Synopsis
This podcast provides stylists with a road map for success including specific strategies for establishing a loyal clientele, offering profitable services and building a successful business.
Episodes
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PS194: Recorded Messages
08/10/2018 Duration: 09minBernard is intrigued with the latest technology in recorded messages and shares how it translates to effective marketing.
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PS 193: Forgive Yourself
04/10/2018 Duration: 10minBernard talks about forgiving yourself and staying in balance. Learn from the past, plan for the future, but live in the present.
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PS191: Plan to Attend a Show
27/09/2018 Duration: 07minBernard discusses the importance of hair shows, business strategies and continuing education.
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PS190: There are Only Two Types
24/09/2018 Duration: 12minThis podcast explores why some stylists choose not to learn new and advanced techniques.
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PS189: Boston Interview
20/09/2018 Duration: 26minBernard interviews a pair of successful stylists who travel between several states to service their clients.
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PS188: Sales Can Be Controversial
17/09/2018 Duration: 10minThis polarizing podcast explores the moral dilemmas involved in sales.
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PS187: The Older Gentleman
13/09/2018 Duration: 11minBernard expands on the topic of a recent conversation - consistency is the key to success.
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PS186: Believe In Yourself
28/06/2018 Duration: 11minThis podcast discusses the unfortunate reality that many people fail to believe in themselves and the self-fulfilling prophecy that creates.
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PS185: RAISE YOUR PRICES!
25/06/2018 Duration: 09minBernard tackles the sensitive topic of raising your prices using the basic principles of supply and demand and offers some guidelines on how and when to do it.
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PS184: Do We Ever Stop Assuming?
21/06/2018 Duration: 08minThis podcast explores the pitfalls of making assumptions when building your business.
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PS183: Is This What God Feels Like?
18/06/2018 Duration: 10minBernard uses the analogy of free will to justify allowing assistants to help with our clientele even if their work is not equal to our own.
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PS182: Stretch Yourself
14/06/2018 Duration: 09minHow do you react to stress? When presented with a challenge, do you adjust? This podcast focuses on the benefits of facing new challenges and growing from them.
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PS181: What Do You Get Lost In?
11/06/2018 Duration: 07minBernard shares the activities that serve as a mental escape for him and encourages his listeners to find their own personal form of relaxation and self-care.
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PS180: Learn To Love What You Hate
31/05/2018 Duration: 10minBernard shares his own personal experience with learning to love things that he once hated and how doing so helped him grow both personally and professionally.
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PS179: Can We Just Focus For A Minute
28/05/2018 Duration: 08minThis podcast addresses our tendency to become distracted by new and exciting projects...even when we should be focusing our resources on current ventures.
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PS178: What To Do With Cancellations
24/05/2018 Duration: 06minBernard talks about what to do when the inevitable happens - customer cancellations. He shares a recent salon experience and offers practical tips and tricks to make that time productive.
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PS177: Are Happy People Thankful or Vice Versa?
21/05/2018 Duration: 05minThis podcast explores the impact our overall perceptions have on our attitude and ultimately our own happiness.
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PS176: Making Money
17/05/2018 Duration: 08minBernard recalls a recent visit to a salon that uses an aggressive consultant program to help their stylists achieve impressive levels of financial and professional success.
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PS175: Your Hydraulic Chair!
14/05/2018 Duration: 06minThis podcast focuses on the physical toll that a career in the hair industry can take on the body. Bernard shares some practical tips to help avoid some of the most common mistakes that lead to long term pain.