Real Estate Agents: The Mail-right Show

#372 - Mail-Right Show: YouTube Strategies for REALTORS in 2023 YouTube Strategies For Realtors in 2023 Why is it so important for you to get more views on YouTube? Because YouTube is more of a search engine than a social media… That means that when someone searches for your type of content, they’re likely ready and willing to do business!     --------------------------------------   The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com   --------------------------------------

#371 - Mail-Right Show: Instagram Reels Ideas for Real Estate Agents With Special Guest Nick Niehaus Instagram Reels Ideas for Real Estate Agents Head Trainer + Co-Founder | Business Video School | We teach real estate agents how to use video in their businesses. When it comes to real estate, Instagram is one of the best platforms to post photos and videos. It’s also a great way to show off your work, meet new clients, and create opportunities for yourself. In the past, we've shown you how to promote your Instagram real estate page with some Instagram marketing tips for real estate businesses. Nick Niehaus Head Trainer + Co-Founder | Business Video School | We teach real estate agents how to use video in their businesses. https://www.bizvideoschool.com/ https://www.linkedin.com/in/nick-niehaus/   --------------------------------------   The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/

Effectively Using Google Local Guides for Real Estate Agents What are Google Local Guides? Well, anyone with or without a Google account can sign up, become a local guide, help visitors navigate your local neighborhood and experience well-hidden secrets that only a resident would know. But is there a hidden danger to businesses? This is a great opportunity for real estate agents to become what we call the "local digital mayor " of your city, town, and region. --------------------------------------   The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com   --------------------------------------  

The Best Virtual Staging Software & Tips (DIY & Pro) If you haven’t shopped for virtual staging software lately, you might be in for a bit of a shock. Many apps that used to offer Realtors an easy-to-use DIY virtual staging platform now just sell done-for-you professional virtual staging—usually with a higher price tag. While that’s great for teams and brokerages with big budgets, many agents still want to get their hands dirty and DIY their virtual staging.    DIY virtual staging:  You take photos or videos and then use your phone or tablet to edit them yourself. You can drop in 3D furniture or use filters to remove items, boost color and contrast, or even change the time of day. DIY virtual staging puts the power in your hands to stage the properties, but it means you need to learn the software yourself. Professional staging:  You take photos or videos and then upload them to the company’s platform. You tell them what you want to be done with it, and

  Best Real Estate Lead Marketing Tools For 2023 #1 - PostcardMania https://www.postcardmania.com/ #2 - Promo https://promo.com/ A - produce marketing video advert quickly and painlessly B - 3,000 Templates C - $25 per month paid yearly 36 Premium Clips per year #3 - Canva https://www.canva.com/ A - Great free account B - thousands of great templates C - Only $119 per year #4 - Jasper https://www.jasper.ai/ A - Helps you produce great copy for your website , Facebook adverts plus a lot more B- Easy to use interface C - $40 per month   #5 - Tailwind https://www.tailwindapp.com/ A - posts automatically to Pinterest and Instagram account and Facebook page B - Ghostwriter AI writing service C - Starting at $12.99 per month paid yearly   #6 - SurferSEO https://surferseo.com/ Price $49 per month --------------------------------------   The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mai

#367- Mail-Right Show: Redefining Digital Lead Generation Goals in 2023.   Redefining digital lead generation goals in 2023 --------------------------------------   The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com   --------------------------------------

#366 Mail-Right Show: With Special Guest Aaron Weiche, CEO & Cofounder of Leadferno How to Close More Leads with Text Messaging Real estate agents, did you know that communication is evolving fast and over 89% of consumers want to 2-way message with your business? Now you can leverage a business text messaging app that combines SMS and multiple messaging services. You can even enable your existing business phone number to send and receive text messages. Aaron Weiche (WHY-KEY) is the co-founder and CEO of Leadferno, a text messaging platform for businesses to close more leads faster. Aaron is an entrepreneur, founding and leading multiple software companies and digital marketing agencies over the past 20 years.Prior to Leadferno, he was CEO of GatherUp, growing it to serving over 25,000 businesses and appearing in the INC 5000. Aaron lead GatherUp to an acquisition in 2019. Aaron speaks internationally on digital marketing, customer experience, conversion, and messaging. https://leadferno.com/   -----

