Fierce Feminine Leadership

If you want to launch, scale, and eventually sell your business, understanding what investors are looking for is important. Besides having a great business idea and the skills to operate it, it’s about your mindset. Entrepreneurship is like leaping blindly into the unknown and having the confidence in yourself to know you’ll figure it out.  As my guest today says, there’s no better job than creating what’s in your head and sharing it with others. And recognizing that you don’t need to know how to do everything off the bat is key. Keep Reading >> I am so excited to share this conversation with you today. I’m talking with TaskRabbit founder and General Partner at Fuel Capital, Leah Busque Solivan. Leah scaled Task Rabbit to be in 44 different cities across the country, raised more than $50 million in capital, and in 2017, it was acquired by Ikea. She has a wealth of wisdom and experience to share with you about building, scaling, and selling a business. Listen in today as Leah walks us through the process of la

Many service-based businesses start with a freelance model. You sell a contract, provide the service, over and over again. And you can make decent money doing this, but at some point, you’re going to burn out or even go broke. The key to avoiding these outcomes is by changing your pricing model so you can increase your profit margin. A good profit margin allows you to invest in new technologies, hire amazing people, and build up a cash reserve which will eliminate a ton of stress. Building up profit is really a tremendous gift you can give yourself. And, you have more control over it than you think. Keep Reading >> When I work with service-based entrepreneurs who are ready to take their profits to the next level, I see them fall into a lot of the same pricing traps. They get stuck in their freelancer mindset and have difficulty switching to the mindset of a 7-figure CEO. But if you really want to scale and grow, you need to escape that mindset, and I can show you how. In this episode, I’m sharing one of the b

Have you ever looked at the competition in your industry and noticed that your following, database, or subscriber list is way smaller than everyone else’s? You want to make more sales, but don’t want to ruin your reputation with those high-pressure sales tactics. Don’t worry, help is on the way. When I transitioned into coaching, selling wasn’t easy. Quite frankly, it was like a whole new language. I quickly learned that selling hard isn’t about being pushy or forcing people into joining your lists. It’s about structure and positioning. Keep Reading >> I use a lot of basketball references in this episode to explain the importance of positioning in your business. Rebounders in the game are always looking for where the shot is coming from and where it’s going to bounce to. Then, it’s about positioning yourself to catch the rebound. In this way and many others, basketball is a lot like sales.  In this episode, I’m sharing how you can sell harder without ruining your reputation with high-pressure sales tactics. Y

Some women just know how to collaborate with other women, how to uplift other women, how to bring together groups of incredible women under a shared purpose to create a better world. No one does this better than my dear friend and guest on today’s show, Claudia Chan.  Claudia is the CEO of SHE GLOBL Media, the multi-platform women's empowerment media company that is behind the renowned S.H.E. SUMMIT conference. This is a woman that has a whole lot going on and is doing a ton to advance women’s empowerment, especially through her Whole-Life Leadership methodology. Keep Reading >> With everything going on in the world right now (George Floyd’s murder, BLM protests, COVID, to name a few), people everywhere are feeling the spark to get involved. People want to be part of the change but many don’t know what steps to take. Claudia believes that to make outward change you have to start by going inward.  In this episode, you get to be a fly on the wall of a conversation between two friends about purpose, empowerment,

No stranger will get in your car and ride with you if you aren’t clear where you’re taking them. In marketing, we call this destination the ‘promised land.’ It’s where your customers want to go based on what you tell them in your messaging about your brand, offerings, products and services.  Of course, the concept of the promised land isn’t just used in marketing. It’s found in Greek mythology, Nordic mythology, and most religions. As humans, we’re obsessed with getting to the final destination. It’s why we watch before-and-after transformation shows. We want to see what the promised land looks like and how we can get there. Keep Reading >> If you aren’t clear on your offering’s promised land, why would a customer hop on board for the journey? When marketing your business and your offerings, you want to take time to get clear on what the promised land you offer is. What is the promised destination your customer wants to arrive at? Listen in today as I spell out how you can dramatically improve your marketing

