How's Your Epresence? With Mark Galvin

Hello How’s Your ePresence listeners! The Super Bowl, fake news, and Instagram influencers- all of this and more on this episode of How’s Your ePresence, in just 10 minutes! We’re running an experiment here at ePresence utilizing LinkedIn advertising. Since Microsoft bought the company in 2016, they have seen double digit growth. We are trying out the ads to see how well they work, and we will keep you updated on our progress right here on the podcast so you can make your own professional decision. Stay tuned. Next up- as we all know, 2020 is an election year. This means that it is extra important to get a handle on where you get your news from. A new study shows that the majority of Americans get their news from social media- and many of them don’t trust what they see. On this episode, we discuss necessary cautions to take in order to get the most accurate information from your social media. Question of the podcast: Why would someone continue to get news from a source they don’t trust? Links: https://www.b

Hello How’s Your ePresence listeners! Welcome to our news update, where we discuss the biggest stories in social media- all in ten minutes. On this episode, we take a more somber note to lament the death of one of basketball’s finest, Kobe Bryant.   After the legend’s death late Sunday afternoon, every social media outlet was bursting with commentary on the unexpected tragedy. Unfortunately, amidst the millions who posted tokens of love and remembrance, there were several rude internet trolls. We take time on this podcast to discuss social media etiquette and ethics, especially in the wake of big news. Additionally, we take a minute to discuss the rise of Tik-Tok, and how social media is turning to a more talent-focused than status-focused approach.   Quote of the podcast: “One of the greatest things about social media is that everyone has a voice and can weigh in with the global community.”   Links:  https://www.wral.com/young-athletes-mothers-baseball-coach-died-with-kobe-bryant-in-helicopter-crash/189120

Hello ‘How’s Your ePresence’ listeners! You’re in for a real treat on this episode, as we chat with the founder of Atlanta Legal Marketing, Heather Riggs. A self-proclaimed ‘collector of perspectives’, the digital marketer and former lawyer assists legal professionals in the management of their online presence. The legal field has many rules and ethical regulations that marketers must comply by, and Heather openly discusses what it’s like navigating that space in today’s digital age. Also, in the news - we reveal the newest placeholder for the 3rd largest social media network, consider what that means for businesspeople and advertisers, and examine the new changes Google has made to protect our privacy. We will also discuss the importance of educated marketing and how it is a complement to, not a replacement for, relationships. All of this, and more, on this episode of ‘How’s Your ePresence!” Question of the Show: “Do you believe that social media is the first impression of you, personally, and your organiza

HyeP News Update 1/7/20 Hello ‘How’s Your ePresence’ listeners! As we conclude our first week this new year, we have news updates to share with you regarding the most recent developments in social media. On today’s chat, the director of social media at ePresence, Eric Welch, and the company’s founder, Mark Galvin, discuss matters of privacy, international security, and trust. We’re hitting 2020 hard! Topics of discussion are the California Consumer Privacy Act, targeted advertising, and data scraping. Essentially, data scraping is when people harvest other people’s public internet data for their own profits. Though it’s completely legal, the practice is receiving backlash for being invasive and manipulative. We expect matters involving artificial intelligence and online marketing to be major topics of interest this year. We invite you to be a part of this conversation- none of us are free from the effects of these technological realities. Question of the Podcast: “What is the line between private and public

WARNING!  Holiday Scam Alert! During the Holidays over 1/3 of Christmas presents and gifts are bought on a Phone! So it's not surprising that more and more crooks are getting on social media accounts to steal your money. Here's their method: A familiar commerce account on Instagram randomly tags you as the winner of a giveaway Then they'll send you a direct message asking for Phone number Address The handle to your virtual cache app period this can be Venmo or literally your cash app. Once they have this information, they'll try to pull money from your Cash or Venmo app. How to avoid this? Look at the handle of the account that's telling you that you won something. Does it look legit? Maybe it looks a little off…? Verify that it's the correct handle by going to the website of the account it represents. On the website you can find the handle for social media that they use. Use those handles to verify it's the correct one.   CBS new York’s Charlie Cooper contributed to this story https://newyork.cbslocal.com

Every person has a quality or trait that makes them distinct. The same is true for businesses. Whether you are a person, business, or person owning a business, the skill is in knowing how to draw out and capitalize on those strengths, values, and unique capabilities. In this episode of "How’s Your ePresence,” we chat with an individual who is exceptional at this. Rebecca Brizi, of R G Brizi,  examines businesses to discover what special components they bring to the table and builds a plan for all those separate ingredients to function well together. Since 2017, Rebecca has worked freelance providing consulting, planning, and process creation for small and medium sized businesses who are establishing their market, pursuing new growth strategies, or simply have to get in control of their many moving parts. “You need to figure out what you’re great at. We need to constantly work as employees and companies to stay focused.” - Rebecca Brizi Some keywords from today’s chat Job Searchers Small Businesses Strategy

