The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 239:34:56
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Synopsis

If you are looking to grow your wedding business and learn how to make more money in your wedding business, The Evolve Your Wedding Business Podcast is for you! Your host, Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals like you grow their businesses and reach their goals without going crazy in the process.Heidi will bring you top industry experts to help you rock every part of your wedding business, make more money and enjoy your work. Make sure you head over to http://www.evolveyourweddingbusiness.com to get all of the show notes and information on each guest along more even more helpful content! Want to start booking more weddings? Find out what you should be focusing on to grow your business with this quiz http://www.evolveyourweddingbusiness.com/quiz

Episodes

  • Wedding Industry Networking: How to Build Real Connections Without Burning Out with Oralia Aguirre

    22/10/2025 Duration: 55min
  • The 5 Second Website Rule For Getting More Wedding Inquiries

    15/10/2025 Duration: 18min
  • Why Your Wedding Business Attracts Price-Shopping Couples (And How To Change It)

    08/10/2025 Duration: 17min
  • Getting Ghosted After Wedding Inquiries? Here’s Why.

    01/10/2025 Duration: 13min
  • Advertising on The Knot and WeddingWire: The Hidden Costs No One Talks About

    24/09/2025 Duration: 27min
  • Real Wedding Submissions That Editors Love: Tips to Get Featured with Jainé Kershner

    17/09/2025 Duration: 51min
  • How to Book More Weddings in 2026: What Every Wedding Pro Needs to Know

    10/09/2025 Duration: 33min

    Are you wondering how to book more weddings in 2026? You’re not alone. Wedding pros everywhere are already thinking about what the next booking season will look like, and it is shaping up to be very different from the past. Couples are taking longer to book, they’re doing more research before reaching out, and the competition for attention has never been higher.In this episode, I’m breaking down what you need to know about the wedding market right now and how to prepare your business so you can book more of your ideal clients in 2026. You’ll hear what’s working, what isn’t, and how to position yourself so you don’t get left behind.If you’re ready to stop guessing and start planning for a strong 2026 booking season, this episode is for you.Shownotes: https://evolveyourweddingbusiness.com/327***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings. It doesn’t have to be this way. In my fre

  • Crafting Client Experiences That Turn Into Wedding Referrals With Lianne M. Feliciano

    20/08/2025 Duration: 51min

    Are you wondering how to get more wedding clients without relying on ads or price cuts? The secret is simpler than you think. The way you craft your client experience directly impacts how many wedding referrals you receive.In this episode of the Evolve Your Wedding Business podcast, I’m joined by Lianne M. Feliciano to talk about how creating a luxury client experience can naturally turn happy couples into your biggest source of referrals. Lianne shares what couples truly remember, how to create moments that feel personal and unforgettable, and why focusing on client experience is one of the most effective ways to grow your wedding business.If you’ve been struggling with how to get more wedding clients, this episode will give you practical ideas to refine your process and book more weddings through referrals.Tune in to learn how small changes in your wedding inquiry process and client journey can lead to big results in consistent referrals and long-term business growth.Shownotes: https://evolveyourweddingbusi

  • Want a Calm, Consistent Booking Season in 2026? Now Is the Time to Act

    13/08/2025 Duration: 13min

    Are you hoping 2026 will finally be the year your wedding business has a calm, consistent booking season instead of feeling like a rollercoaster?Right now is when the work that leads to those steady wedding bookings in 2026 actually happens. The truth is, if you wait until things slow down to think about your marketing, you’ll already be behind.Since the end of COVID, I’ve noticed a clear difference between wedding pros who book all the weddings they want at the prices they want and those who struggle to fill their calendar. In this episode, I’m sharing what I’ve seen work, why now is the time to put it in place, and how you can set yourself up for a more predictable wedding booking season next year.If you want to stop riding the feast-or-famine cycle and start creating steady wedding bookings for 2026, this episode is for you.Shownotes: https://evolveyourweddingbusiness.com/325Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/***Tired of random marketing and unpredic

  • Why The Usual Wedding Marketing Advice Has Not Worked for You

    06/08/2025 Duration: 09min

    Are you pouring time and energy into your wedding marketing but still struggling to get booked? You're not alone. So many wedding professionals follow the usual advice, post on social media, pay for wedding advertising, and still feel like they’re spinning their wheels.If you're wondering why the bookings aren’t coming in, even though you're doing what you're “supposed” to do, this episode is for you.In this episode, I’m unpacking the real reason your wedding marketing hasn’t been working and how to shift your strategy so it actually attracts and books your ideal clients. Whether you’ve been relying on social media, referrals, or wedding directories, this is your chance to reset and learn what actually works right now.And if you want to go deeper, be sure to grab your free ticket to the Book More Weddings Summit. It’s happening August 18th through 22nd and it’s five days of expert-led sessions to help you get more bookings without burning out. Get your free ticket at weddingbusinessceosumm