What is the end game for you and your business? I would bet that you’d like to be working less, spending time with those you love more, and making a positive impact on the causes you care about. Like me, you want CIA: Cash, Influence, and Autonomy.  But if you are the biggest asset your business has, you won’t be able to achieve CIA. You will continue to be overworked and overwhelmed by your business. If that sounds like you, you need to listen to this episode. Time management is not your problem, queen, leverage is your problem. Keep Reading >> So many women entrepreneurs fall into this trap of over-functioning and under-leveraging. This trap that you’re in with so many other women could cost you millions of dollars over the next few years. I’m so excited to tell you that I have a proven and effective solution to get you out of this trap and on your way to CIA. It’s all about creating and leveraging your core offer.  In today’s episode, I’m sharing what happened when I was personally overleveraged and my tea

Are you struggling to take your business to the next level? Perhaps you have a killer marketing strategy and a business that fulfills and excites you. Yet for some reason, your prospects aren’t buying what you’re selling. One of the most common reasons for this problem is that you don’t believe.  If you don’t believe in your offerings, your prospects’ abilities, or yourself, your customers won’t either. The truth is, to sell more you need to believe harder. But it’s not as simple as showing up for your business every day. Belief takes more than just showing up, and there are three different categories of belief that you need to focus on.  Keep Reading >> In my coaching, I see tons of women entrepreneurs who lack belief in these different categories and it directly impacts their sales. Some of you are marketing an offering you don’t actually want to deliver. Some of you don’t believe your prospects can get the results you want to guarantee. And many of you simply don’t believe that you have the power to do the

My grandpa once told me that it is a woman’s prerogative to change her mind. In every scenario and especially in business, you have the power to niche down, do a big scale do-over or reposition whenever you think you need to. Successful leaders and entrepreneurs exercise the right to change their minds. My guest today is the perfect example of a successful entrepreneur ending one business to start another that felt more aligned with her ambitions and goals. If your business doesn’t fulfill you or make you happy, eventually it will plateau. But, being aware of your positioning and knowing when it’s time to pivot can prevent that. Keep Reading >> This is easier said than done because as women, we’ve been conditioned to fit in and never leave anyone behind, including customers. How do you uplevel your business and move on from your loyal following? In today’s episode, I’m joined by sales coach and “unapologetic wealth creator,” Jess Lorimer. Jess is the founder of Smart Leader Sell and focuses on corporate sale

What impact would it have on your life if you took the best and left the rest? In all areas of your life, how would keeping what’s essential and getting rid of the rest improve it? Real growth comes when you refine your focus and return to what matters. Many of you are wondering how to get faster at making money. You’ve established what it is you’re good at and what you can offer, now you’re ready for the next level. That next level is the final “P” in this podcast’s name, Position. Keep Reading >> You will find riches in your niches. When you narrow your focus, refine what you offer, and focus on your Most Valuable Buyers, amazing things happen. You speed up the flow of money and you increase your sales velocity.  In today’s episode, I’m talking about the remarkable and disruptive power of niching down. By taking the best and leaving the rest, you’re left with a smaller field to play and practice in. I’m sharing how you can master your sales velocity and get faster at making money just by refining your atte

Your brand is more than your products, your services, and even yourself. The most successful businesses take branding a step deeper by uncovering a brand promise. This is your presence in the marketplace and in your Most Valuable Buyers’ lives.  Brands like Apple, BMW, and Geico all have comprehensive, evocative brand promises that lay the foundation for their content and marketing. I know that once you uncover your brand’s promise, all that pent-up demand will start flowing along with the money. Keep Reading >> Remember, great brands aren’t invented. They’re uncovered. And by getting really clear on your message, you can start using your voice to find your voice. It’s always clarity before creativity. Your brand promise is the heartbeat of your messaging. In today’s episode, I’m delving into the second “P” of Power + Presence + Position and sharing why I think it’s so important to uncover your brand promise. I’m sharing the exact steps to find your brand promise and why I chose “Unapologetically Ambitious” a

