Podcast Talent Coach

Launching a podcast doesn't need to be difficult. Many gurus make you think it takes a lot of technical knowledge and magic powder. Today, I am going to show you how easy it can be to launch your podcast. Even if you have a podcast, you'll find some tips here today that will make it even easier for you to succeed. CHALLENGES Let's start with the challenges. There are 3 big challenges that coaches face as they try to build their podcast and audience. - They make it more complicated than it needs to be. - They don't have a roadmap - They don't know where to start Let's take these one at a time. KEEP IT SIMPLE Don't make it complicated. You don't need to be a tech guru to create a podcast. Start by recording your episode in audio software. Then, edit it. Editing a podcast is like editing a word document. Highlight and delete. If you need help here, go to www.PodcastTalentCoach.com/editing. Next, export the file as an .mp3. This is just like saving a document as a .pdf. Click "file" and "export". Some audio softw

Podcasters often think you need to be a business coach or teach people how to make money online in order to make money with your podcast. That isn't the case. To make money with your podcast, you simply need a passionate, thirsty audience. Then, you need to be willing to take some smart chances until you find what works. Today, I want to show you a podcast that is less than a year old and well on their way to generating income with their podcast. Grab a pen and paper. You'll definitely want to take notes. FREE TRAINING Before we jump into it. Let me give you a great resource to help you make money with your podcast. If you don't have a mentor who can take your hand and walk you every step of the way to grow your audience and make money with your podcast, please go to www.PodcastTalentCoach.com/growth and join us for a free training to see if we can help you get some clarity, build a plan and reach your goals. Come join us as I present "6 Ways To Use Your Content To Attract Your Ideal Clients". On this free tr

Is your podcast production eating your entire week? Do you feel like you finish publishing one episode only to start recording the next? On this episode, I want to help you streamline your process. There are five steps to producing a show each week. Those are plan, record, edit, publish and promote. Then, repeat. Today, I will show you how to save time in each of those areas to make you more efficient. GET HELP First, let me show you an option. You can always get someone to do all of the dirty work for you. How much time do you spend each week creating your podcast? If you could cut your podcast production time in half, how could you better spend the time you save? You could spend time finding clients. Use the time to serve your clients better. Spend time creating more digital products to sell. Double down on your promotion time to grow your show. Take the time you spend each week producing your show and cut it in half. Now, multiply that by four for the four weeks in the month. Dedicating those hours to reve

There is a big misconception that narrowing your niche limits your potential. The truth is actually the opposite. The more narrow you make your niche the more defined your expertise will become. CAN YOU HELP? Before we jump in, I would love your help. I am refining my Audience Explosion Blueprint program, but I need some input from you to improve it. Could you give me 20 minutes of your time to answer 8 questions? If you have been trying to grow your audience and make money with your show, it would help me a ton to know what you're struggling with. This will help me understand where to improve the program. You can grab a time on my calendar over the next two weeks at www.PodcastTalentCoach.com/input. I promise to respect your time. Just 8 questions the help me understand what you need. Let's talk about your niche. MEDICAL NICHE The best example of a niche is your doctor. When you have a general illness, you go see your general practitioner or family doctor. This is the physician that knows a little about ever

If you want to grow your audience, you need to find ways to reach new listeners. Promoting to your current listeners over and over again won't do much to bring in new listeners. Find ways to get in front of people who are unaware of your show and invite them to listen. On the show today, I am going to show you five ways you can find those new listeners over the next few days. You simply need to take action. Before we jump into the five ideas, I have a little housekeeping. PODCAST EDITING First, if you want to free up time in your week that you spend editing your show, I can give you some help. I offer editing services for your show. This includes everything from basic show editing to full production and show notes. Imagine what you could do to promote your show and grow your business if you had that time back every week. You can start with the basic package which will give you four shows a month. Or, you can check out the premium package with comes with one-on-one coaching, SEO-optimized show notes, images an

