Synopsis
This podcast provides stylists with a road map for success including specific strategies for establishing a loyal clientele, offering profitable services and building a successful business.
Episodes
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PS174: Plan Everything or Plan Nothing
10/05/2018 Duration: 08minThis podcast encourages listeners to plan their day for maximum productivity. Bernard offers specific examples to illustrate how planning ahead can increase profitability and customer satisfaction in the salon.
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PS173: The Queenless Roar
07/05/2018 Duration: 10minBernard expounds on his previous podcast where he discussed his passion for beekeeping. Specifically, he explains the phenomenon known as the queenless roar - and the life lessons we can all learn from bee behavior.
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PS172: Chickens, Goats and Bees
03/05/2018 Duration: 10minIn this podcast, Bernard shares his personal passion of living in the country surrounded by his farm animals and the life lessons that he's learned from it.
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PS171: I'm so busy, but I'm not getting anywhere!
05/04/2018 Duration: 06minBernard tackles the reasons why you may be working hard but not seeing results...including self sabotage and analysis paralysis.
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PS170: Do You Read Books
02/04/2018 Duration: 08minBernard encourages his listeners to read the best selling book series by Robert Kiyosaki. Click to purchase Rich Dad Poor Dad or Cash Flow Quadrant on Amazon.
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PS169: Residual Income
29/03/2018 Duration: 07minBernard introduces the concept of residual income and discusses its importance in terms of retirement.
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PS168: Attrition
26/03/2018 Duration: 07minBernard defines attrition, how it affects our industry and what you can do about it!
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PS167: Paradigm Shift
22/03/2018 Duration: 06minBernard discusses Paradigm Shift and how changes in our perception can completely alter our worldview.
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PS166: Go Through The Motions!
01/03/2018 Duration: 06minIn this podcast, Bernard reinforces the simple tried and true marketing strategies that work to build a solid clientele.
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PS165: What Do You Talk About?
26/02/2018 Duration: 10minBernard shares his secret about developing long term client relationships and easy tricks to help keep conversations fresh and interesting.
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PS164: If There Was a Problem....Yo, I'll Solve It!
22/02/2018 Duration: 09minBernard uses this iconic Vanilla Ice lyric to expound on the idea of leadership.
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PS163: One Step Further
08/02/2018 Duration: 12minBernard delves into the true meaning of manipulation and how it applies to sales and marketing. In addition, he offers listeners specific steps they can take to establish a marketing base.
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PS162: Pay Attention!
05/02/2018 Duration: 11minBernard discusses several recent experiences that brought clarity to his own challenges in business and encourages listeners to do the same.
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PS161: The Third Place
01/02/2018 Duration: 06minIn this podcast, Bernard defines a concept first introduced by Starbucks.....The Third Place. In addition, he explores the idea of creating a salon environment that encourages the same experience.
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PS160: Should You Do Hair Replacement?
29/01/2018 Duration: 09minBernard reminisces about his early days in the industry and discusses both the rewards and challenges of offering hair replacement
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PS159: On The Road Again
15/01/2018 Duration: 06minBernard struggles with getting back into the rhythm of traveling and discusses the importance of goal setting and good habits to stay on track.
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PS158: You Own Your Own Business
11/01/2018 Duration: 13minThis podcast reinforces the principle that stylists control their own destiny by growing their clientele, perfecting their craft and managing their career.
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PS157: Moving Forward!
08/01/2018 Duration: 06minBernard challenges his listeners to identify the ways that they are moving forward and growing in their business for the New Year!
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PS156: What Does the Future Hold?
04/01/2018 Duration: 08minBernard reminisces about the advancements in the past to speculate about how amazing the future could possibly be in our industry and in our own personal businesses.
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PS155: Talking to Strangers
01/01/2018 Duration: 10minBernard encourages listeners in this podcast to push past their comfort zone, overcome their fears and develop critical skills that will catapult them into their next level of professional and personal success.