What Are The Leadership Skills Needed In a Difficult Market? Scott Agnew has dedicated his life to helping leaders discover their greatest potential inside themselves. His passion is leveraging personal leadership dynamics to make a positive impact on the people around him. The owner of multiple businesses, including several Keller Williams real estate market centers, Scott consistently ranks in the top 1⁄4 of 1% of profit share earners in Keller Williams Realty International. Scott is a founding member of MAPS Coaching and was a key advisor in the deployment of the Recruit Select Training Learning Mastery into the KW system. And the author of Long-Term Leader: The Hidden Secrets of the Power of Soft Skills to Go From CEO To Successful Business Owner. https://www.longtermleader.com/free-gift https://www.linkedin.com/in/scott-agnew-1733a32/ https://www.kw.com/   --------------------------------------   The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.

#364 Mail-Right Show: Real Estate Landing Pages That Actually Convert Wishing your website could do a better job capturing leads? The perfect real estate landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. But what kinds of page elements, content offerings, and designs encourage visitors to offer up their contact information? Start the show with general discussion points connected to the global key things that make great landing pages. #1 - Home Valuation Landing Page Home valuation landing pages give property owners an estimate of their home’s value for free. To be fair, a small cost is involved: Site visitors must share their contact information. These leads are especially valuable because now you know these site visitors are at least considering selling their homes. #2 - Property Search Landing Page Prospective buyers use property search landing pages, help leads look for available properties, and set up custom alerts. The co

#363 Mail-Right Show: With Special Guest Ryan Smith of LaunchYourFarm.com Geographic Farming & Digital Marketing Advice For Real Estate Agents in 2023   Farming is the future! That is the mantra that Ryan Smith full-heartedly lives by. Ryan is on a mission to share his new project, “Launch Your Farm,” with the real estate world and to ignite the same excitement in other agents. Ryan became passionate about geographic farming after relocating several times over his 14-year real estate career, forcing him to rebuild his business multiple times. Having tried almost every strategy in the book, he quickly realized that combining your strategies and tactics in a hyper-local fashion was the best way to build momentum and success in real estate. That was when he became a real farming fanatic. After coaching, training, and interviewing some of the top agents across North America, Ryan realized his true passion was helping other agents reach their full potential by helping them develop systems and

#362 Mail-Right Show: What Are The Most Important Marketing Channels For Real Estate Agents in 2023   #1 - Local Discovery "Google Business Profile." #2 - Social Media Video: Instagram reels and YouTube shorts and TikTok #3 - Email Marketing #4 - Check out NextDoor for real estate leads - https://business.nextdoor.com/en-us/small-business/industry/real-estate #5 - Make a "niche" Facebook group page #6 - Podcasting Talk to influencers in your area #7 - Put a chatbot on your real estate website #8 - Use virtual staging software #9 - Get something published in your most popular local magazines. #10 - Rethink your brand --------------------------------------   The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------

10 Reasons Why Most Agents FAIL in Real Estate Industry Imagine if a deadly disease hit the earth, causing a mortality rate even remotely near the failure rate of real estate agents — people would live in complete, utter panic. The failure rate in real estate is high — extremely high. Many people who were in your real estate class are unlikely to be in the business five years from now. While that sounds alarming, it’s your livelihood at stake, so you better pay attention. Why do so many agents fail and quit the business? 1: - interested vs.committed words are cheap actions are harder. 2: - No strategy when it comes to lead generation. 3: - Fear of mistakes and the desire to look good. 4: - No (or wrong) role model. 5: - Monday-Friday, 9-6 mentality. 6: - No real belief in oneself or abilities. 7: - No metrics If you can't measure results, it really doesn't exist. 8: - Poor schedule, weak routines (we are creatures of habits) are your habits really helping you? 9: - Lack of financial manageme

Agent Image Vs Agent Fire Real Estate Agent Website Review 2022 Agent Image is a real estate website provider. They are known for beautiful custom designs. They build their websites on WordPress and do allow the agent to "own" the website. I worked as an independent contractor fulfilling senior sales and marketing responsibilities 2007-2010. https://www.agentimage.com https://agentfire.com https://agentfire.com/trio/   The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------

