Podcast Talent Coach

On a coaching call the other day, I was asked about my most effective way to grow my audience. You can get more podcast engagement in 5 easy steps. DOUBLE DOWNLOADS Over the last four months, I have been able to use this system to double my downloads and increase my e-mail list by 60%. When I look back at some of the greatest personal and business successes in my life, I have to admit that I didn't achieve the majority of them alone. If you look at your own successes, I'm sure you will come to the same conclusion. My audience doubled and my e-mail grew by doing one thing. I partnered with others. Two minds are better than one. Over the past four months, I have appeared on summits, on podcasts and in giveaways. I have leveraged the audience of others to grow incredibly fast. I have always believed that my ability to develop long-lasting relationships and build mutually beneficial partnerships with others is my secret superpower. Strategic partnerships are the most powerful way to scale any venture. Find people

There is one way to stand out from the crowd in your podcast niche. Most people think the solution to creating unique content is creative or better content. That isn't the case. Your content can be copied. You become unique by the way you present the content. CONTENT IS KING? You've heard it often. Content is king. Well, content isn't king. Content by itself won't gain you an audience. Content isn't king. Great content is king. Unique content is king. Your presentation makes that king one-of-a-kind. I learned this early on in my radio career when my program director told me to stop copying everyone else. On-air radio talent, a.k.a. DJs of disc jockeys, get critiqued on a regular basis by their program directors in meetings called aircheck sessions. In these one-on-one meetings, you listen to your show and your PD gives you suggestions to make it better. Nobody likes to be critiqued. However, if you understand that your best interest is what it is all about, your show gets better. We had just launched a new st

(We discussed an amazing event called Collaborate at the beginning of this episode. Get details HERE.) Your voice is your power. It is your tool. Without your voice, you have no podcast. My college professor reached out to me this week. He asked if I would give a presentation to his new podcast class about developing and protecting the voice when creating a podcast. ILLNESS HAPPENS Throughout the year, it is inevitable that you will get sick. Maybe it is just a scratchy voice. Maybe you lose your voice altogether. When illness hits, what do you do about your show? I typically get sick every Spring and Fall. Allergies in my part of the country run rampant. We get extreme weather changes. It can get up above 100 degrees Fahrenheit in the Summer and below zero in the Winter. Spring and Fall are yo-yos. Two weeks ago it was 84. This morning it was 24 as I was taking my son to the hockey rink. The combination of crazy temps and the leaves falling from the trees spikes allergies. When I get sick, it makes it diffic

Whether you are looking to grow your audience or build a business around your podcast, there are few things as powerful as podcast partners. Partners create a win-win situation where both sides benefit. You simply need to walk into the relationship seeking to help the other side win. Find the right people and you will be reaching your goals faster than ever. COLLABORATE I'm excited to once again be part of the legendary, virtual, live event called COLLABORATE. It is happening once again! Get the full details and register at www.PodcastTalentCoach.com/collaborate. You're going to love this event. It is a cutting-edge, results-oriented experience. It was created by the amazing team at JV Insider Circle (JVIC), who also brought you the annual JV Experience (JVX) Summit, which is the world's #1 joint venture summit. In order to design the ultimate event, the JVIC team analyzed mountains of feedback and gigabytes of successful collaborative partnerships generated among attendees from their many past events, both l

Do you have a funnel framework built around your podcast? Your show provides you a huge opportunity to make a powerful connection with your audience. But, the whole process of a funnel can be confusing. As we go through this, I want to give you a free resource. For a limited time, you can get a free account for life to GrooveFunnels. This includes GroovePages, which is a powerful funnel builder. You also get full access to GrooveSell and GrooveAffiliate. All 3 are free for life if you sign up now. For your free GrooveFunnels account, visit www.PodcastTalentCoach.com/funnel. For the upgrade to a platinum account for life for a one-time price, visit www.PodcastTalentCoach.com/funnelupgrade. Let's get rid of some of the confusion around funnels. WHAT IS A FUNNEL A purchase funnel is best viewed as a customer's journey with you. First, they become familiar with you. The listeners then decide if they like you and trust you. Then, they might decide to buy something from you. Finally, they decide to go all in with y

