Advisoradvertising Podcast

Flackable founder Brian Hart is joined by account coordinator Binh Nguyen to share insight on why financial advisors should avoid executing their own PR efforts. To learn more, email Flackable or visit the company’s website. Follow Flackable on Twitter and LinkedIn! Check out this episode!

Mark Mersman, CMO of USA Financial, joins Flackable founder Brian Hart to discuss how financial advisors can leverage third-party credibility and integrate PR success into their greater marketing efforts. To hear more from Mark, you can connect with him via LinkedIn, or visit the USA Financial website.  For more information on leveraging third-party credibility, visit the Flackable website. Check out this episode!   

Flackable founder Brian Hart is joined by account coordinator Binh Nguyen to share important tips on further developing your public speaking skills. To learn more, email Flackable or visit the company’s website. Follow Flackable on Twitter and LinkedIn.

Flackable founder, Brian Hart, is joined by Account Executive Kelly Holcombe to discuss the importance of local SEO as well as simple strategies that can be implemented to improve local SEO standings.  To learn more, email Flackable or visit the company's website. Follow Flackable on Twitter and LinkedIn.   

Flackable Account Executive Kaitlyn Smith joins our host, Brian Hart, to discuss the process of getting published online. The two discuss how to identify the right publications, tips for writing and submitting your article and more.   To learn more, email Flackable or visit the company’s website. Follow Flackable on Twitter and LinkedIn.

In an industry clouded with marketers who serve up fluff with no metrics, how can clients determine what the right strategy is for their brand? Jake Hoffberg, CEO and Founder of Direct Response Marketing Consultants Inc., joins Brian Hart to discuss direct response marketing and the importance of integrated marketing and sales tactics. To hear more from Jake, you can connect with him via LinkedIn.

In an age where social media and digital presence influences people’s perception, controlling your online image is more important than ever.   Flackable founder, Brian Hart, is joined by Account Executive Kelly Holcombe to discuss the importance of taking a proactive approach when it comes to how financial advisors and firms present themselves online.   To learn more, email Flackable or visit the company’s website. Follow Flackable on Twitter and LinkedIn.

  In an industry flooded with competition, how can a financial services firm ensure that it’s effectively communicating with its target demographic, whether that be prospective new clients or prospective potential recruits?   Antonia Burchman, business development manager at Miracle Mile Advisors, joins Brian Hart to discuss how public relations efforts can be used to lure clients and top talent to any growing firm.   To hear more from Antonia, you can connect with her via email or LinkedIn.  

Targeting a niche community doesn’t mean you have to miss out on opportunities with other demographics. However, a niche approach can call for a different marketing strategy than a standard practice. Brittney Castro discusses how advisors can effectively engage and develop a relationship with their ideal client.   Castro is the founder and CEO of Financially Wise Women, an LA-based financial planning firm for women.

Brian Hart hosts Krishna Pendyala, founder of The ChoiceLadder Institute, to discuss how the judgment of a financial advisor can impact client relationships. Building trust with clients and prospective clients is key when it comes to finance – they have to feel that they can trust an advisor with their financial security. In this episode, Krishna elaborates on the factors that can impact an advisor’s judgment and ultimately the client relationship.

A great way to utilize technology to get to your clients is through generating content online for them, specifically through blogging. Advisors can look at blogging as an opportunity to create an informal introduction for themselves. Using blogging as an outlet can strengthen your relationship with clients and even draw in new clients. This podcast gives you the inside scoop on blogging through the lens of an expert, Alyssa Oursler.  Freelance writer Alyssa was previously featured on USA Today, Forbes, MSN Money and BusinessInsider to name a few. She writes about tech, gender, travel, money and other things that spark her interest. You can find her personal work at Tea in a Coffee Shop. Listen to her tips and advice on how to start or get better at blogging.

Preparing for a media interview, particularly for advisors with little to no experience in engaging the press, can be a stressful situation. In a connected world where one soundbite can impact your bottom line, it's important to go into these opportunities prepared and confident. To explore this topic, I called upon Sarah Attman, founder of Sarah Rose Public Relations. A former reporter for Us Weekly, Sarah now helps brands across many industries get their message out through media relations, influencer marketing, creative consulting and digital marketing. In 2015 she was recognized by Adweek and her peers as one of the PR industry's 30 under 30. Listen to her tips and advice on preparing for a media interview.