The introduction of your podcast is probably the most critical part of your show. A typical listener will give you between 90 seconds and a few minutes to entice them to stick around. Don't blow it. You can't catch up to a slow start. Today, we are going to break down six different podcast intros. I will show you which parts of the introduction are effective and which are not. When you create your podcast introduction, you need to put yourself in the shoes of your listener. What is in it for them? That is what they will be asking. How will they be better by the end of the episode? If you are going to use a clip from the episode at the beginning, you need to open a conversation loop. Tease the content to come by creating some intrigue. Make your listener want to stick around. If you can't do this, don't use a clip. The voiceover intro should tell your listener who you help, what you help them do and why. You do not need to structure it in those exact words. However, your intro should answer those questions. As

Where do you want to go in the next 12 months? If we are a year from today and we are looking back over the past year, what would need to happen for you to be happy with your results? This is where your goals begin. CREATE SPECIFIC GOALS Be specific as you set your goals. How many downloads would be a success? If you have a goal to make money with your podcast, how much? What is the timeframe? When you are specific with your goals, you are able to visualize that victory. What are you selling? Do the math. How much do you need to sell to reach your specific goal? As the old saying goes, when you don’t know where you are going, any road will get you there. Let’s not wander through the next year. Set specific goals. Then, take specific action to reach those goals. Let’s say you have a goal to lose weight. At the end of the year, your weight has gone from 234 pounds to 232 pounds, did you reach your goal? You lost two pounds. You lost weight. Is that a success? Possibly. But probably not quite what you were expec

If you want to create a successful podcast, you need a strong "why". If you don't have a powerful reason for creating your show, it will feel like work trying to record it each week. This week, I will show you my "why" and share my story. TRAINING Before we start, I have a few great resources for you this week. I am doing another free workshop for you. It is called "6 Ways To Make Money With Your Podcast". If you want to make money with your podcast, this will help you develop your strategy. In this workshop, we will develop ideas for your show. You will receive a workbook to give you a clear focus for your strategy. Do you want to leverage your audience and authority in your niche to monetize your show? Do you want to grow your audience to consistently produce your show and promote your content in just a few minutes a day? On this training, you will discover … How to transform your show into a successful podcast using your personality Why some podcasts don't make money and how to avoid these pitfalls H

Roger Killen and the Vancouver Business Network recently invited me to present to their group. I taught them how to attract clients with a podcast. Over the course of an hour, these entrepreneurs learned how to grow a podcast audience and attract their ideal clients with their content. I thought you might benefit from the content as well. This presentation was an hour long. Rather than doubling the length of my typical episode, I've divided it into two episodes. This is the is the second half of that presentation. You can hear part on in episode 320. TRAINING I have a few great resources for you this week. I am doing another free workshop for you. It is called "6 Ways To Make Money With Your Podcast". If you want to make money with your podcast, this will help you develop your strategy. This workshop will go deeper than the training I've given you on these two episodes. We will actually develop ideas for your show. You will receive a workbook to give you a clear focus for your strategy. Do you want to leverag

Roger Killen and the Vancouver Business Network recently invited me to present to their group. I taught them how to attract clients with a podcast. Over the course of an hour, these entrepreneurs learned how to grow a podcast audience and attract their ideal clients with their content. I thought you might benefit from the content as well. This presentation was an hour long. Rather than doubling the length of my typical episode, I've divided it into two episodes. COURSE CREATION SUMMIT I have a few great resources for you this week. When I built Audience Explosion Blueprint, I already had four paid participants before I even launched the course. To make it even better, they told me what I should put in the program to make it easy for them to give me money for it. How great is that!?!?! Would you like to learn how to fill up your classes with paying clients before you have even launched your program? Join the upcoming Course Creation Summit FOR FREE! Experts will share with you their secrets for how you can cre