I love getting a behind-the-scenes look at how other women entrepreneurs are growing their companies. It’s so fascinating to see what steps they’re taking to build their dominions and discover what I can learn from them.  Hiring is one of those behind-the-scenes functions of a business that outsiders don’t get to see. That’s why, today, I’m sharing how exactly I created my hiring plan for the rest of 2020. It’s also how I’m activating my power in my business. Keep Reading >> Power is one of the three pillars of this show, along with Presence and Position. Not only is power a loaded word when it comes to women and business, but it requires you to have immense clarity and conviction. Hiring the right people requires you to use your power to shape your future. In today’s episode, I’m diving into power, where it comes from, how it shapes you as a leader, and thus, your business. I want to show you how I made my hiring plan because getting clear about how your company will grow is powerful. When we start toleratin

Surprise! Fierce Feminine Leadership here with the real final episode of this podcast before we begin the Power Presence Positioning podcast. This is the final part in my 4-part series all about pivoting and creating the business and life you want. I was going for a walk recently, and I spent the entire thing celebrating results that haven’t even happened yet. I was feeling grateful and excited and inspired by achieving this big goal that won’t actually get accomplished until the fall. Why? Keep Reading >> Because visualization is one of the core psychological skills of high performance. It’s how you ensure the spirit through which you take action isn’t driven by fear, but by optimism, creation, and enjoyment. In today’s episode, I’m officially closing off the Fierce Feminine Leadership podcast with the encouragement to take stock, reconnect to your vision, take bold action, and finally, celebrate your results ahead of time. I’m so excited to be in this energetic place with you. And, for real this time, tune

I’ve heard time and time again from so many of you that you’re seeing this time as a positive set up for what’s next. You’re ready to start implementing the changes you’ve decided you want to make and create something new from the ashes. This is called taking bold action and it’s about moving forward based on what you know to be true. In the final part of this series, I’m talking about facing the fears that are standing in the way of you and your bold action. We become entrepreneurs because we desire freedom, but then fear creeps in and prevents up from exercising that freedom. Keep Reading >> Fears are always going to exist, but if we never face them we’ll always be afraid. I’ve noticed that when I’m avoiding looking at something, it’s typically because there’s unexplored fear there. And it’s holding me back from taking bold action. In today’s episode, I’m sharing how you can face your fears and get clear on what you want. I want to encourage you to face your fears, work through them, and find the clarity y

Have you been feeling connected to your vision lately? I’ve noticed that some of my clients have been seizing the opportunity to focus on their businesses, while others have been feeling disconnected. They don’t know if they want the old normal to be the new normal again. Maybe you don’t know where you want your business to go anymore. In Part 2 of this series, I’m giving you some prompts to help you reconnect with your vision. That might mean rediscovering what you were connected to before or coming up with a new vision for your business. Keep Reading >> If you’re feeling disconnected, I want you to take the time to think. Ask yourself these important questions. Give yourself time to rest and the time to visualize. Create the space to examine and reconnect with your vision. In today’s episode, I’m sharing the three prompts I take myself through when I’m feeling disconnected and the prompts I encourage my clients to think through. I’m helping you hone in on the important questions you need to ask yourself and

This pandemic has created a big opportunity for growth. Both in your business and internally. But, for many women entrepreneurs, we’re stuck in this in-between time. Things are not like before, but they also aren’t the new normal yet. This is Part 1 of my four-part series, The Big Pivot. Throughout this series, I will be giving you insights and guidance on managing your mindset during this time and showing up for your business. To start, I encourage you to embrace this time as an opportunity to take stock. Keep Reading >> We don’t have the distractions of pre-pandemic times to focus on. Instead, we have more time to evaluate what was working and what wasn’t. We can decide if going back to a physical location is really what we want, or if we are in need of a reinvention. In today’s episode, I take you through the first two steps of The Change Cycle so you can embrace growth during this time. I share why it’s okay and even necessary to go into the dark and to cocoon on a daily basis. I also share how to not ove

