Synopsis
This podcast provides stylists with a road map for success including specific strategies for establishing a loyal clientele, offering profitable services and building a successful business.
Episodes
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PS154: How’s the Weather
28/12/2017 Duration: 09minIn this podcast, Bernard discusses several ways to stay focused on what is truly important.
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PS153: Breaking Up the Monotony
25/12/2017 Duration: 08minBernard talks about changing up your schedule, activity or habits to see things from a different perspective, spark your creativity and change your life.
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PS152: You Are Successful
21/12/2017 Duration: 10minBernard encourages his listeners to recognize the success that they've already and identify the habits that have led them to being successful.
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PS151: Motivation
18/12/2017 Duration: 10minIn this podcast, Bernard shares simple tips on how to stay motivated and positive in life.
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PS150: Overwhelmed
14/12/2017 Duration: 07minBernard discusses his own coping techniques when he is overwhelmed with life's expectations.
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PS149: Gustena Jaubert
11/12/2017 Duration: 10minIn this podcast, Bernard interviews the World Skills Silver Medalist in Hairdressing, Justine Gaubert. Among other topics, Ms. Gaubert shares what she sees as the difference between American and European stylists and clients.
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PS148: Jude Grayson Interview
07/12/2017 Duration: 53minBernard interviews entrepreneur and 7 time martial arts national champion, Jude Grayson. In this information-packed podcast, Mr Grayson shares his success story with detailed facts, figures and insight that listeners can use to find success in their own field.
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PS147: Making Movies
04/12/2017 Duration: 13minBernard recounts his experience as part of a hair replacement promo piece that was filmed in New York and shares how I-movies are leveling the playing field for small businesses to compete in advertising.
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PS146: Behind the scenes of Martial Vivot
30/11/2017 Duration: 09minBernard shares his experience and the business lessons he learned at the upscale men’s salon, Martial Vivot.
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PS145: Martial Vivot Interview
27/11/2017 Duration: 26minMartial Vivot is a highly trained and skilled men's hair stylist from Paris, France who currently charges $420 for a men's haircut in New York City. In this interview, he shares his story including the struggles and setbacks he's encountered along the way.
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PS144: Sarah Ashley Interview
23/11/2017 Duration: 13minExtensionist Sarah Ashley reveals her secrets to building a successful business and offers advice to stylists just starting out in the industry.
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PS143: Salon Remodel
20/11/2017 Duration: 07minBernard uses this podcast to share his experience with remodeling his own salon and offers some advice as to how to keep it a positive experience for everyone.
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PS142: True or False
16/11/2017 Duration: 05minBernard passionately discusses hair extensions and the misconception that they are damaging to the client's hair.
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PS141: Celebrity Interview Nicole Obert
13/11/2017 Duration: 16minBernard interviews Nicole Obert, runner up on Bravo's Shear Genius:Season 2 and is currently an official member of the Wella New York Fashion Week Team. In 2007, Nicole’s dream brought her to New York City where she spent 5 years mastering her craft with the world renowned stylist, Nick Arrojo. Now with over 13 years in the business, Nicole has traveled the world cutting hair and sharing trends on some of the industry’s biggest stages and in this podcast Bernard sits down with her for a few minutes to discuss the keys to her success.
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PS140: Know Your Strength
06/11/2017 Duration: 07minBernard discusses the importance of calculating the cost of learning new and difficult skills....including the investment of both time and money.
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PS139: Becoming Profitable
02/11/2017 Duration: 10minThis motivating podcast explores the reason behind The Profitable Stylist and how applying the principles Bernard teaches can change your future.
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PS138: Giving
30/10/2017 Duration: 07minTo follow up on his previous podcast about giving away free services, Bernard discusses having a plan to give back in your community on a regular basis.
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PS137: Family for Free?
26/10/2017 Duration: 11minBernard discusses the challenges, possibilities and realities of giving services away for free to family and friends.
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PS 136: Go Facebook Live
23/10/2017 Duration: 06minIn this podcast, Bernard encourages his listeners to utilize Facebook Live as an additional way to build a social media following.
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PS135: The Most Important Thing
19/10/2017 Duration: 11minThis podcast dives deep into the best way to track customers - both current and future - so that you get the best return on your marketing dollar.