Success Through Referrals with Tim Roberts

I developed the acronym PAID around these four key principles because that is what everyone is looking for from their networking efforts - to get PAID! I do not believe that money is the dictator of success, but it is the key element to what ever your vision of success is. In order to achieve all the things you dream of doing you will need money, and you will need to get PAID for your efforts. However in order to ever be PAID enough to allow you do those things you desire you must follow these principles: P - PASSION A - ACCOUNTABILITY I - IMPROVEMENT D - DETAILS

In this week's show I speak with Frank DeRaffele, co-author of Business Networking and Sex, to learn the male perspective of business networking. He incorporated his first business at the age of 18 while attending college at Syracuse University and an has been an entrepreneur ever since. He calls himself "unemployabl" and has started, grown and sold several companies. Frank has learned the right things to do in business through his experience of doing many things wrong. His ability to understand his mistakes, learn from them and implement his corrections has been a key to his success. This, along with his inspirational communication style, is what allowed him to found his Consulting and Training firm and become one of the most sought after speakers in the USA, Europe and Asia.

In this week's episode I speak with Dr. Ivan Misner, the Founder of the World's largest networking organization BNI. We discuss why so few people ever really see the quanity, and quality, of referrals they say they desire. Called the "Father of Modern Networking" by CNN and the "Networking Guru" by Entrepreneur magazine, Dr. Misner is considered to be one of the world's leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, the BBC and The Today Show on NBC.

Hazel has played many roles in her life, from the Traditional role of mom and wife to the less traditional role of Insurance Agency Owner and Franchise Owner. Today Hazel is a prominent keynote speaker, successful business owner, author and coach. In 1991 after her husbands near fatal accident Hazel found herself pushed from stay at home mom where she enjoyed chairing PTA Committee's, Girl Scout Leader, and Taxi Service for her children, to suddenly finding herself in the position of needing to run a business in an industry she knew nothing about. She is a five time published author and her newest book, Business Networking and Sex, not what you think has hit 12 number one best selling list. She travels the globe as a highly sought after keynote speaker, consultant and has spoken to organizations like, The NFL, The National Association of Credit Managers, Integrated Woman's Leadership Conferences, International BNI Conferences, and many more.

In January of 2008 our business world changed. This is the time most experts will tell you the Great Recession began. While each day you may hear a different news story of whether or not we are still in the recession it is important to realize that something else changed that day, and that is our cusomters. Our cusomters, and potential customers have changed and they have changed forever. Most people believe that their customers have changed for the negative. They believe their customers are cheaper, or tighter with their money, and that is not really the case. The way they changed can lead to that perception but they really are not cheaper. So how have they changed? Your cusomters, your target markets, are now more VALUE driven then ever before. They want more value for the money they will spend. If they don't know anything about you, or how you are different from your competitors, then the only point of value to them may be price. This is where the "cheaper" description may be coming from. So the question i

Eddie Esposito is a vice president and partner of The Referral Institute, an international marketing, training, and consulting organization specializing in creating a steady stream of referrals for businesses that rely on them. He is an international speaker and trainer. He frequently travels around the world to work with business owners to develop their successful marketing plans. Eddie has been a professional business coach since 2001. His strongest challenges and victories came in the aftermath of Hurricane Katrina where he helped his clients and friends overcome amazing adversities and redevelop their businesses and their lives. All of them survived and went on to prosper.

Just because everyone knows they need to network for more referrals does not mean everyone knows how to network for referrals.   This paradox has led far too many business owners and sales professionals to be misled in how word-of-mouth marketing actually works.

For the past decade I have been training and coaching small business owners and sales professional how to grow their business through high quality referrals. In fact over this time I have helped my clients generate over $300 million dollars in take home revenue through referrals. If you are in business anywhere in the world, in any industry, you understand the value of referrals. They make our business more efficient, more effective, and most importantly they make our business more enjoyable. The trouble is is there are very few people properly teaching and supporting entrepreneurs like yourself how to actually generate these desired referrals. Until today.