Retailer Secrets

My guest for this episode is Chris Deferio. Chris is a Cafe Quality Specialist who has dedicated 20 years of his life to working in and studying specialty coffee retail. Chris is also the creator and host of the industry leading podcast, Keys to the Shop. Over 200 episodes designed to give listeners insights, inspiration, and tools to grow as specialty coffee professionals. Having been able to spend time at there ground floor of many small growing cafes, as well as training and counseling many larger established brands, Chris has developed an unique approach to his consulting and training that is grounded in creativity, emotional intelligence, and operational know how. Today, Chris shares with us the biggest pitfalls to avoid when running a coffee retail business.

Nicole Reyhle, co-founder and publisher of Retail Minded, as well as co-founder of the Independent Retailer Conference, comes in to chat about digital touch points!! Her focus on independent retail and small business makes the conversation grounded and full of actionable advices, although she also is a frequent guest and contributor to large media outlets like The Today Show, Forbes, and more... 

Today on Retailer Secrets, Bob Negen with Whizbang Retail Training shares with you the pitfalls to avoid and the shortcuts to running a successful store he's seen over and over again while coaching thousands of retailers to get from shop keepers to retail professionals. If you are a store owner or manager and want to make more money and spend less time (and keep your sanity) doing it, then this is the episode you need!! Click play to listen now! (Oh, and if you'd like to know our quick inventory counts that help our store owners save thousands of dollars in inventory every single year, and how to set it up to practically run without you... SAVE YOUR SPOT NOW for our FREE Webinar training: https://inventoryhacks.com)

Pierre’s guest today is retail sales expert Bob Phibbs, the retail doctor who shares critical information with you about having sales training in place to get more business, connect with your customers in your store and create an attractive culture. If you want to know the main patterns of failures Bob Phibbs sees in retail stores, what others do to fast track their journey to profitability, or just get simple and easy implementable tricks to better your sales tomorrow then tune in now! Download this episode now to get started!

I used to think Sales was a bad word, that people in sales positions were greedy and didn't have a soul. Ha! I went on to learn the art of selling and it was a long journey. From understanding the customer, to the sales process, handling objections, closing, follow-ups... I never realized how simple Sales actually was. You don't need to know all of this to be great at sales, especially in retail... If you want to 10X your sales and culture in your store, here is how you will today if you share those 3 things with your staff...

Training as played a big part in my early career (and still does). When looking at retail stores, training is not only about skillset your staff has to put in practice to make more sales or get better customer satisfaction. It is all about creating an environment that people feel comfortable in, an environment that will get your customers want to come back. The 3 steps I share in this episode are exactly what I went through during my first training in sales without realizing it, and is what the biggest brands like Starbucks (King of training and creating culture let's be honest) use to train both their partners and their partner's baristas... You're only 3 steps away from modelling what the greats do. 

I wanted to have a very local, one store story on the podcast for quite some time but I wan't expecting Coulton Woods to be on for THAT one... He has started in his college years to repair cellphones, which took him to partner up and open a repair shop where he quickly leveraged without realizing it at the time, some of the most powerful marketing principles known today... He is since then continued his entrepreneurial journey outside of retail, work today with some of the most brilliant marketers of our generation, with the obsession to understand and help entrepreneurs get passed their own limiting beliefs. What you're going to hear in this episode is kind of the behind the scene of how he applied true marketing principles in his retail business, to become the monopoly of cellphone repair in town. He is a "Behind the scene" game changer, and a fantastic human being, so today on Retailer Secrets, a special interview with Coulton Woods. More info about Coulton here: https://podcasts.apple.com/us/podcast/learn

I remember being in university and learning about gathering data through focus groups and surveys... I thought it was the most boring topic ever, I guess that was because I didn't get the next part that it could bring. It's by working with store owners and managers doing the work but not seeing the results that I realized the missing pieces...

Do you also receive those emails from your accountant? For a long time I thought inventory management was reserved for the big guys, the department stores with big budget and experts... That was before I realized many store and shop owners and managers made it work by eliminating the points of failures...

I started retail with the obsession to figure out how the game is really played. What I didn't realize was that the most common knowledge in the industry is the most misunderstood...

I joined this new opportunity out of absolute determination to become a successful entrepreneurs after many failures. That was before realizing not only I didn't know anything about retail, but most actually don't either...