#359 Mail-Right Show: Real Show; How to Get Real Estate Listings in 2022 With Video Marketing   How to Get Real Estate Listings in 2022 With Video Marketing Generally speaking, videos attract 300% more traffic than any other type of content. Specifically, real estate websites, including a video marketing strategy, get over 400% more queries about their properties than real estate websites without videos. So when it comes to deciding whether or not realtors should use marketing videos, the answer is yes! Video marketing is one of the best online tools realtors can use to boost their businesses. Key Points #1 - Who is the Audience? #2 - Have You Worked Out Your Equipment and Setup plus Editing? a- Your phone b - Sound c - Lighting d - Editing #3 - Do You Have a Video Plan? #4 - Do You Have a Measurable Outcome, i.e., an end result? #5 - Have You Worked Out Your Video Topic Ideas? a - Showing your local neighborhood knowledge videos b - Clear examples of situations in your professional knowledge has helped

The BEST Real Estate Agent Websites Have These Features There are features every real estate agent needs on their website. We dive into each feature and provide clear examples of what a winning agent website looks like.   #1 - IDX-Search Capability #2 - Buyer and Seller Lead Landing Pages #3 - Neighborhood or Region Guides #4 - School Ratings and other key service info #5 - Original Blog Content #6 - Varied Contact And Lead Capture Options #7 - Reviews and Testimonials --------------------------------------   https://www.youtube.com/watch?v=_8bpWlEWtP8 https://www.youtube.com/watch?v=y55ucTXywOk https://www.agentimage.com/blog/the-14-key-features-of-the-best-lead-generating-real-estate-websites/++   https://www.youtube.com/watch?v=_8bpWlEWtP8 https://www.youtube.com/watch?v=y55ucTXywOk https://www.agentimage.com/blog/the-14-key-features-of-the-best-lead-generating-real-estate-websites/ -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman h

#357 Mail-Right Show: Real Estate Marketing Segments Short Sales, Property Management, and Mid Market Luxury Real Estate Marketing Segments -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------

Great Advice on Personal Branding for Real Estate Agents 2022 What is the difference between a brand and a brand identity? Are brands just reserved for big companies, or do individuals and small companies also have a brand? https://www.crowdspring.com -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com

5 of The Best Real Estate Lead Generation Companies in 2022 #1 - BoldLeads https://boldleads.com/ Price $499 per month with a min FB spend of between $250 and 500 + #2 - Real Geeks https://www.realgeeks.com/ SET UP $250 + 12 month contract Price: $249 website only then from $500 to $2,000 + Google Adwords (PPC) campaign spend #3 - Ylopo https://www.ylopo.com/ SET UP $1000 – $1500 Price: $295 + FB budget of $495 to $1,000 + per month   #4 - Sierra Interactive https://www.sierrainteractive.com/ Price: $399 to $500 + per month   #5 - kvCORE Cloud CRM SET UP $1000 or special offer $250 - 12 month contract   https://i.insiderealestate.com/ Price: $499 to $1, 800 per month + Google Adwords (PPC) campaign spend     -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM

What Are The Best Real Estate Lead Generation Companies in 2022 There is no such thing as BEST. Even if one of these lead generation companies consistently delivered MUCH stronger results than another (which they don’t), you need to consider your marketing fundamentals. Do you understand automated lead nurturing systems How big of a budget have you set aside for layered marketing efforts like automated texting and ISAs? How good are you at tracking marketing results, both long and short term, from within high-volume lead generation environments   -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com https://inboundrem.com/real-estate-lead-generation-companies-ranked/ https://inboundrem.com/ylopo-review-with-pricing/ https://inboundrem.com/kvcore-kunversion-pr

#353 Mail-Right Show: Pro’s and Cons Of Using Zurple Pro’s and Cons Of Using Zurple: A Real Estate Search Platform End-User Review Zurple is a Real Estate lead generation service that I am currently using. I am NOT a realtor, I’m a digital marketer, and the pro| con list I am going to share is based on my PERSONAL experience running the platform for a real estate brokerage. This post is specifically for real estate professionals looking for detailed information from someone USING the platform. Fits Small Business will give you information on pricing, comparable features to other real estate search platforms and important operation notes. I’m writing this post after I recommended a client sign up for Zurple and I agreed to run the platform for them. After using Zurple, I felt there was a lot of information missing from the FSB blog post and certainly from Zurples own website. https://zurple.com/ https://inboundrem.com/pros-cons-zurple/     -------------------------------------