  • The Belief That’s Secretly Sabotaging Your Wedding Bookings

    30/07/2025 Duration: 13min

    It’s not just about pricing or response time. There’s a hidden belief that’s quietly sabotaging your wedding bookings and most wedding pros don’t even realize it’s there.In this episode, we’re digging into the real reason your inquiry process might be costing you clients. I’m sharing a personal story that will hit close to home, especially if you’ve ever wondered why couples seem to vanish after reaching out.If you’re tired of feeling like your wedding marketing strategy is missing something, this episode will give you a powerful shift in perspective.Tune in now to learn how to turn more wedding inquiries into bookings by making one small but impactful change.Shownotes: https://evolveyourweddingbusiness.com/323***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings. It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-fi

  • Why You’re Still Not Booking Weddings Even Though You’re Doing Everything Right

    23/07/2025 Duration: 10min

    Why aren’t you getting wedding bookings even though you’re doing everything they say to do?You’re showing up on Instagram. You’re following the trends. You’re posting consistently. And yet... inquiries are slow. Bookings feel harder than ever. If you’ve found yourself wondering what else you could possibly be doing, you’re not alone.Right now, so many wedding professionals are spinning their wheels because they’re missing one essential piece of their wedding marketing strategy. And without it, you’re stuck guessing and hoping instead of attracting and booking your ideal clients.In this episode, I’m breaking down what’s really going on when your wedding bookings stall even though you’re working hard. You’ll learn how successful wedding pros in today’s industry are filling their calendars without burning out or chasing every platform.If you’re tired of doing everything “right” and still not getting booked, this one’s for you.Tune in and find out what’s missing from your wedding marketing strategy and how to fix

  • Why Booking Weddings Feels Harder in 2025 & What Is Actually Working Now

    16/07/2025 Duration: 10min

    Does booking weddings feel harder in 2025 than it used to? You’re not imagining it.I hear it all the time from wedding pros who are doing everything they’re supposed to be doing, showing up on social media, blogging, and networking but the inquiries just aren’t coming in the way they used to.The truth is, the wedding market has shifted, and the strategies that worked even a year or two ago might not be cutting it anymore.In this episode, we’re diving into why booking weddings feels harder right now and what is actually working for vendors who are still getting booked solid.If you’re feeling discouraged or unsure of how to adjust your marketing to keep up with what couples want in 2025, this episode will give you clarity and direction.Shownotes: https://evolveyourweddingbusiness.com/321***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings. It doesn’t have to be this way. In my free aud

  • They Didn’t Ghost You. You Ghosted Them. Stop Sabotaging Your Wedding Bookings.

    09/07/2025 Duration: 13min

    Are you losing wedding bookings and wondering why leads keep ghosting you?I hear this all the time from wedding pros who feel like they’re doing everything right. Couples inquire, maybe you reply with a pricing guide or a quick message, and then… crickets.But what if they didn’t ghost you? What if you ghosted them?In this episode, I’m digging into what really happens after an inquiry lands in your inbox and why your current wedding inquiry process might be turning potential clients away. If your follow-up is just one quick email or pushing for a call right away, you’re missing huge opportunities to connect, build trust, and book the client.And don’t worry, this doesn’t mean adding hours of work to your plate. I’ll show you how to simplify your follow-up process so it actually books weddings for you while creating a better experience for your clients.If you’re ready to stop sabotaging your own wedding bookings and finally fix your inquiry follow-up, this one’s a must-listen.Shownotes: https://evolveyourwedding

  • Breaking Into the Luxury Wedding Market: How Nikisha King Raised Her Prices and Attracted Premium Clients

    02/07/2025 Duration: 52min

    Why is it so hard to break into the luxury wedding market?So many wedding pros dream of working high-end weddings but don’t know how to raise their prices or attract premium clients. You’re doing great work, but the jump to luxury feels out of reach.In today’s episode, I’m joined by Nikisha King, a wedding stationery designer who made that leap. She shares how she transitioned into the luxury wedding market, raised her prices with confidence, and started booking high-end clients who value her expertise.We’re talking about the real mindset shift it takes, pricing strategies for wedding professionals who want to stop undercharging, and how to become the obvious choice for premium clients without burning yourself out.If you’ve been wondering how to transition to luxury weddings or what pricing for high-end weddings really looks like behind the scenes, this episode is going to give you the clarity and inspiration to go for it.Shownotes: https://evolveyourweddingbusiness.com/319***Tired of random marketing and unp