Growing your audience begins with lead generation. These are people who share your interest in your niche. Where do you find those people who can become subscribers? Audience growth is a process. To increase your downloads, you need to generate more leads. Then, you need to convert those leads into subscribers just like a sales funnel. LINKS Links mentioned in this episode: Joe Sayles Jr. summit – www.FlipYourMarketingFlops.com Podcast production with Podcast Talent Coach – www.PodcastTalentCoach.com/editing Podcast hosting with Libsyn – www.Libsyn.com Podcast Profits Mentorship application – www.PodcastTalentCoach.com/mentor Ultimate Course Formula with Iman Aghay – www.PodcastTalentCoach.com/UCF Before we get into the process, let me tell you about a few opportunities for you and your podcast. PRODUCTION First, I have started offering podcast production. If you are spending too much time each week editing, posting and promoting your show, I can help. I have a team that can handle these tasks, so you can spe

In this interview, we discuss: The biggest benefit of networking How podcasters can use networking to grow their show The biggest challenges of networking How to network without the awkwardness Much more Connect with Basile Lemba here: Profitable Networking Blueprint BL NETWORKING (571) 263-4190 Basile@basilelemba.net HOW WE THINK OF NETWORKING When you think of networking, you probably imagine walking into a room filled with salespeople all trying to jam their business card into your hand and sell you something. Why else would you network? The purpose of networking is to grow your network. It is not to make a sale to one person. One year at New Media Expo, I bought a ticket to Cliff Ravenscraft’s networking event. I thought it would be a great way to introduce my show to a ton of other podcasters who could benefit from my information. Unfortunately, I didn’t know how to network properly. When I walked into the room of about 100 people, nobody noticed. I got a drink and few snacks from

As we move into a new year, you are probably setting some new goals. If you want to reach those goals over the next 12 months, you need to know your numbers. You can use your podcast to grow your business and make some money. In order to do that, you need to set specific goals with specific targets. That includes knowing exactly what you want to achieve. BE SPECIFIC Let's say you want to grow your downloads. That goal isn't specific enough. It is like losing weight. You will never lose weight unless you are specific about the amount of weight you want to lose. When you state that you want to lose 30 pounds by May 1st, you can measure your progress and determine if you reach your goal. When you say, "I want to lose weight", you can't tell if and when you've reached that goal. Over the next 12 months, how much would you like to grow your podcast downloads? Be specific. This past summer, I was able to double my monthly downloads by knowing my numbers. I set the goal and took specific action to hit those numbers.

Over the last few episodes, we've talked about defining your listener, finding your ideal clients and attracting them to you show. Are you now ready to leverage that attention to make money with your podcast by creating a product or service? This week, I am conducting a training called "How To Attract Your Ideal Clients and Make Money With Your Podcast". This will help you kick off the new year on the right foot. Do you want to leverage your audience and authority in your niche to monetize your show? Do you want to grow your audience to consistently produce and promote your content in just a few minutes a day? On this training, you will discover … How to create a successful podcast using your personality Why some podcasts don't make money and how to avoid these pitfalls How to attract your ideal clients with your podcast How to keep listeners coming back episode after episode to grow your audience And much more Get the registered at www.podcasttalentcoach.com/growth. Today, let's talk about 5 step

Your podcast serves a variety of purposes in the life of your listener. All podcasts need to entertain. But your podcast needs to specifically solve the struggles and problems of your ideal listener. If you have a true crime podcast or a comedy podcast, the problem of your listener is probably escapism. They simply want to get away from their everyday troubles for a bit. Help them do that. When it comes to making money with your podcast, you need to figure out how to create a product or service that helps solve those struggles and problems. On your podcast, tell your listeners what to do to solve their problems. Then, offer to teach them how with your products and services. I would love to invite you to a free training with me. It is a workshop designed to help you find your idea. It is "How To Attract Your Ideal Clients and Make Money With Your Podcast". This free training will happen on Thursday, December 31st to help you kick off the new year. Get all the details at www.PodcastTalentCoach.com/growth. I wou