Hello ‘How’s Your ePresence’ listeners! This is our news update episode, where we highlight the most recent developments in social media! On today’s chat, the director of social media at ePresence, Eric Welch, discusses with Mark Galvin major changes with Instagram and the power struggle with #BigTech companies. Key Words from Today’s Chat: Endorsement Marketing Influencers Mental Health Big Tech FAAMG (Facebook, Amazon, Apple, Microsoft, and Google) Social Media Updates Instagram is in the process of eliminating the feature that allows users to see how many likes a post receives. Combating #mentalhealth issues is the rationale behind this major move that will affect how endorsement marketers and social media #influencers do their jobs. https://digiday.com/marketing/influencer-marketing-agencies-prepare-end-instagram-like/ The conversation around #BigTech is heating up. In 2018, #theBig5 (Facebook, Amazon, Apple, Microsoft, and Google) accounted for 68% of the entire USA GDP- $801 billion dollars. Moves to

Artificial intelligence - what does the term mean to you? Does it bring confusion? Fear? Excitement about new possibilities? On this podcast, Mark, from ePresence, and Eric Vardon discuss practical ways artificial intelligence can help you market your business and be more efficient. Also, on the agenda: defining the key to leadership success, whether you are an employee, in middle management, or a CEO. Eric Vardon is an accomplished tech entrepreneur, C-Suite executive, contributor at Forbes Agency Council, and an advisor. On this episode he focuses on his experience with start-ups and a game changer in the AI technology realm called Morphio. “Artificial intelligence helps our new entrepreneur friends. There’s a new way- you don’t have to hire a bunch of people anymore; you can advertise for yourself a little at a time online and monitor what’s successful and what isn’t.” Some keywords from today’s chat AI (Artificial Intelligence) Digital Marketing Grit (YouTube) Entrepreneur Social Media Advertising Social

Mark and David Taylor Klaus of DTK Consulting have a great time on this show.  DTK work's with successful entrepreneurs and senior executives who know they are not yet living up to their fullest potential — professionally or personally. As they identify what is standing in the way of their complete success, they are fiercely held accountable to their full capacity — to how truly BIG they have the potential to be. Through coaching, they are guided to bold and actionable solutions — whatever is necessary to empower them to step into that greatness. Some keywords from today's chat: AOL - America Online Coach Self-awareness Blah! Business Leaders Social Media Updates: LinkedIn makes it easier to follow company pages You can add over MORE characters in your headline through your mobile app.  Summary is gone…now About (It is NOT searchable!) LinkedIn HACK - build SEO words into title lines. DTK talk: Why is it that I hear so many coaches talking about helping clients with "Work-Life Balance" (please use th

Mark Galvin and Diana Murphy Diana Murphy/Diana Murphy Coaching Diana Murphy is a life coach and mindset coach for CEOs. She loves helping overwhelmed CEOs and entrepreneurs grow and reach their business goals while they take great care of their health and life. The goal is to create a sustainable business and amazing life no matter the obstacles that appear during growth and transition Mark Galvin/ePresence ePresence provides personal branding services for individuals, executives and entrepreneurs. They leverage social media on an individual level since that is where the audience is most engaged. Mark Galvin, CEO and Founder of ePresence, is a personal social media expert with 29 years of business management and hotel industry experience including stops with Marriott, Hyatt, Omni and IHG.

The ArmyTimes discusses the challenges when they use TikTok for recruiting.  ( https://e-pr.me/2qeEMFR ) In fact, Senator Chuck Schumer does not like it!  Mark and Eric talk about the how's and why's here...

Our guest today is Sanoop Luke, an independent expert on YouTube, and he is based in London.  Sanoop was an expert that worked for Google and helped users get larger audiences. This remote recording gives Mark an opportunity to discover more about YouTube and components that help users monetize it. What is an endemic YouTube producer? What does 1,000 followers earn a YouTube producer? What do 4,000 watch hours do for me as a producer? How can one enter the YouTube Partner program? How can I earn money on YouTube? What are the keys to being successful on YouTube as a business owner? Can metadata help a video to succeed? How can I control the thumbnail? What is the best thumbnail for a video?

"How's your ePresence?" has officially launched a new segment called "NEWS & UPDATES".  This show is the first of the kind and the goal is to give you quick info and news about social media. These shows are naturally shorter and Mark Galvin is joined by Eric Welch, Director of Social Media, to talk about the hottest topics going on in the world of SM.  This week, Mark and Eric talk about some basic terms that may seem to be misunderstood by most business people.  They are Engagement and Impressions.  What do each of these terms mean and what do the metrics of each tell you about social media performance? Finally, have you ever been "ratioed"?  Take a listen and find out...   Transcript: Welcome to how's your ePresence. This show was produced by ePresence and I am Mark Galvin, the founder and CEO of that firm. We are coming to you live from uh remote locations, yes, this is an additional podcast that we are launching today. And the goal here is to share good quality information in between our larger Busin

