The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Researching an article is so frustrating because it's time-consuming But there are ways to beat the pressure—and the pain. Believe it or not, there are ways to be productive with zero last minute research. This episode shows you how to make advance research work for you, as well as in situations where you have no research at all. Sounds too good to be true? Well, listen to the episode. Click here to read online: How to research an article (without killing your productivity)  

Readers often get lost in an article and hence abandon it. However, there are pretty simple, yet powerful methods to let the reader know exactly where they are in the article at all times. Plus when you use these techniques, you push the reader forward as well. Here's how you go about using these "Transition Techniques". Read on the website: Transition Techniques  

Websites are daunting projects but even the casual listener is astounded to learn that a website took three years to complete. Of course there's a story, so here we go with the tale. Read on the website:  New Psychotactics Website Story ==== Back when I was in university, my friend, Shelly Brown sent me a recording of a rap band called Run DMC I listened to the music patiently, then decided rap had no future. As you can see, I'm a lot worse than most people at predicting the future. Even back in 2008, I had friends in the industry, who were talking about mobile as being the next big thing. But there we were in the middle of 2015 with no intention of creating a mobile-friendly site. I figured mobile had no future, so why bother with a new website when the existing website was doing just fine? However, what prompted me into action was a little chat with a client This client was into some sort of search engine optimisation, and he suggested it would be a good idea to create a new site as well. While we'd designe

It sounds bizarre to make your own products, courses and services redundant, but it's a very sound strategy that's been used by companies such as General Motors, Apple—and oh, we've done it for almost as long as Psychotactics has existed. What's it about? Let's find out in this episode. Read on the website: The Cannibalisation Strategy ======= In 1923, Alfred P. Sloan took over a company that was far behind its closest competitor The company in the first place was the Ford Motor Company with a monstrous 60% of the market. General Motors, in comparison, was lagging far in the distance at just 20%. Part of the reason was Ford's Model T, which was far more affordable than what GM was offering. Sloan decided General Motors could never win a price war and so he rolled out a completely different strategy GM rolled out not one, but five different brands. Chevrolet, Pontiac, Oldsmobile, Buick, and Cadillac—these were all from the same company but had their own identity and were pitched at different economic brackets

It seems natural to keep an eye, even get obsessive about your competitors. However, it's a poor strategy for many reasons. In this episode we make the case for why the competition doesn't really matter as much as you think. And why focusing on them could possibly cause clients to desert you, instead. Here is the website link: Ignore Competition === There is a story about an author who wrote a book The book was incredibly cheap, and as a result, he was able to sell several thousands of them. The competition looked at the increasing volume of sales and decided they could do the same. However, to their frustration they found themselves losing money. The reason why they had such significant losses, was because the book production cost more than the price that it was being sold for. And in this little tale is the story of competition. Most of us are reasonably obsessed with our competition We don't start out that way. When we start out, we are in awe of the people who have already made it. We don't consider them

When it comes to testimonials for our product or service, we assume clients have to get to the end. Or do they? The reality is that it's a mistake to wait until the end because anyway clients aren't giving you a review of the entire product or service, but only a small section. But what structure and system do you follow to get a testimonial—or even to get the client to respond to your request? Let's find out in this episode on pit stop testimonials. Read on the website here: Pit Stop Testimonials -------------------- How do you know if the fruit is ready to be picked? According to monk and philosopher, Matthieu Ricard, here's how you do it. “You reach up to the fruit and touch it. You don’t have to pull and break the branch to get the fruit. You just touch it, and it falls in your hands.” Which is fine when you're dealing with fruit, but what do you do when your course, product, workshop or consulting is still unfinished? One of the most frequent questions I get is one about testimonials And clients ask: How

We're all told we should start with the end in mind, but we still get lost along the way. Why do we go off track? Could there be some barriers that show up a lot before the end? Let's find out how we can stop focusing so much on the end and work on the barriers that block our progress. Click here to read this article on the website. --------- There's something incredibly fascinating about the way chefs work. A chef doesn't tend to cook for one person. In a single night, that chef might need to go whip up anywhere between 50-200 meals. And we're not even necessarily talking about chefs you see in fancy kitchens. You can walk into any food court or even roadside food stall, and it's the same story. There's flavour, taste and texture, despite both the volume and variety of the food. It got me thinking: What makes the chef so very proficient at what she or he does? The answer, strange as it seems, is they don't tend to worry about how the dish will turn out. Instead, they seem to obsess about the preparation—the

It's one thing to get attention, but how do you use it on sales pages? And what about articles? Can we use it there as well? In this second part we see how the power of objections work for sales pages, when creating information products and also with articles. It's real, it's practical and it works. Here we go!

