Justjoshy: Digital Marketing In The Music Industry

In the summer of 2015 Spotify announced "Discover Weekly," (DW) its algorithmically-curated weekly playlist. Since then, DW has become such an integral part of Spotify users' week to the point where one week when there was a bug with the playlist, users vented their frustration on Twitter. How did Spotify engineer this craving? On this episode, I discuss the psychology behind compelling people to take action. In the conclusion, I present to you actionable tools that you can implement into your marketing strategy today - whether it's for your product, service, a fan contest, or anything else.

Around 3 million viewers tune in everyday to watch DJ Khaled's Snapchat. Why? What elements of his Snapchat make his content so addicting to watch? More importantly, how has he gone on to make two #1 albums since joining Snapchat? On this episode, I break that all down and talk branding and addicting content. At the end of the episode, I share with you tangible marketing tips that you can implement into your marketing strategy today.

Why does everything Drake touch become an internet sensation? In this episode, I discuss the psychology behind why user-generated content works, using Drake as a case study. In conclusion, I give you actionable items that you can implement into your marketing strategy to encourage more user-generated content among your fans/consumers.

Welcome to the introduction episode of The Dopamine Effect, where I discuss he intersection of technology, psychology, and marketing. On this episode, I explain why dopamine is important to understand when analyzing human motivation, what the dopamine effect is, and what this podcast is all about. Hope you enjoy!