Mark Galvin and Eric Welch Eric Welch/4 Story Media Eric Welch founded 4 Story Media after working in media for over 20 years doing social media management, media relations, and television production. Before creating 4 Story Media, Eric worked at FOX Sports where he developed and executed strategic cross-functional social media and communication plans to connect with consumers and build awareness for the largest regional sports network in the country. Prior to FOX Sports, Eric handled media relations and social media for Turner Sports. He served as an on-site media contact and produced social media content for Turner Sports’ tentpole events including the NBA Finals, NCAA Final Four, MLB Postseason, NASCAR and the PGA Championship. Earlier in his career, Eric served in a variety of roles including an associate producer for live, nationally-televised sports telecasts for WGN-TV in Chicago. Mark Galvin/ePresence ePresence provides personal branding services for individuals, executives and entrepreneurs. They

Mickey Mellen is a partner at GreenMellen and has 14 years of experience with WordPress. He leads a North Atlanta-based MeetUp called A Brighter Web. He is also a public speaker, soccer coach, softball player, ice cream eater, and a DAD! In this episode, find out the answers to Mark's questions: When you meet with a client, you talk about their entire digital footprint.  Do you ask about social media?  What questions do your clients have about social media?  What strategies are best for your clients to follow on social media?  What is the main mistake that your clients have made on social media?   How important is it for businesses to be ready to respond to needs that come up on social media?  You said to me that B to B is still people doing business with people.  #LoveThat  What does that mean to you?        In addition to his LinkedIn profile, Mickey can be found at:  Twitter:  @mickmel  Facebook: https://www.facebook.com/mickmel    Instagram: https://www.instagram.com/mickmel/  How

This month’s guest is Steve Galvin and he joins his older brother, Mark Galvin, to talk about his three-year fight with pancreatic cancer. Steve is a sales executive with LexisNexis, but this episode focuses on his ongoing fight against cancer. Steve’s story is rather incredible. From losing 115 pounds, to the mental anguish caused by chemotherapy, this is a story that shares how difficult it is to fight cancer and the toll on loved ones. This is a departure from the social media conversation Mark normally focuses on, but we all need to hear this story since we all deal with cancer, either through a friend, loved ones, or personally. Mark Galvin/ePresence ePresence provides personal branding services for individuals, executives and entrepreneurs. They leverage social media on an individual level since that is where the audience is most engaged. Mark Galvin, CEO and Founder of ePresence, is a personal social media expert with 29 years of business management and hotel industry experience including stops with

This month, Mark discusses how LinkedIn has it's problems. Are you having any challenges tagging people? Also, he mentioned an upcoming show with Adam Shapiro of SalesReformSchool. They are going to tell you that you have business habits that are just DUMB! Please send Mark your best source for analytics on personal profiles in LinkedIn.  He will share results next month. Send to him on any social media using the handle: @ePresenceMG His guest this month is Brian Fitch, the founder of the Carbon Thread Agency, a digital strategy, and content marketing firm.  Besides being the co-host of The QB Podcast, he is a brilliant marketer.  Prior to launching in 2018, he co-founded and scaled a boutique social media agency, served as a VP in the strategy division of SunTrust Bank, and led key initiatives for Fortune 500 companies with Accenture. A former collegiate athlete, Brian obtained his undergraduate degree from Morehouse College and MBA from the University of Georgia. Brian discusses: His biggest business mist

This month, Mark starts off offending both his guest and the producer! He may not be invited back!   When he finally gets around to the show, Mark talks with Al Simon with Sandler Sales Training about social media and sales.  Al knows sales better than most since he has an 18 year old organization training sales professionals.  Listen to the ways he uses social media and grows revenues!   Social media updates this month: This month’s topics: LinkedIn ORGANIC reach is fantastic! POST AND TAG AND COMMENT BUT Instagram engagement is DOWN. WHY?  Because there are more and more businesses pushing out content AND PEOPLE DO NOT ENGAGE WITH BUSINESS CONTENT! LinkedIn is killing their API’s Evernote and other biz card scanning apps will no longer send out invitations. Use the QR code or the “Find Nearby” feature to connect.  But be sure to connect to people to grow that targeted audience on LinkedIn. HOT HACK TIP: Like or comment on the posts of the people that are important to you on LinkedIn. They will be not

In this episode, Mark talks about professional social media with Lisa DeGoyler, Deputy Executive Vice President of the Association of Destination Management Executives International (ADMEI),   and Denise Ker Waldron, President of Viva! Events'.     The focus of this show is social media management for Destination Management Executives and how they can leverage social media to do more.  Where should they spend their time? On July 23 at 11AM EST, Mark will host a webinar for ADMEI members.  If you are a ADMEI member, go to this link to register. Denise has a great question for Mark that both DMC's and other entrepreneurs have. Listen to hear what she asked!

Janet Falk is a communications professional with more than 25 years’ experience in-house, as a consultant and at public relations agencies. She manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client’s services, a far more impactful and economical approach than buying a list of hotel executives for cold-calling. Attorneys, CPAs, business executives, consultants and nonprofit leaders rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations and website copy, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs. In this episode, Mark interviews Janet and discovers: How to better connect with media t