Kurt And Kenny's Marketing Podcast

Breaking up is hard to do, but sometimes it must be done. When an employee is clearly unhappy, isn’t a good fit with your team, or needs to be terminated for other reasons, it’s time to end the work relationship. Often, we let these unhappy and nonproductive employees linger on because it’s so unpleasant to let someone go, but believe me, the alternative is worse. The kindest thing you can do is act quickly. In this episode, we’re talking about how to fire someone with class, grace, and guts.

Google handles many billions of searches every day, and their entire job is to send all that traffic from their search results to someone else’s website. The goal of SEO is to get a little bit of that traffic to come to YOUR website, but is it worth the effort? If you’ve listened to this podcast before or you’re familiar with NeONBRAND, you already know we’re SEO guys. Obviously, we find it worthwhile. In this episode, we’ll start talking about the returns you generate when you rank well in search.

Working with people is great...until it isn’t. In every type of client work, you’re bound to run into the occasional nightmare client. In this episode, we’re talking about warning signs that you should probably turn down a client. We’ll also discuss what you should do if someone you’re already working with needs to let go, especially when it’s a delicate situation and you might need to take measures to protect your company. And of course, we’ll share a few stories of our worst ever clients for your listening pleasure.

As a digital marketing agency, we meet with people all the time who tell us they need SEO for their business. When we actually sit down to talk about their goals, though, we find out that they’re using SEO as a catch-all term for anything from paying for clicks on Google to banner ads to social media marketing. That’s not actually what SEO means, though. In this podcast, we’re setting out to clear up some of that confusion - let’s talk about search engine optimization, digital marketing, and what all those techy acronyms actually mean.

Trying to implement insurance plans in your small business can be super intimidating, but it’s probably not as hard as you think. How soon is too soon to introduce an insurance plan for your team? How do you choose the right plan? We’ve brought in a long-time friend, Makeli Scholer of AMS Insurance, to talk about how to handle insurance for your small business.

NeONBRAND grew up in coworking spaces, and now we (Kurt and Kenny) own Work in Progress Coworking in Downtown Las Vegas. Now that NeONBRAND has grown past the startup phase, we’re still headquartered in a coworking space and we have no intention of moving into a “real” office space in the foreseeable future. Obviously, we’re pretty positive about the whole coworking thing. Let’s talk about why.

Each entrepreneur has an origin story, and this is Kenny's. In this episode, Kenny talks about his path to founding NeONBRAND, his top 3 failures, and his philosophy of unrealistic optimism that drives the NeONBRAND culture to this day.

Every entrepreneur has a story to tell, and in this episode, Kurt tells his. He discusses his earliest business endeavors, his proudest moments, and how entrepreneurship has affected his family and relationships. If you listened to the last episode about NeONBRAND's origins, you'll find Kurt's entrepreneurial history interesting, though unsurprising.

We've told a lot of stories about NeONBRAND in these podcasts, and in this episode, we decided to go a little deeper into NeONBRAND's history. Let's talk about how Kenny founded NeONBRAND to do social media marketing before that was even a thing, how Kurt ended up becoming the CEO, and some of the bumps and triumphs we've had along the way.

Just this week, NeONBRAND fell victim to a SEO attack! Honestly, it's not as scary as it sounds. In this episode of the Kurt and Kenny Podcast, we talk about negative SEO and what you should do if it happens to you.

There are a lot of excellent web-based businesses out there. There are also a lot of inexperienced, naive, or downright sketchy characters trying to make a quick buck doing “digital marketing.” Some online entrepreneurs mean well, but the entirety of their business experience comes from self help books. When you hire them, you’re essentially financing their education. A few websites are outright scams and should be avoided entirely. How do you spot a fake?

Especially when you’re working on development projects, figuring out your delivery timeline can be tricky. Take too long, and you risk losing your client to someone who promises to get the work done faster. Promise a delivery date too soon, and you might end up cutting corners and doing less than your best work to try to get things done on time. How do you find the balance between working quickly and delivering quality end products? Fastidious (adj) - very attentive to and concerned about accuracy and detail, painstaking, meticulous.

In this episode, we’re talking about technology adoption. When is it a good thing to stay on the cutting edge with your business tech, and when is early adoption an unnecessary gamble?

Investing in your community may or may not produce an immediate financial ROI but there are lots of reasons why a business might spend time and money on things that don't have an immediate financial payoff. In this episode, Kurt and Kenny discuss the reasons why small businesses should or should not invest resources into activities with an intangible ROI.