Synopsis
DO IT FOR A LIVING is a podcast where YOU, the performance racing industry enthusiast and shop owner can hear from the best minds in the performance racing industry talking about business and tech. We discuss new products and services and the best resources used by the big dogs. You can listen on your way to work or in the shop. With new episodes coming out every week, you'll find interesting topics and valuable information you can use to build your performance business. Now take this information and use it to build the next record-breaking car, or the next innovative product.
Episodes
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206 - Brandon Piper of BSP Motorsports
18/01/2025 Duration: 01h25minIn this episode of Do It For a Living, we sit down with Brandon Piper from BSP Motorsports to hear his journey from supporting a Dodge Viper race team to building a thriving business. Brandon shares how creating and executing a solid plan enabled him to triple his business growth in just three years. But it hasn’t all been smooth sailing—Brandon opens up about the unexpected challenges of relocating his business and the hurdles he faced while developing a new facility. Whether you’re an aspiring entrepreneur or a seasoned business owner, this episode is packed with valuable lessons on growth, resilience, and navigating the complexities of running a successful shop. Tune in for an inspiring and insightful conversation! Check Out BSP Motorsports at BSP Motorsports Find out more about My Shop Assist at www.myshopassist.com Check out all our great content for the Podcast at: www.doitforaliving.net and on facebook at www.facebook.com/doitforaliving
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205 - Sasha Anis of Mountain Pass Performance
06/01/2025 Duration: 01h43minIn this episode of Do It For a Living, we sit down with Sasha Anis, founder of Mountain Pass Performance, to discuss his journey in building a cutting-edge performance business. Sasha shares insights into starting and scaling Mountain Pass Performance, managing production and sales, and pushing the boundaries of innovation in motorsports. We dive into his experience building hybrid race cars and adapting Teslas for road racing, exploring the challenges and opportunities of electric and hybrid technology in competitive applications. Whether you're an EV enthusiast or a performance shop owner, you won’t want to miss this inspiring conversation! Check out the first interview with sasha here Check out mountain pass performance products on his website: www.mountainpassperformance.com Find out more about My Shop Assist at www.myshopassist.com Check out all our great content for the Podcast at: www.doitforaliving.net and on facebook at www.facebook.com/doitforaliving
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204 - Richard Fielder with Evolution Dynamics and Scaling your Business Discussion
23/12/2024 Duration: 01h01minIn this episode of the Do It For a Living Podcast, I’m excited to introduce a new voice to the podcast: my business partner at Evolution Dynamics, Richard Fielder. Richard will be joining us as a cohost for future episodes, where we’ll dive into the ins and outs of running a business. We start by getting to know Richard better as he shares his personal journey into the industry and the experiences that have shaped his perspective. After that, we’ll dig into a topic that’s critical for any performance shop owner: scaling. We’ll discuss scaling operations, staff, and customer experience, breaking down strategies to grow your shop effectively. Check us out at www.doitforalivingpodcast.com or on facebook www.facebook.com/doitforaliving Be sure to check out My Shop Assist or watch our video to see how to works in a shop
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203 - Adam McCreery with AFR Autoworks
10/12/2024 Duration: 01h40minIn this episode of Do It For a Living, I sit down with Adam McCreery, founder of AFR Autoworks, to explore how he built his business using data-driven decisions. Adam shares how tracking shop hours, billing accurately, and managing overhead have been the keys to his success. We dive into the systems and strategies he's developed to maximize efficiency and profitability while maintaining high standards for his work. If you're looking for practical advice on running a more efficient and sustainable shop, this is an episode you won’t want to miss! AFR Autoworks contact: Sales@AFRautoworks.com Adam Directly: Adam@AFRAutoworks.com www.AFRautoworksstore.com https://www.facebook.com/afrautoworks/ Check us out at www.doitforalivingpodcast.com or on facebook www.facebook.com/doitforaliving Be sure to check out My Shop Assist or watch our video to see how to works in a shop
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202 - Kevin Emr of E-Muscle Cars
03/12/2024 Duration: 01h25minIn this episode of Do It For a Living, we sit down with Kevin Emr, the visionary behind e-Muscle Cars. Kevin shares the story of his journey to combine cutting-edge electric vehicle power and technology with the classic aesthetics of muscle cars. We dive into the challenges of building an innovative business in a rapidly evolving market, how Kevin approaches modernizing iconic vehicles without losing their soul, and his vision for the future of electrified performance. If you're curious about the electrification of classic cars or looking for inspiration from an industry disruptor, this is an episode you won't want to miss! Follow Kevin at www.e-musclecars.com Check us out at www.doitforalivingpodcast.com or on facebook www.facebook.com/doitforaliving Be sure to check out My Shop Assist or watch our video to see how to works in a shop
