Synopsis
Lawyer Lee Rosen speaks to aspiring entrepreneurial and tenured law professionals on law practice management, marketing, technology and finance, increasing your revenues and helping you implement time saving changes
Episodes
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Which Is Worse? The Coverup, or The Crime?
18/02/2021 Duration: 14minMistakes we make in our practices can be pretty darn big. Not, "I left the clamp in the chest cavity of the dead guy" big but pretty big. Our mistakes usually cost somebody a big bucket of money. We'd love to fix them. We desperately wish the problem would go away. We'd do anything to solve the problem. If only we could fix it right now so the client would never know... Join the Friday File to get actionable advice about management, finance, marketing, and tech for your practice. It's how successful lawyers build law firms.
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7 Small Steps To A 5-Star Review
04/02/2021 Duration: 13minIt's often not the amazing work that gets the review - it's something else. It's something small and personal. It's something that binds us to the client as one person to another. It's the little things.
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Rooting out client discontent like a virus
28/01/2021 Duration: 12minClient dissatisfaction is much like a virus. It spreads. It infects everyone in close proximity. Your clients know people like themselves, which means they know potential clients, or maybe even other current clients. They talk to each other, then they go online to talk some more. They vent, they complain, and it lessens the chance of future referrals.
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76 Strikingly Effective Ways to Get More Clients
21/01/2021 Duration: 24minWhen business gets slow, it's easy to sink into that lethargic, stuck in place, tired feeling. There's a solution to that problem and it's going to take you making a commitment to yourself to do something. It takes action. Do one thing, the next thing, and another thing, and you're off and running. But, it's scary. Putting our heads in the sand feels warm, snug, safe, secure and comfortable. Fear is paralyzing. We avoid action when we feel fear. It's tempting to go back to bed.
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How Slow Decision Making Can Ruin Your Law Firm
07/01/2021 Duration: 09minToo many of us spend too much time studying the problem and procrastinating when it comes to implementing solutions. When the default approach is to simply add the problem to the task list for later consideration then your life and your business are mired in the muck.
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Workations and Digital Nomad Lawyers During Covid
19/11/2020 Duration: 17minWorking remotely has become the norm over the last several months. But what about working really remotely - foreign country remotely? I've been doing it for years, and COVID has changed the landscape in terms of both the practicality and ethics of moving from place to place. Is working remotely (not just from home) still a viable option?
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The Most Crucial Holiday Party Ever
12/11/2020 Duration: 07minBack in the day, like six months ago, holiday events were a dime a dozen. You couldn't stand out from the crowd if you tried. Holiday parties were all pretty much the same. Not anymore.
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What Happens When the Law Firm Flywheel Starts to Wobble
05/11/2020 Duration: 08minEvery firm needs a system for updating their systems. In a perfect world, system updating will happen spontaneously. The team is using the systems documentation to get the work done so they notice when things need adjusting due to a change. They pull up the documentation and update the text, or audio, or video. Just like that - things are back in working order.
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When You Grow, Everything Breaks
29/10/2020 Duration: 07minIt's entirely reasonable that a business built for one person breaks when it gets to three. It's even more reasonable that a business built for three people breaks when it gets to ten. It's obvious that it's going to happen once someone points it out. It's just tough to see it when it's your life and you're just trying to survive the day.
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How You Can Get Noticed in the World
22/10/2020 Duration: 09minMaybe there was a time when hanging an "Attorney at Law" sign above your courthouse-adjacent office door worked to get clients. But, if there was such a time and place I missed it. I started practicing law a long time ago and even then we were beyond the hanging out a shingle days of yore. You need to take action if you want people to start looking for you, and no matter what you do to create awareness, it'll be more effective if you target your efforts at a small group of people. That's true because it takes a while for people to notice and remember you. They need more than one interaction. You're going to have to hammer your existence home by repeatedly interacting with the same group of humans.
