The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

What makes some courses vastly better than others? The answer lies not in the content, or the instruction, but rather in the set up. But why is setup so crucial? Setup becomes vital because it gets rid of clients that don't follow instructions and gives you the cream of the crop. You get clients that follow through and therefore get better results. The more consistent the results, the less you have to market your course. But the question is: how do you set up a course?Let's find out. The Magic Of Set Up: Why Some Courses Are Better Than Other

Fun seems obvious as a concept. But "fun in learning" almost seems like a bit of a paradox. What is "fun" and how can you find it, let alone use it when you're teaching a skill? Let's take a bit of a deep dive into intimidation and find how fun can save the day—yes, yet again.  How To Accelerate Learning

Why do we get upset with ourselves when we forget information? Surely we should be able to remember at least 30-40% of a book. But it seems to slide through our brain like semolina in a sieve. Yet, there is a way to remember things—and there's also a big reason to forget. Find out why forgetting is just as important as retaining facts. Find out exactly how to go about it in this episode on memory. How to Accelerate Client Learning

If you were asked: What is the uniqueness of this podcast, would you be able to answer the question? The chances are that you might state one of the features, but not what makes it truly unique.   —What do you have to do to make the uniqueness come to life? —And how do you get clients to pass on that uniqueness? Find out in this case study on our own podcast. How To Use Contrast To Create Your Uniqueness In Seconds

It's not unusual for clients to say they're perfectionists. This means they take more time, spend more effort and they sound like the ideal client on your course. But as perfectionists know fully well, they're often jeopardising their own success, because all the extra work isn't dramatically improving their work. —How, then should you make them pay attention to what's important? —How can you help them gain the confidence and the skill? If you want your clients to be really skilled, here are three concrete steps to get them away from circling and into results. How to Stop "Perfectionist” Clients From Sabotaging Their Own Success

Most courses have huge dropout rates. And yet, that's not the case for some teachers and trainers. What makes some courses so dramatically different? The slightly surprising answer is that the course material itself can doom the course. If that makes no sense, follow along, because there's a method to this madness. Find out how to create a scenario where clients never want to leave.

Let's say you come up with what you believe is a great uniqueness for your product or service. How would you know if it's great or not? The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo is located in the testimonial. But not just anywhere in the testimonial, but in one really interesting area. Listen to find out and then do the same for your products and services as well. How to Validate Your Uniqueness

Big companies talk a lot about leadership. However you and I may not have that big charisma factor. What do we have to do to get things done when working with freelancers? What if we need to work with several team members? In this episode, we look at how the primary task is to get the right people in, rather than playing leader. And how that frees up a lot of your time and moves your company forward with a momentum that is quite unexpected. Why Staying Small Is Smart

Think Big. Really? Studies show us that scaling up is often disastrous for most companies. But what's the alternative? That's what we look at in this book review—well, chapter review—of Company of One by Paul Jarvis. Instead of driving ourselves crazy, we bring in sanity and upper boundaries to our business, while living a very good life. How do we do that? Let's find out.   Why Staying Small Is Probably A Smarter Move

People are often amazed at how quickly we fill our workshops and courses. It's almost like we have a separate channel to our clients. Well, as it appears, we do. And it's not quite a Facebook group. It's even cooler. Here's how we filled a big chunk of the Munich workshop. How WhatsApp Helped Fill The Munich Workshop

Quick announcement regarding the Frankfurt Meetup coming up in May.

Hype works exceedingly well, even when the client knows they're being duped a bit. But what if you can't stand hype? Does that mean you roll over and play dead? Here's how you can avoid hype completely, if you wish to do so. And if the hype is so great, that it can't be ignored, you can use the hype like mental judo to turn the tables and to achieve precise results for your clients.  How to Avoid Hype and Still Get Clients

In business the advice we get is to hang in, no matter what happens. Yet, to me that sounds like the wrong advice. You definitely need to hang in a bit when things get slightly tougher than you expected. But there's a time for quitting as well. How do you know if you should quit or soldier on? When Quitting Is the Smarter Option

We may often hear ourselves saying, we have a long to-do list. Or things that we still haven't completed. Or worse, we may talk about how we have no time. Often, it's just a matter of issues that can get resolved with a touch of philosophy. There's work to be done as well, but the philosophy needs to come first. In this second part of the series, let's find out how philosophy can come to our rescue and serve our business—even save us time! The Philosophy of Psychotactics

When we think of business, marketing tactics and strategy comes to mind, doesn't it? Philosophy does exist but it may be a bit on the back burner. Yet, for us at Psychotactics, philosophy looms large. Here are just a few nuggets that you can ponder over and see how they apply to you—and how you can use them in your life and business. The Psychotactics Marketing Philosophy

So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling products on an ongoing basis? These are the questions we tackle in this episode as we get rid of the "post-launch" blues.   Click here to read the full transcript.

When we price a product or service we often use the ending 7 or 9. As in $27 or $29. Is there any basis for using such an ending? Yes, there is, but does it help to sell more products or services? This is the journey we go on, as we explore the crazy world of pricing. How to set prices shouldn't be voodoo and yet it is. Let's go on this trip by first removing the silly myths. Click here to read the full transcript.

How many books do you read in a year? Most people boast about how they read hundreds of books a year. That's what I used to do as well. Until I found that I wasn't really absorbing any information. So is speed reading a bad idea? Well, not entirely, but you need to know when to use it and why. Find out how speed works for you and more importantly, when it fails. Click here to read the full transcript.

Most of us have grand plans to succeed. Yet, almost the moment we start there are a million distractions in our way. Chaos lurches around in our doorway and there seems to be no way out. At Psychotactics, we had managed to get around most of the chaos but then I was in charge of mentoring my niece. As she moved from Year 6 to Year 7, it seemed like we were hit by an okinami of chaos. What did we do to find our way out? How did we manage to avoid the madness that we had no control over? Find out in this episode of The Three Month Vacation. Click here to read the full transcript.

How do you maintain a high productivity level when switching tasks? How do you get the brain and body to handle the transition? And how do you manage the transitions with a minimum amount of fuss?   Click here to read the full transcript.