People-centric Business

Hopefully, your company has defined its core values. But what does it actually take to live and operate by those values? How can you make sure that they’re meaningful to your employees as well as to you? Making this happen will mean all the difference. Brad Herrmann is the founder and president of Call-Em-All, an automated calling and group texting company that provides solutions to over 15,000 clients ranging from small and medium-sized businesses, to large corporations, membership organizations, community groups, and individuals. With accolades from Inc., Forbes, and more, Call-Em-All is regarded as one of the best places to work in the country. This is in no small part due to Brad’s passion for value-driven leadership and healthy work-life integration. In this interview, I ask Brad what he’s done to create such an amazing work culture at his company. Much of this, Brad admits, comes from being open to the influence of other great companies that have already created a wonderful culture of their own. He also

Stick with me here, because I’m about to say something a little different: meditating and doing nothing will help you become a more effective leader for your company. I’m sure with your overflowing calendar this may seem frivolous or even useless, but as my guest, today is going to explain, it will change your company for the better. For Rob Dube, it all started in high school when he took on his first side-hustle selling Blow Pops to classmates. Since then, Rob has honed his leadership skills to become the president and co-founder of imageOne, one of Forbes’ best small companies in 2017. He is also the author of Do Nothing, and contributor to such prestigious publications as Forbes, Thrive Global, and Octane Magazine. Rob is here to talk about his company and how he has helped to build a strong culture of valuing employees so that they can best serve their customers. He recounts the story of his company’s evolution and his realization that a bigger company is not always better. Throughout all this, Rob disco

Sometimes, despite dysfunction, a business can still be functional. But what if you could slice away all the parts that are slowing you down and getting in the way so that your company can really take off? As you’re about to hear, your company’s core values are a key component of this. As the founder of TruePoint Advisors, Preston True helps entrepreneurs and businesses align their values and implement EOS so they can build the best and most efficient team possible. Preston knows first-hand the value of having the right people and the right focus for a business. After joining his family’s printing business, Preston saw the consequences of not having the right systems in place. So he decided to shake things up and get things in line. That’s when he decided to help other businesses do the same thing by starting TruePoint. In this interview, we’re asking the important questions about where you want to take your business. It involves having foresight and vision, but it also relies on having a solid and functionin

If we want the culture around us to change, we need to start by taking a good hard look at ourselves. We can’t expect others to look inward and make changes to improve the culture at work or at home if we aren’t doing it too. Figuring out where and how to make personal growth is a scary thing, but we all have the potential for it and the benefits are countless. Dr. Ann Vertel is so many things it’s hard to know where to start. She’s a psychologist, she repels out of helicopters and had been an officer in the Navy for 20 years specializing in executive leadership training and military protocol. With her expert understanding when it comes to personal growth and successful mindsets, she is now helping entrepreneurs and professionals fine-tune their personal vision and find pathways to success that are all their own. Ann shares some of what’s given her a unique perspective on leadership in this interview. After a career in the military, she knows a thing or two about this topic, but it’s different from what many

Confession time: It took me almost 10 years of running my business and managing my employees to finally become comfortable with the word “boss”. I just didn’t want to be that guy, I wanted to be a part of the team. And I know I’m not the only one. The thing I realized, however, is that for my team to succeed and achieve its potential, it needs me to be the boss and to own that role. That was a pivotal moment in my business career that I look back on, but I know I still have a long way to go in improving myself in that regard. René Boer is the co-author with Geno Wickman of How To Be A Great Boss and he joins us on the podcast today to share some of the insights he’s gained in a 30-year business career working with brands like Pizza Hut, Arby’s and Jamba Juice. As an EOS implementer René has worked with hundreds of leaders and managers, helping to align them around a shared vision and gain traction while improving team health. Are you “The Boss” in your organization? How do you feel about your role, is there r

There’s often a lot of toxicity in the typical corporate workspace. But how can employers change that and really support their employees and make them feel valued? My guest today has seen it all and has some great insight that all of us can benefit from. Kim Bao has a truly amazing and inspiring story. While she eschews titles, she’s a college drop-out, former corporate executive, trauma survivor, vegan blogger, podcast host, and single mother of two. Kim has a strong desire to change the world for the better and it is clear that she approaches everything she does with that in mind. This episode is all about not being defined by your title. Kim has done so much with her life that could never be encapsulated by a mere title anyway. We chat about her story of entering the corporate world and applying her own people-centered approach to sales. Kim has seen first-hand what happens when a corporation does not treat its people well and she talks about what they should do differently. We continue the conversation to

Many business owners might feel that they have to choose between profitability and creating a caring and supportive workplace. This couldn’t be further from the truth. In fact, there are many wonderful ways that a great work-culture will actually drive profits up. Few people understand this better than my guest today. Paul Spiegelman is the co-founder of Small Giants Community, a peer group of purpose-driven business leaders. He is also a New York Times best-selling author and has been honored with the Ernst & Young Entrepreneur of the Year Award. Paul is a prolific speaker and author on the topic of leadership, employee engagement, entrepreneurship, culture, and leading a purpose-driven life. This episode is all about how a people-centered focus leads to greater profits and success. Paul shares why he has found a supportive and enjoyable workplace to be the recipe for a thriving business. He explains the connection between implementing seemingly small efforts to create a great workplace and the company’s

The best brands are the ones that humanize themselves and connect to their audience to tell them a meaningful message. If we can resonate with people’s stories and struggles then we won’t only connect, but also grow ourselves. Few people understand this better than Ray Edwards. As a communications strategist, copywriter, and author of How to Write Copy That Sells, Ray knows a thing or two about how to connect with an audience. He doesn’t write as much as he used to. Now Ray mostly helps others learn to write great copy. Ray is a good friend of mine and has been a huge inspiration to me and my business throughout the years. In this episode, we sit down over coffee as Ray tells his story of how he got into copywriting in the first place. At his company, Ray has some great policies aimed at respecting and supporting his employees. Ray also talks about his diagnosis with Parkinson's and the path it took him on to choose what his life story truly means. I also had to ask him the story of why he is now the proud ow

How do you build a business team from scratch while making sure you get the best talent on board? That’s a major concern for most companies. But how can you do this while also putting people, both your employees and customers, first? I’m incredibly excited to have a guest who has been answering these questions for decades. If you don’t know who Scott Dikkers is, you probably know of one of his businesses. He’s the co-founder and former Editor In Chief of The Onion, perhaps the best known satirical publication anywhere. He’s also written a whole bunch of wonderfully entertaining books and runs courses to help other aspiring comedy writers. What is truly impressive about Scott is that he approaches his pursuits with his heart and mind focused on the service his work provides for others. Having built more than a few highly successful brands, Scott shares how he got them going all while putting people first in the process. Scott goes on to tell the unlikely story of how he got The Onion up and running with almost

When you really care about people it changes your whole business, and flips marketing on its head. People-centric tells the extraordinary stories and strategies of companies who have found success, while putting people first. Links Struggling to tell your brand story? Pick up our quick start guide here! Tell Studios Follow us on Facebook | Vimeo | Instagram