Most of us avoid controversy because it brings up too much pushback. But what if you were able to get your very controversial topic across and delight your clients? Let's find out how to ramp up that curiosity and controversy-level without alienating your clients. Click here to read online: Ramp up curiosity. ------- Do you know the exact date the Earth was created? If you lived in the 18th century, you learned that the world was created on Saturday, the 22nd of October, 4004 BC. And not just any moment on 22nd October, but “on the beginning of the night”. This idea of the Earth being just 6000 years old is preposterous to us living in an age of science, but back in those times, the only geology textbook was the word of an Irish bishop and theologian called James Ussher. It was in this world that James Hutton came up with his theory of the Earth James Hutton is called the founding father of geology. In 1747, Hutton had just graduated from medical university. He was a bright young man, but his sexual exploits

Why do some books, courses or workshops end up becoming so addictive? Is it the teacher, the system, the information, or is it all of the above? In this podcast we look at why your business needs a bit of movement through three precise stages. Those stages are information, results and elegance. Elegance is hard to resist, but how do we get there and how long does it take? Is there any guaranteed way to get to elegance? Let's find out in this episode.

We tend to believe that we're more overwhelmed than ever before. Yet look around you and you see people who are doing twice or thrice as much. It's hard to admit it, but often their work is of a higher standard too. How come they're not overwhelmed? Is it because they're more talented, or is there something that we're not quite seeing? Let's find out in this episode.

Is it hard to get a client? Sure it is, but how many of us “lose” the client within minutes or days? We may not realise it, but without a very clear on-boarding system, clients simply get confused and leave. Or they feel unsafe and don't consume your product or service. The question is: how do you get an on-boarding system in place and what does it entail? Let's take a sneak peek into what's possible. Click here to read online: Onboarding is Crucial -------------- There are three distinct stages before we order a meal in a restaurant. The first stage is when you're standing outside the restaurant, deciding whether to go in. The second stage is when you get welcomed into the new space. Finally, it's when you first get acknowledged after sitting down; you get a glass of water, and a menu. All of this happens so quickly that we don't realise that every stage is essential. More so, the very same steps have to play out when you're getting a client into a new space, like a membership site, course, or even an offlin

Testimonials are extremely powerful in solving problems that range from getting the clients you want, to finding your uniqueness. How do you use testimonials to increase conversion or just change behaviour? Let's find out in this episode and get these mysteries out of the way.

We might be generous, but are we rushing the act of giving? Often we give people what we want, instead of what they would like to receive. Can giving be less rushed? How can we improve our generosity? In this episode, we find out how we did things wrong, and how we've tweaked the way we give.  

Chaos comes visiting every day. Are we prepared to receive it? The reason for stress is a lack of planning on how to deal with chaos. Let's find out how it's done.

What happens when your book finally goes out into the world? Gladwell has been attacked time and time again for his chapter on the 10,000 hour rule. But was the attack justified? Or was it all wrong? How do you defend yourself against something you're innocent of, in the first place? Plus, a bonus on how much time it takes for a book to get traction—and more—in this episode.

Choosing the title of a book seems to be an almost impossible task. Is there a method or science behind a title that works vs. a title that's just "meh?" And interestingly, when does a "meh" title work just fine. We go deep, but not too deep into how to create evocative titles. If you've ever struggled with a title, here's a system that will work almost every single time.

Most of us aren't really sure how to know if our articles are really good, or even if an idea is good. It gets more complicated when we have a story that we love. Does everyone love it too? Malcolm Gladwell shows us how to get precise feedback and do it in a casual manner. Right click here and ‘save as' to download this episode to your computer. Or read it online: Lessons from Malcolm Gladwell ------------------------ What I learned from Malcolm Gladwell- Part 1 When I was in university, all I wanted to be was like Christopher D'Rozario. Chris was the creative director of an advertising agency called Trikaya Grey. However, I soon wandered away from that dream and then wanted to be like Bill Watterson, the creator of the comic strip, Calvin and Hobbes. But even that dream went into deep freeze as I transitioned to wanting to be a writer and ran into a book by Malcolm Gladwell called “The Tipping Point”. It was my tipping point in a way I loved the way Gladwell wrote, and for the longest time I yearned to know

It's very hard for most of us to slow down, but what happens when we slow down to a complete standstill? This little snippet is our story of how we got back and were stuck for two whole weeks. Here's the first little snippet.

What happens at 4 am? That's a question I often get at Psychotactics, because I've been up for well over 25 years at 4 am. Well, that's how the question started, but you also get a bit of a peek into how the day unfolds. This isn't a business podcast. Instead, it's a view into the world of the 4 am crazy person (that's me). Hope you enjoy the journey.