You get held back when you don't know what you don't know. There are 7 pitfalls that you need to avoid if you hope to make money with your podcast. If you are struggling to figure out how to make money with your podcast, be sure you have solved these issues. Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your show properly, your podcast can be an amazing tool to drive your business and generate revenue. FREE TRAINING TO MAKE MONEY I want to invite you to a training on Tuesday where I will teach you 7 different ways you can easily attract your ideal clients using a podcast. Register for free at www.PodcastTalentCoach.com/growth. Using what I learned attaining my MBA, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013. Those proven ideas ha

Would you like to make money using your podcast? Today, I am going to take you through an actual coaching session where we develop revenue ideas for a non-traditional podcast. HOW TO MAKE MONEY Most people think there are two ways to make money with your podcast. You could sell ads and sponsorships if you have a huge audience. Or, you need to be a coach or expert in order to sell your courses and services. If you can be a little creative with your brainstorming, you can find many unique ways to make money with any podcast. FLORIDA FOCUS Brandon Marsters is the co-host of Florida Focus: A College Football Podcast. Find it at FloridaFocusPodcast.com. Brandon and his podcast partner would like to make a little money with their show. Enough money to cover the costs of the show would even be good. The show is currently making just a few dollars a month from Patreon. When I say "a few", I mean about $12. Not quite enough to cover the expenses. The show is into its third season with almost 90 episodes published. The

Do you conduct interviews on your podcast? When you spend most of your show interviewing others, it will sometimes become difficult to find time to promote your goods or services and demonstrate your authority. Let me show you how to use interviews to build your authority. Your entire show doesn't need to focus on your guest just because you conduct interviews. Carve out a little time for yourself. EXPLODE YOUR AUDIENCE Before we dive into reconstructing your interview episodes, let me give you some free training. If you would like to learn how to grow your audience and leverage your podcast, join me for a free training. It is called "How To Explode Your Podcast Audience In 6 Weeks Or Less". It will be a live, hour-long training on Oct. 6 at 12 Noon CT. You can register for this free training at www.PodcastTalentCoach.com/growth. Do you want to grow your audience, increase your downloads and add subscribers to your podcast? Would you like to become a respected authority in your niche and leverage that authori

How can you keep you listeners returning week after week? We are going to talk about that along with marketing tips and podcast profits this week. We are answering your questions on this episode of Podcast Talent Coach. If you have a question, e-mail me at Coach@PodcastTalentCoach.com. I read all of those notes and answer as many as I can here on the show. MARKETING I’m looking for marketing tips on how to get the podcast noticed and ranked. - Dirk In order to get your podcast noticed, you need to get in front of new listeners. So many podcasters try to grow their podcast audience by posting on Facebook and sending e-mail to their list. The problem with this tactic is that all of these people already know you. They are already aware of your podcast. If you are active on Facebook in groups and are allowed to mention your show there, you could get in front of new listeners. Be careful with regard to the rules of the group. Many group owners don't want you to promote in their group. You will need to mention your

Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue. Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013. Those proven ideas have now been distilled into various ways you can easily use to attract your ideal clients using your content. Are you leveraging your podcast to its full potential to build your authority and grow your business? Let me show you THREE powerful ways to attract your ideal clients using a your content without spending hours upon hours learning and creating. By spending a few hours a week, you will be publishing great content on a consistent basis and attracting you

Word-of-mouth is one of the best ways to get your audience to grow. You can create word-of-mouth in many ways. It isn’t only one friend telling another. Word-of-mouth comes from hearing about something from any trusted source. WORD-OF-MOUTH People can hear about your podcast from a friend, a family member or a conversation between two … Continue reading From Overlooked to Overbooked with Shelley Roxanne – PTC 299 → The post From Overlooked to Overbooked with Shelley Roxanne – PTC 299 appeared first on ErikKJohnson.com.

