The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Do you pre-sell if your audience is away on vacation? Should you pre-sell if you're unsure of a full house? These and other questions are what's on this Part 2 of the pre-sell podcast.

Which product should you pre-sell? Should it be the $20 product or the $2000 one? And why do silos matter so much? In this episode we not only learn why the $20 product might matter more, but also how you can promote a product almost endlessly without ever promoting it all.

Most of us believe that to cope with information, we have to speed up. But we've all tried that, haven't we? And it doesn't seem to work at all. This episode is about why we are so obsessed with trying to keep up. And how you can do quite the opposite and still be a lot smarter. Click here to read this episode:  Information Overload

Many coaches and trainers struggle to get precise results for their clients And it's not for want of trying, either. They work very hard, probably too hard, and yet the clients don't get the results they seek. The question is: how we go from mediocrity to excellence? Find out the guidelines to becoming a good coach.

Is there a fun way to get unstuck? From all the experiences we've had so far, getting stuck is a real pain. The more we try to get unstuck, the more we seem to dig a deeper hole. But what if there were a few fun ways to get unstuck? And what if they were quite different from what you've tried so far? Let's have a look.

Why are some sales pages so confusing? Is it because of the message or rather because there are way too many messages hitting you all at once? A sales page needs a powerful message to get the client not just interested, but to keep reading. And yet sales pages often miss that goal. But there's a way to start the sales page from getting off to a false start. And it's called “isolating the problem”. But how do we go about this isolation process? Let's find out. shall we? Click here to read: Why The Top-Half Of The Sales Page Goes Wrong (And How To Fix It)

As writers, we count words when we are creating a book or writing an article. We look at completing a fixed number of words per day—800 words. And yet, that system can be counterproductive to finishing your article. Professional writers seem to follow another method, one that ignores the output and instead focuses on the article writing process. How do they do it? And what have we been doing incorrectly? Let's find out how to fix this problem and finish our articles. Click here to read: Why Writing 800 Words Every Day Could Be Hindering Your Article Writing Progress

Luck it seems, is fickle? Or is it? How come some people are lucky (or as the case may be, unlucky) all the while. There is indeed a system and it may be off a bit, like weather forecasting, but by and large it's quite predictable. Let's dump the “hard, hard, hard work” mantra for a while and find out how to make luck stick. Read online: Can We Really Systemise Luck?  

If you reached the top of your game, would you credit it to hard work or luck? Most of us quite easily slide into crediting our success to hard work. But what if hard work isn't necessary? What if we've been slogging for no good reason at all? Let's find out more in Episode 1 (yes there are two episodes) in this series on hard work vs luck. Read online: Hard Work Vs Luck: Which One Is More Dependable?  

Naming a book or info-product is often a royal pain in the neck. And that's because most of us tend to sit down at our desk hoping for inspiration to strike. The weird bit is that inspiration is often in some other place altogether. It's right in front of your nose, but often you may not see it. Let's go on a treasure hunt and find out how to get an enticing book title in next to no time. Read online: How To Create Intensely Catchy Book Names (Without Too Much Of A Struggle)

How to avoid embarrassing time overruns when making presentations? Timing your presentations are crucial yet all the practice in the world may not help if there's an external issue. An emcee may cause confusion, the sound system might cause delays. And all of these unexpected issues eat up into your time. But some presenters keep to their time, nonetheless? What method can you use to avoid this issue of overruns? How do you design your presentation? Let's find out, shall we? Read Online: How To Avoid Time Overruns When Making A Presentation 

What is the biggest headache with transcription? Well, there are many, aren't there? Errors bug me no end, and they seem to make a lot of them. There's also the cost, the turnaround time and other issues. But what if there were a service that solved all of these problems? Better still, what if there were a service that you could just dictate into, like normal speech and find that it put the right punctuation in place? Here we go into the fantastic world of transcripts. You'll be amazed, because I sure was! Click here to read the article: Coolest Transcription Service  

You know how you're told to make lemonade when life hands you lemons? Well, what do you do with overripe bananas? You make Filos! This episode is about the times when we should have given up because the failure seemed so great. But they are also stories that show you what happens when you persist. You'll enjoy these stories about 5000bc and Psychotactics. And it's all about failure, and how things turned out on the other side. Read the transcript here: Failure Through Different Lenses.    

Many, if not most of us, have already experienced what it seems like to be a fraud in our mind. Still we can't seem to shake the impostor syndrome. But what if we understood how the psychology works? Find out the twin factors ramming into you and me, and how we can avoid feeling like we're not worthy. Click here to read: How To Overcome The Impostor Syndrome

Most of us have probably said something to the effect of "If it weren't for the deadline, I'd get nothing done". Yet, for many of us, a deadline is crushing, if not crippling. We scramble at the last minute and wish there were a better way to get things done on time. We could fool ourselves by having an earlier deadline but that doesn't seem to work either. But have you tried the "second-last-minute-deadline"? And how do you use it to get things done not just well before time but also a lot better? Read more here: How To De-Stress With The Second Last Minute Deadline

What makes some courses vastly better than others? The answer lies not in the content, or the instruction, but rather in the set up. But why is setup so crucial? Setup becomes vital because it gets rid of clients that don't follow instructions and gives you the cream of the crop. You get clients that follow through and therefore get better results. The more consistent the results, the less you have to market your course. But the question is: how do you set up a course?Let's find out. The Magic Of Set Up: Why Some Courses Are Better Than Other

Fun seems obvious as a concept. But "fun in learning" almost seems like a bit of a paradox. What is "fun" and how can you find it, let alone use it when you're teaching a skill? Let's take a bit of a deep dive into intimidation and find how fun can save the day—yes, yet again.  How To Accelerate Learning

Why do we get upset with ourselves when we forget information? Surely we should be able to remember at least 30-40% of a book. But it seems to slide through our brain like semolina in a sieve. Yet, there is a way to remember things—and there's also a big reason to forget. Find out why forgetting is just as important as retaining facts. Find out exactly how to go about it in this episode on memory. How to Accelerate Client Learning

If you were asked: What is the uniqueness of this podcast, would you be able to answer the question? The chances are that you might state one of the features, but not what makes it truly unique.   —What do you have to do to make the uniqueness come to life? —And how do you get clients to pass on that uniqueness? Find out in this case study on our own podcast. How To Use Contrast To Create Your Uniqueness In Seconds

It's not unusual for clients to say they're perfectionists. This means they take more time, spend more effort and they sound like the ideal client on your course. But as perfectionists know fully well, they're often jeopardising their own success, because all the extra work isn't dramatically improving their work. —How, then should you make them pay attention to what's important? —How can you help them gain the confidence and the skill? If you want your clients to be really skilled, here are three concrete steps to get them away from circling and into results. How to Stop "Perfectionist” Clients From Sabotaging Their Own Success