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Standing Out From the Crowd
15/10/2020 Duration: 11minIf you're saying things in your marketing that another firm could say, you might as well not bother. Those things are invisible. Your pages filled with "excellent, experienced, and affordable" are blank to the reader. You might as well leave in the "lorem ipsum" text and stock photos that came with the theme. In fact, you might as well just leave in the fake address and "Business name here" in the title bar. There's no there there. They say nothing. They are erased in the minds of prospective clients.
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Are You Going To Be Locked Out of Your Own Data?
08/10/2020 Duration: 18minMaybe I'm just paranoid because I travel constantly. I worry about our technology and data getting lost or stolen. I've spent considerable time thinking through what would happen if we left our things in a taxi or circumstances resulted in our losing our devices.
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The First Time is the Most Important Time
01/10/2020 Duration: 08minIf a customer vomits in your restaurant, you'd better clean it up as fast as physically possible. There's zero chance you're selling another sushi platter until the sight, sound, and smell of the vomit are gone.
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Should You Pay Super Lawyers?
24/09/2020 Duration: 10minThese publications aren't a scam. I don't think they lie to us or cheat us - they just prey on our egos. They're transparent about what they're doing, how they're doing it, and who they're doing it too. Super Lawyers is part of Thomson Reuters so I'm sure they've got great lawyers keeping them out scam territory and firmly in the poking lawyer egos into pulling out credit card territory. They take your money and they massage your ego. I like a good ego massage. It's like flying business class. The flight attendant knows my name, offers me slippers, and gives me hot nuts. What's not to like?
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Your Solution to Law Partner Analysis Paralysis
17/09/2020 Duration: 09minThere are plenty of things partners can do together. They can each contribute to the hiring process providing candidate insight and observations. Some partners are better at supervising the accounting. Some are great with technology. Everyone should contribute, but the decision-maker should decide. Contributing is different than deciding.
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Podcast: 7 Steps for Building a Wildly Successful Law Practice Fast
10/09/2020 Duration: 10minThe law practice of your dreams is a realistic option. Look around and you'll see that some already have it. It's your turn if you'll step up and take it. There's room for more than one law firm just like the one you want to build. There's no reason it can't happen fast - if you take action, set the right pace, and contribute a sufficient amount of energy.
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Will You Be Locked Out of Your Own Data?
04/09/2020 Duration: 18minIn the United States, over the past 100 years, there have been seventeen periods defined as recessions. Unfortunately, a recession is the U.S. often impacts the rest of the world — sorry. Typically a recession is “technically” over fairly quickly. But the effects linger — sometimes for years. Large firms lay off associates who end up competing with smaller firms. Medium-sized firms reduce prices and impact smaller firms who lose business. Clients reduce legal spend and take a long time to ramp back up. It gets ugly quickly and it stays ugly for longer than hoped. Listen in Browser | Download MP3 | Subscribe in iTunes Imagine the impact of losing your laptop and your phone in a tsunami. Both of them gone, in one horrible moment. Seriously, imagine it: that's where we're going today. Things are going to get destructive and wet. Most of us now keep our information--client files, notes, data, financial information, and the rest--in the cloud. Generally, it's safe there. Sure there's the occasional Russian hacker,
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Podcast: 7 Marketing Tactics Every Law Firm Must Use
03/09/2020 Duration: 09minThe temptation is to do all the marketing. There are so many options that we risk doing things pushed sales reps and skipping the essentials. Cover the essentials first. Today lets talk about the bare minimum. These are the things every firm should do. Use these to stand out from the crowd. Differentiate yourself. Be unique. Be a little weird. Tell your story and, more importantly, demonstrate understanding and empathy for your prospective client with the words you use with each of these tactics. Getting known requires standing out from the crowd. Being liked requires being human with normal flaws, struggles, and shortcomings. Being trusted requires listening like it matters. Your marketing gives you a chance to connect with the right people, offer the right kind of help, and build the law firm you've always wanted to build. Make sure you've got these essentials covered. Convertkit is one of the tools I've used to make millions of dollars. I used it in the law firm, and I've used it to build Rosen Institute.