  • Behind On Your Goals? Build A Wedding Business Plan That Gets You Back On Track

    25/06/2025 Duration: 15min

    Falling behind on your wedding business goals? You're not the only one. It’s easy to start the year with a full head of steam and then lose momentum when client work, life, and overwhelm take over. But here’s the good news you can still turn things around.In this episode, I’m walking you through how to build a wedding business plan that helps you reset, refocus, and actually grow your wedding business in a way that feels doable. If you’re ready to stop spinning your wheels and start making intentional progress, this one’s for you.Tune in now and let’s get you back on track with a clear plan that supports the business and life you want.Shownotes: https://evolveyourweddingbusiness.com/318***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings. It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding busines

  • How To Book More Weddings With A Seasonal Social Media Strategy With Nina Addeo

    18/06/2025 Duration: 50min

    Why does social media feel like such a grind and still not bring in bookings?So many wedding pros are stuck in the loop of “posting to post,” never really knowing what to say or whether it’s actually working. If you’ve ever stared at your Instagram wondering what to share, this episode is for you.Because the truth is, you don’t need to be everywhere or post every day to make social media work for your wedding business. You just need a seasonal strategy that speaks directly to what your couples are thinking about right now.In this episode, I’m joined by Nina Addeo of I Do Wedding Marketing to break down how to book more weddings using seasonal social media marketing. We’re diving into what to post, when to post it, and how to use the natural flow of the booking season to attract ideal clients without burning out.Tune in and learn how to finally turn your content into bookings with a smarter, more intentional approach to wedding marketing.Shownotes: https://evolveyourweddingbusiness.com/317***Tired of random ma

  • Wedding Vendor Marketing ADHD: Why You Keep Avoiding Your To-Do List (And What to Do Instead)

    11/06/2025 Duration: 17min

    Do you ever sit down to work on your wedding marketing and suddenly find yourself deep-cleaning your fridge, scrolling social, or chasing a dozen half-finished tasks instead? You’re not lazy and you’re not broken. You’re experiencing what I like to call Wedding Vendor Marketing ADHD.If you’ve ever struggled to follow through on your wedding business marketing to-do list even when you know what needs to get done, this episode is going to feel like a breath of fresh air. Because it’s not just about time management. It’s about how your brain works and how to structure your marketing tasks so you actually want to do them.In this episode, I’m walking you through why wedding vendor marketing feels so hard to implement and what to do instead. If you’ve ever said “I just need to get my act together” or “I should be better at this by now,” I want to help you let go of that guilt and finally make progress in a way that works for you.If wedding ads or SEO strategies haven’t been clicking or you’re constantly avoiding th

  • Inside Look: How Wedding Pros in The Wedding Business Collective Are Using AI

    04/06/2025 Duration: 19min

    Are you curious about how AI for wedding pros actually works in real life? I’m not talking about vague marketing hype or tech jargon. I’m talking about real wedding professionals using AI to save time, clarify their message, and book more of the right clients.In this episode, I’m giving you a behind-the-scenes look at how members of The Wedding Business Collective are using two custom AI tools I created just for wedding pros. These aren’t generic prompts or robotic content generators. These are tools designed to help you write blog posts, social content, and emails in your voice for your ideal clients, and they’re built around the strategies I’ve taught for years.Whether you’re totally new to AI or you’ve been dabbling but not seeing results, this episode will show you how to make AI actually useful in your wedding business. Tune in to see what’s possible when AI is built with you in mind.Shownotes: https://evolveyourweddingbusiness.com/315If you’re tired of winging it, if you’re done lowering your prices to

  • What Happens After the Wedding Inquiry? How to Book More Clients with Better Follow Up with Kaitlyn Blair

    28/05/2025 Duration: 45min

    Why are so many wedding inquiries ending in silence?You’re getting inquiries, you’re replying, and sometimes you’re even following up. But still, they ghost.I hear this all the time from wedding pros who feel like they’re doing everything right and still not booking as many clients as they should be.The truth? A weak or missing follow-up system is leaking bookings and most wedding businesses don’t even realize it’s happening.In this episode, I’m joined by Kaitlyn Blair of Virtually Vital to talk about what really needs to happen after the wedding inquiry if you want more of those leads to actually turn into bookings. If your inbox is full of unanswered inquiries or you’re tired of chasing leads that disappear, this one’s for you.Tune in to learn how to fix your follow-up, boost your bookings, and finally take the pressure off your marketing.Shownotes: https://evolveyourweddingbusiness.com/314Get your ticket to Fix Your Follow Up & Fill Your Calendar at https://theweddingbusinesscollective.com/followupfix/

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