: The HubSpot Cleanse
21/11/2017 Duration: 27minWelcome to Episode 101 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes here: https://hubshots.com/episode-101/ Recorded: Wednesday 15 Nov 2017 | Published: Wednesday 22 Nov 2017 In this episode we explain why we've been on a break, and hint at some big changes coming. Then we chat through some of the key issues we notice in customer HubSpot portals - and how we typically manage them.
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100: Brian Halligan, CEO of HubSpot, on Marketing - Past, Present and Future
15/09/2017 Duration: 26minWelcome to Episode 100 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. In this episode, we chat with Brian Halligan, CEO and Co-founder of HubSpot. We discuss marketing past, present and future. Brian Halligan discusses how the Grateful Dead were inbound marketing pioneers and shaped HubSpot's mission. He then looks to the future and where sales and marketing is heading and how to take advantage of current opportunities. Full show notes and transcript available at: https://hubshots.com/episode-100/ Recorded: Wednesday 12 July 2017 | Published: Friday 15 September 2017 It’s a fascinating insight into Brian’s love of The Grateful Dead, a band who pioneered the idea of inbound marketing. We then learn more about how HubSpot developed as a company in the early days, through to how they are embracing machine learning and what Brian refers to as Convert 2.0. The interview finishes with Brian’s
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099: Business growth via Customer Service focus, more Google My Business tips
26/08/2017 Duration: 17minWelcome to Episode 99 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. In this episode, we chat about HubSpot’s latest research piece that highlights the strong link between business growth and customer service, HubSpot’s new bot filtering setting (you should turn it on), Google My Business’s new features, tips for managing deals, plus a handy productivity tip. Full show notes available here: https://hubshots.com/episode-99/ Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 16 August 2017 | Published: Saturday 26 August 2017
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098: All about ranking opportunities, how to take advantage of Google My Business
17/08/2017 Duration: 18minWelcome to Episode 98 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. In this episode we chat about the new HubSpot blog format (it’s a winner!), check out HubSpot’s keyword tool for identifying ranking opportunities, note a cool Google My Business listing tip, try out a Databox hack, discuss proactive dashboards, and check out a tool for working out the best time to send emails to recipients with specific job titles. Recorded: Wednesday 16 August 2017 | Published: Friday 18 August 2017 Full shot notes available here: https://hubshots.com/episode-98/
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097: Marketers ruin everything - how to be responsible marketers
13/08/2017 Duration: 23minWelcome to Episode 97 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available here: https://hubshots.com/episode-97/ In this episode Ian and Craig discuss the need to be responsible marketers based on Kipp Bodnar’s recent post on how marketers ruin everything. Next up are the cool HubSpot tips including viewing field history, and the new HubSpot Teams setting in Settings. Then the news of P&G slashing their advertising spend and yet increasing sales. They provide a strategic overview of how accounting practices can use Facebook for marketing. There’s a good post from Databox featuring Inbound podcasts, plus a bunch of great resources including the new HubStrap landing page builder.
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096: Using Search, HubSpot Deal Stage Funnels and Why You Should be using https!
03/08/2017 Duration: 14minWelcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. In this episode Ian and Craig talk about switching to https://, analyse what makes a post go viral and think up some creative ideas to drive traffic to accounting practice sites. Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 19 July 2017 | Published: Friday 04 August 2017
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095: Traffic plus No Conversion equals No Business
28/07/2017 Duration: 22minWelcome to Episode 95 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available here: https://hubshots.com/episode-95/ Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 19 July 2017 | Published: Friday 28 July 2017 In this episode Ian and Craig review the recent Grow With HubSpot Sydney event, play with the new reports on the HubSpot dashboard and investigate new properties when moving between Deal stages in HubSpot CRM.
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094: Active Listening, Contact Re-subscription, HubSpot Contact Properties
27/07/2017 Duration: 17minWelcome to Episode 94 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available here: https://hubshots.com/episode-94/ Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 05 July 2017 | Published: Thursday 27 July 2017
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093: HubSpot Calendar tip, Sending Weekly Sales Reports, Stop Organic Social activities!
