Synopsis
This podcast provides stylists with a road map for success including specific strategies for establishing a loyal clientele, offering profitable services and building a successful business.
Episodes
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PS134: Random Thoughts
16/10/2017 Duration: 12minBernard shares some early morning thoughts on some highly effective advertising strategies that he's recently stumbled upon.
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PS133: Go Live Today
12/10/2017 Duration: 06minThis podcast encourages listeners to face their fears and Go Live on Facebook! Bernard explains the advantages of connecting with your audience in such a personal way and suggests several topics that stylists could easily use as material for a Facebook Live event.
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PS132: Facbook Live
09/10/2017 Duration: 08minBernard's excited about the latest social media platform that he's been experimenting with ---Facebook live! He gives his listeners some tips and tricks that he's discovered along the way to build your live audience and overall views.
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PS131: School's Out
05/10/2017 Duration: 09minBernard recalls a recent visit to local school and shares about his experience with the students. In particular, he explains why he decided to let a student cut his hair and the lesson we can all learn from it.
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PS130: Go To School!
02/10/2017 Duration: 09minIn this podcast, Bernard discusses why he is passionate about motivating students that are still in cosmetology school.
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PS129: Why Haven't You Done This Yet?
28/09/2017 Duration: 09minBernard shares a story about his recent experience with an extremely busy stylist and revisits the concept of raising your prices when you are booked solid.
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PS128: He Still Loves It!
25/09/2017 Duration: 09minThis podcast explores how passion is a driving force in any business. The level of commitment and enthusiasm that you have for your craft will directly impact your success when developing a clientele.
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PS127: I Quit!
21/09/2017 Duration: 11minBernard recalls a recent salon disaster that he uses as a teachable moment for a new stylist.
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PS126: I Went Back To Work
18/09/2017 Duration: 06minBernard is energized after spending a day back behind the chair and he shares how the experience renewed his passion for the industry.
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PS125: Fresh Start
14/09/2017 Duration: 10minBernard takes a refreshingly honest approach in discussing his New Year's resolutions and the benefits and pitfalls of accountability when setting goals.
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PS124: The Details
11/09/2017 Duration: 13minBernard recalls his own experience at a local diner to discuss the importance of paying attention to detail when working with clients.
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PS123: Teach Something
07/09/2017 Duration: 06minSharing your knowledge with someone else is not only rewarding but humbling. Bernard discusses how teaching others reminds him of how much he's been taught and helped along the way.
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PS122: I'm Scared
04/09/2017 Duration: 07minBernard talks about the different emotions he has regarding an upcoming video series that he will be participating in soon. He explores how those feelings can be used as the motivation and energy to accomplish your goals!
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PS121: Interview with Shannon King
31/08/2017 Duration: 40minPowerhouse hairdresser Shannon King shares his inspirational story of success in the beauty industry while discussing his roles as stylist, educator, consultant and salon owner.
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PS120: One Little Thing
28/08/2017 Duration: 06minBernard offers a new way of looking at educational opportunities - finding value in learning one little thing!
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PS119: Stress
24/08/2017 Duration: 08minBernard tackles the subject of stress and how handling stress is a skill that is developed over time.
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PS118: Have You Heard?
21/08/2017 Duration: 09minThis podcast revisits the idea of having the right attitude toward donating your time and talents toward building your clientele.
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PS117: Sharing a Secret
17/08/2017 Duration: 07minBernard shares his secret to success ---- automated systems. Systems are an essential part of consistency and can help you overcome everything from human error to procrastination.
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PS116: You Tube vs Hands-On Training
14/08/2017 Duration: 11minBernard discusses the important roles both hands-on and video training can have in education.
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PS115: Results After the Action
10/08/2017 Duration: 11minBernard delivers an in depth explanation of his proven marketing system that can help any stylist build a clientele quickly.