The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Remember when Google started? Or Amazon? At Psychotactics we started a few years after these giants. It’s perfectly normal to assume that we got in at exactly the right time. But you and I know there’s no right time, and that opportunities are always presenting themselves. Which is why when clients ask: What would you do if you were starting today—my answer is remarkably similar. Find out why the strategy of 2020 is not that different from 2000.

Most of us think we have to be incredibly special, or at least different to stand out in a crowded market. Yet, at least at the starting point, it’s the mundane that gets the attention. If anything, being unique or different seems to be backfire. How do you use the power of mundanity to break into a market and then how do you sustain that momentum?

If you and I look around, we see product or services just like ours everywhere. Instantly we get a feeling of having missed the bus. The market is clearly saturated and there’s little or no point in us having to create more content, or product or services. Or is it? One of the most surprising—even surreal—experiences is dropping into this seemingly saturated market, and finding out that it’s a big, fat myth. Why is it such a myth? Let’s find out.

If you’ve ever wondered if your headline is lacking some oomph, it might be because of an incredibly simple omission. It’s the lack of contrast. Contrast works in real life with colours, textures or flavours. Not surprisingly, it works with headlines too. Here are three common questions about headlines. And they have surprisingly interesting ideas.

The advice about "free vs fee" is clear. Free should be avoided at all costs because you will just be taken advantage of, while others get paid. Yet, this seemingly black and white advice has shades of grey as well. As a startup, payment isn't the only or even the best option. Find out how and when free can work to your advantage.

After the home page, the second most-visited page on many sites is the About Us page. Yet almost all the About Us pages you visit are drab, long winded or don't give much detail at all. If you already have an About Us page going, here are three quick fixes that will dramatically improve the visual and the text on your site.

If you've used some sort of learning techniques all your life, the core principles of learning should not mislead you. Even so, we get hoodwinked and it's important to look at why we struggle with learning. Here's what I've learned about learning so far.

Do you often get stuck when trying to come up with article topics? One of the reasons why we tend to struggle is because we get stuck at the "topic" level. However, when you write headlines, not only move along to the sub-topic level, but headlines give you more precise direction. To find out how to use headlines—even not so good headlines—listen to this podcast.

We tend to learn in sequence. Chapter one, two and three. But what if we broke the sequence? Would that enhance our learning? In this rather sequential piece, you learn how I tend to break quite a few rules to get the results I want, and you'll find it works very well for you too. Tah, dah, time to jump the queue and learn in a whole different way.

Almost all of us feel like impostors from time to time. And we even have an official sounding name for it. But the impostor syndrome is an unfair burden to carry. What if we're just beginners? And what do real impostors look like anyway?

You'd think you'd need to be someone great or at least do something wonderful. Yet, you're a source of inspiration. How do you inspire? It's remarkably simple —and here's a short piece on how you need to go about it.

You've heard that it takes about 21 days to create a habit. But what if that weren't true at all? Could it be possible to create a habit overnight? Or even in the next few minutes? Let's find out.

It might seem that it's always up to us to change our habits. And that idea might be quite incorrect. Instead, what if something around us changed and our habits changed with it? Instead of us taking the blame all the time, this series is about how to look at habits differently and achieve lasting goals.

Researching an article is so frustrating because it's time-consuming. But there are ways to beat the pressure—and the pain. Believe it or not, there are ways to be productive with zero last minute research. This episode shows you how to make advance research work for you, as well as in situations where you have no research at all. Sounds too good to be true? Well, listen to the episode.

(Rerun of episode #220 Coaching Series Part 1 of 3). The toughest part of coaching isn't necessarily coaching itself. Instead, it's the niche, isn't it? How do you go looking for the right niche? And how do you know when you've found one that's rewarding as well as profitable? We go back in time with the British Cycling Team and what turned them into champions, and how their coach played a role. We also look at how Pilates went from being everything to everyone to finding a solid niche. Listen and enjoy.

It seems natural to keep an eye, even get obsessive about your competitors. However, it's a poor strategy for many reasons. In this episode we make the case for why the competition doesn't really matter as much as you think. And why focusing on them could possibly cause clients to desert you, instead.

How many books do you read in a year? Most people boast about how they read hundreds of books a year. That's what I used to do as well. Until I found that I wasn't really absorbing any information. So is speed reading a bad idea? Well, not entirely, but you need to know when to use it and why. Find out how speed works for you and more importantly, when it fails.

We're all told we should start with the end in mind, but we still get lost along the way. Why do we go off track? Could there be some barriers that show up a lot before the end? Let's find out we can stop focusing so much on the end and work on those barriers that blocks our progress.

Do you pre-sell if your audience is away on vacation? Should you pre-sell if you're unsure of a full house? These and other questions are what's on this Part 2 of the pre-sell podcast.

Which product should you pre-sell? Should it be the $20 product or the $2000 one? And why do silos matter so much? In this episode we not only learn why the $20 product might matter more, but also how you can promote a product almost endlessly without ever promoting it all.