14/07/2017 Duration: 19minWelcome to Episode 93 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Recorded: Wednesday 21 June 2017 | Published: Friday 14 July 2017 Full show notes available here: https://hubshots.com/episode-93/ In this episode we chat through a quick tip for using the HubSpot calendar, plus a hack for sending weekly sales reports even if you don't have the HubSpot reporting add-in. Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
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092: HubSpot Analytics update, Google My Business websites, Instagram tips
07/07/2017 Duration: 15minWelcome to Episode 92 of HubShots! Full show notes available here: https://hubshots.com/episode-92/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 21 June 2017 | Published: Friday 12 July 2017
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091: HubSpot Reporting Add-on Tip, Unbouncing Contacts... finally
30/06/2017 Duration: 22minWelcome to Episode 91 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available here: https://hubshots.com/episode-91/ In this episode Ian and Craig discuss why leads with gmail addresses are potentially valuable, plus diving into a very handy Reporting Add-On tip for analysing leads Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Thursday 08 June 2017 | Published: Friday 30 June 2017
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090: HubSpot Social Tools, Facebook Ad Hacks
26/06/2017 Duration: 16minWelcome to Episode 90 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. In this episode we take a look at the revamped HubSpot social tools, and start analysing some Facebook ad hacks. Recorded: Thursday 08 June 2017 | Published: Monday 26 June 2017 Full show notes available here: https://hubshots.com/episode-90/
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089: Sales Dilution, Naming HubSpot Workflows
18/06/2017 Duration: 20minWelcome to Episode 89 of HubShots! Full show notes available here: https://hubshots.com/episode-89/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 24 May 2017 | Published: Sunday 18 June 2017 In this episode Ian and Craig discuss some naming conventions for HubSpot workflows. Large sites can easily have hundreds of workflows, so naming them is a must for maintenance.
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088: Hidden HubSpot Settings, and Pretending to Know Things
10/06/2017 Duration: 17minWelcome to Episode 88 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available here: https://hubshots.com/episode-88/ Ian and Craig dive into some super handy but easy to miss HubSpot settings. Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 24 May 2017 | Published: Thursday 08 June 2017
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087: Understanding First Touch versus Last Touch attribution
02/06/2017 Duration: 24minWelcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available here: https://hubshots.com/episode-87/ Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 17 May 2017 | Published: Friday 02 June 2017
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086: WhatsApp Spam, HubSpot sub-workflows, HubSpot Sales Deal pipelines
26/05/2017 Duration: 21minWelcome to Episode 86 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 17 May 2017 | Published: Friday 26 May 2017 Full show notes available here: https://hubshots.com/episode-86/
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085: HubSpot Sub-Workflows, HubSpot Messages Targeting
19/05/2017 Duration: 21minWelcome to Episode 85 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Recorded: Wednesday 03 May 2017 | Published: Friday 19 May 2017 Full show notes available here: https://hubshots.com/episode-85/ In this episode we dive into how to setup and use HubSpot 'sub-workflows'. Plus more on Databox, and 10 creative ideas for newsletter signup form buttons!
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084: HubSpot Workflows, Databox Dashboards/Datawalls, Creative Business Ideas!
11/05/2017 Duration: 17minWelcome to Episode 84 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available here: https://hubshots.com/episode-84/ Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
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083: The Crossover Episode - InboundShots 001
04/05/2017 Duration: 48minWelcome to Episode 83 of HubShots! Or is it InboundShots Episode 01? Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available here: https://hubshots.com/episode-83/ Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 26 April 2017 | Published: Friday 05 May 2017 This week we have a special episode - the crossover episode! We chat with our good friend Moby Siddique from Inbound Buzz. In this cross-over episode we discuss: - Is the blog dead? - Is SEO dead? - Is cold-calling dead? - No Pong Full show notes available here: https://hubshots.com/episode-83/