Your podcast is such a powerful tool to not only build a business, but create a life of your dreams. If you have a message or something you can teach, you can create courses or programs to help people do what you do. With the right approach, you can do work you love the rest … Continue reading Work You Love With Dan Miller – PTC 298 → The post Work You Love With Dan Miller – PTC 298 appeared first on ErikKJohnson.com.

This week, Sadie did it. She was a member of my last Podcast Fast Blueprint program. She finally got into the right mindset, had a breakthrough and launched her podcast. The interesting thing about Sadie is that she has been in radio for about a decade. Yet her limiting beliefs were holding her back from … Continue reading Defeating Your Mindset Kryptonite – PTC297 → The post Defeating Your Mindset Kryptonite – PTC297 appeared first on ErikKJohnson.com.

How do you increase your podcast downloads? That is the magic question. It seems everyone is asking. It also seems everyone has the magic answer. Unfortunately, many podcasts are trying to increase downloads with a flawed plan. Today, I want to help you adjust your strategy in a way that will help you amplify your … Continue reading Increase Podcast Downloads With One Strategy Change – PTC 296 → The post Increase Podcast Downloads With One Strategy Change – PTC 296 appeared first on ErikKJohnson.com.

Webinar: https://awakecommunication.mykajabi.com/a/31490/rnQoqfQC With the pandemic, this year has been quite challenging. We set goals at the beginning of the year. By the middle of March, our mindset was completely derailed. Now that we are half way through the year, how are you overcoming your challenges to get back on track? MINDSET IS POWER Our mindset … Continue reading Overcoming Your Challenges With Mindset – PTC 295 → The post Overcoming Your Challenges With Mindset – PTC 295 appeared first on ErikKJohnson.com.

This week I am traveling. I got caught with only my laptop. Which got me thinking … what do you need to start a podcast? Follow these 6 easy steps and learn how to start a podcast. WHY NOW? I have been chatting with many coaches and online entrepreneurs over the past few months. So … Continue reading Revisit – How To Start A Podcast – PTC294 → The post Revisit – How To Start A Podcast – PTC294 appeared first on ErikKJohnson.com.

We are answering your questions on the show this week. If you have a question, e-mail me at Coach@PodcastTalentCoach.com. I read all of those notes and answer as many as I can here on the show. Today we will cover what goes in front of your show open, are seasons right for you and do … Continue reading When To Use Podcast Seasons – PTC291 → The post When To Use Podcast Seasons – PTC291 appeared first on ErikKJohnson.com.

Today we will cover handling stagnant audience growth, eliminating the dreaded “uh” and “um”, and the “must haves” of your show notes. We are answering your questions on the show this week. If you have a question, e-mail me at Coach@PodcastTalentCoach.com. I read all of those notes and answer as many as I can here … Continue reading What Must Be In Your Podcast Show Notes – PTC 290 → The post What Must Be In Your Podcast Show Notes – PTC 290 appeared first on ErikKJohnson.com.

Do you ever struggle coming up with podcast content ideas or run into a sort of writer’s block when you’re asking, “What am I going to podcast about today?” There are ideas all around you. It is simply a matter of knowing where to look and to turn ideas into topics. Struggling with content ideas … Continue reading Where To Find Podcast Content Ideas – PTC 289 → The post Where To Find Podcast Content Ideas – PTC 289 appeared first on ErikKJohnson.com.

As I talk to podcasters and spend time in podcasting Facebook groups, I often find questions regarding how to structure your podcast. The questions span the spectrum from open to close. How should the intro look? What needs to be included? Where should the interview happen? When do you make your call-to-action? There is good … Continue reading How To Structure A Podcast – PTC 288 → The post How To Structure A Podcast – PTC 288 appeared first on ErikKJohnson.com.