If you are trying to make money with your podcast, this series of episodes will help you create your plan. Last week, we discussed defining your ideal target listener. Today, I want to help you find those listeners and potential clients. This started in episode 312 where we discussed your 2021 podcast roadmap. That is the foundation for these next few episodes. If you haven't listened to that show, I would suggest you start there. This series of episodes will help you create big things in the coming year if you take action and do the things I'm putting in front of you. I have created a workshop to find your money making idea. It is "6 ways to attract your ideal clients with a podcast". This free training will happen on December 30th. Register for free at www.PodcastTalentCoach.com/growth. Let's talk about 7 places to find your ideal clients. GROUPS Social media groups can be a great way to get in front of your ideal clients. However, you need to obey the rules. You cannot get into a group and become an instan

There are many reasons why you need to clearly define your target listener. Today, I want to show you six really important reasons you should be able to visualize that ideal target listener before you ever begin recording an episode. Last week we discussed your 2021 podcast roadmap. That is the foundation for these next few episodes. If you haven't listened to that show, I would suggest you start there. This series of episodes will help you create big things in the coming year if you take action and do the things I'm putting in front of you. To help you clearly define your ideal target listener, download my Listener Development worksheet. www.PodcastTalentCoach.com/listener. This tool will help you be able to visualize that single individual you are talking with on every episode. You content will be much more powerful and connect in a deeper way. FIND THEM By clearly defining your ideal target listener, you know where to find them. This is the first benefit. When you are trying to grow your audience, you need

When podcasters come to me for guidance, we start with a free strategy session to see if and how I can be of help. During this session, we develop a roadmap for the next 12 months. If it then makes sense to work together, we discuss what that could look like. Today, I want to help you create your 2021 roadmap. This roadmap will be a fill-in-the-blank roadmap, because you and I aren't sitting down to discuss your specific show and goals. You'll need to do a lot of the work on your own. YOUR STRATEGY SESSION If you have created at least 25 episodes and would like to apply for a free strategy session with me, visit www.PodcastTalentCoach.com/coaching. You can apply right there. If you are disappointed with all of the work you've been putting into your show but seeing very little ROI, and you would like 2021 to be different – the year you begin making money with your podcast – apply for your strategy session. We'll see what is possible. This could be your opportunity. I'll show you how you can get more reach and

Let's look back over the past 12 months. What are you working on that isn't quite yet launched? Don't wait for perfect. Ship it. Some of my greatest accomplishments happened when I was pushed along before I felt I was 100% ready. TRY IT It was August 1994. I was working at the big rock radio station in my hometown. The gig was only overnights. But, it was full-time and in the big city. That night, we were having our annual birthday bash for the station. This was a big concert to celebrate the 16th anniversary of the station. This particular concert featured REO Speedwagon, Starship and Cheap Trick. Three bands that were a bit past their prime, but still big staples on album rock radio. At this point, I had been in radio for about 6 years. I have been to plenty of concerts. However, this was our show. And it was at the 8,000-seat arena in town. Starship had just got off the stage. REO was the only band left to play. That's when the program director said, "Let's go. We're going to welcome the crowd and introduc

There are three legs to the podcast stool if you are trying to grow your audience. Those are programming, promotion and personality. Personality is critical to keep your listeners coming back episode after episode. Your personality is what makes you magnetic. In order to grow your podcast, you need to retain the current listeners you already have. It will do you no good simply bringing in new listeners if your current listeners are leaving. Your show won't grow. Building a relationship with your audience will keep them coming back. You build that relationship through the stories that you tell and through your personality. This is how your listeners get to know, like and trust you. CO-HOSTS Dave Jackson and I do the Podcast Review Show together. Each episode we invite a podcaster on the show for a critique of the entire business from content to website to revenue opportunities. If you would like to be featured on the show, visit PodcastReviewShow.com. Being part of a two-person show highlights the importance o