Are you wondering if it’s really worth it to record a podcast, film a video, or write a blog post that no one sees or hears? Your time is valuable, and this can be frustrating. But, my answer is unequivocally 100% yes. Consistency is the oatmeal-flavored solution to your audience-growing goal. It’s not flashy, it’s not glamorous. Most entrepreneurs ignore it (mistakenly). But to have a large audience that tunes into your content, you need to be consistent. Keep Reading >> Back when I was a newspaper journalist, I had to produce a story a day. That’s a lot of content production! It trained me to show up constantly, clarify my voice, and discover my interests. Even if what you produce at the beginning isn’t great, it’s important. Today, I explain how to build the habits of consistency so you can grow your audience. That’s the real secret behind your role models’ success. Rachel Hollis, Katie Couric, and Oprah Winfrey all show up consistently with value. I also share why not showing up consistently makes your a

Alexandra Carter is a public speaker, teacher, and author of Ask for More: 10 Questions to Negotiate Anything. She is an award-winning professor at Columbia Law School Professor of Law and serves as Director of the Mediation Clinic. Alex is also a negotiation trainer whose A-level clients include the United Nations, Fortune 100 companies, and the United States government. Alex speaks to a wide range of audiences from law students to diplomats to business leaders, on topics including negotiation, communication, and leadership. Keep Reading >> Alex joins me today to discuss how to reframe what it means to negotiate and how to be a better negotiator. She shares why we settle for less when we could ask for more and how the standard view of negotiation is limited. Alex also highlights how asking the right questions can help people tap into their wisdom and the balance between freely adding value and knowing your worth in business. “You can still tactfully, collaboratively ask for more and continue to serve, even

Are you worried that the marketing you do today will contribute to the online noise? Perhaps you’re feeling uneasy about marketing your products and services in the era of COVID-19 - feeling like everyone is ‘Zoomed out” and uninterested in joining yet another webinar or online workshop. In all of the noise currently happening in the online space, it’s natural to feel overwhelmed when we see the influx of ads landing in our inboxes and showing up in our social media feeds. But while these feelings are normal - they shouldn’t stop you from marketing your brand.

Should you reduce your prices in the face of an economic downturn? This is a question many fierce feminine leaders and entrepreneurs are asking as we continue to face economic uncertainty around the world and develop a strategy to position our businesses to weather the storm. While cutting our prices may seem like the obvious solution to surviving an economic crisis, there are other ways to safeguard your business and position yourself for success. Keep Reading >> Today, I explain why I believe cutting your prices during an economic downturn is a ‘knee-jerk’ reaction for many business leaders and the long-term impact it can have on your business - long after the recession has ended.  I highlight the importance of being creative with meeting your customers where they are and share alternative strategies you can use to continue building your business without reducing your prices. I also highlight what you should and should not offer for free as well as how adding value can strategically link back to your sales

Jena Rodriguez is a motivational speaker, growth strategist, and transformation leadership mentor dedicated to helping people live consciously. She is the CEO of Brave Masters, where she helps corporate teams and entrepreneurs tap into their potential and scale their businesses by developing their mindsets. Jena is also a motivational speaker and the host of The Brave Entrepreneur Podcast and specializes in topics including leadership development, emotional intelligence, and personal growth.  Keep Reading >> Jena joins me today to discuss topics surrounding courage, bravery, visibility and leading with authenticity. She shares how she went from bankruptcy to founding the Brave Master, how your past experiences can impact the present, and the importance of not letting our egos run the show. Jena also highlights the power of living a conscious life and how to get to the other side of what is holding you back.  “It’s all about facing yourself and owning your stuff.” - Jena Rodriguez  Today on the Fierce F