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201 - Season 2 Intro and Matt Beenen of Builtright + Mountech Followup
07/11/2024 Duration: 01h15minAfter a four-year break, we’re back with a brand-new season of the Do It For A Living Podcast, and we’re kicking things off strong with a follow up from a special guest: Matt Beenen. Matt is an experienced entrepreneur and the driving force behind several successful businesses, Builtright and Mountech. In this episode, he shares insights from his journey, the challenges he’s faced, and the strategies that helped him scale and strengthen his companies. We dive into topics like building a sustainable business model, adapting to industry changes, and the importance of a solid team. Matt opens up about the lessons he's learned along the way, including the mindset shifts that have been crucial to his growth as a leader and business owner. Whether you’re a shop owner, entrepreneur, or just passionate about business, this episode is packed with actionable insights and inspiration to help you on your own journey. Tune in as we relaunch the Do It For A Living Podcast with Matt Beenen’s story, and join us as we embark
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163: Stewart Waliser of Stews Self Service Garage
03/03/2020 Duration: 56minStewart grew up in a Seattle suburb and was an active kid. When he turned 16, he got a beater $500 car and was tasked with keeping it running. He used this car to learn maintenance and slowly acquired mechanical skills. He went to college and continued to modify cars. He was living gin the dorm and didn’t have a place to do the work so he called several shops, but nobody would allow him to do the work at their shop. It was at this point that he shifted from wanting to be a surgeon to owning a DIY garage. He spent all winter break creating a business plan and researched other self-service garages to see if the idea was even feasible. After dealing with a shady real estate broker, difficulties with city zoning, fire marshal fixes, and having to relocate with a 3-day notice, he was finally able to open his self-service garage. He has now been in business for 5 years and has signed another 5-year lease. The goal for this year is to expand and grow the business. He currently has 7 bays with lifts, provides tools a
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162: Nathan Cicio of Cicio Performance
17/02/2020 Duration: 01h41minNathan grew up in Florida working on cars to help his dad’s business. In his twenties, he moved around always chasing entrepreneurial ventures but wasn’t always focused on cars. He eventually purchased a 2002 WRX Wagon and then he was hooked! The modifications began and he couldn’t get enough. This led to starting a performance shop with two buddies and eventually meeting Doug Wilks who was the owner of Top Speed Performance. Nathan then began organizing tuning appointments for Doug to fly in and tune several vehicles at once. After some time, Nathan offered to buy the business from Doug and run it on how own terms. He kept the original employees, changed the name to Top Speed Motorsports, and grew the business over the next ten years. He recently changed it to Cicio Performance and now has two locations. One is in Atlanta, GA (the Top Speed Motorsports location) and the other is in Virginia Beach, VA. He has plans to open a third location in another year or two. With the new name, Nathan focused his efforts
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161: Chris Riggs from Speed by Design
10/02/2020 Duration: 01h23minChris got his career going in cars by doing a buy-in for body kits while he was in college back in 2001. He ran this business all through college and made a decent living. But, after graduating, he became a medical salesman. He worked there up until 2012 when the company he was working for got bought and he was given a buyout payment. That same year, he started Speed by Design. Initially, he wanted to do installs for GTR’s. He soon realized that Oklahoma wasn’t large enough to warrant a specialty shop like he wanted to make so he shifted gears and focused on manufacturing and e-commerce. He has continued to grow the business over the years and is proud to offer quality products manufactured in Taiwan. They have expanded from just GTR parts to Fords, AE86s, and are beginning to offer McLaren parts.
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160: Ben Silcock and Andre Simon return to discuss HP Academy
03/02/2020 Duration: 45minIts been about 4 years since we last talked to Andre and Ben of HP Academy. Originally, they were focusing on keeping the business small and running it themselves. They soon realized that they needed to hire some extra help. They have grown to 7 people and really helps generate content. Andre and Ben now release interviews each week and have greatly expanded their online education program. The online courses include tuning, engine machining, race car wiring, and vehicle setup. They are currently working with Engineered to Slide to even create a set of fabrication courses so be on the lookout for even more great content! If you’re interested, they are always looking for talented individuals to join their team. So, feel free to reach out to them if you think you are qualified.
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159: Bryan Thompson of Powerhouse Racing
27/01/2020 Duration: 01h16minBryan Thompson started out in Utah and bought himself a Toyota MR2. He quickly started modifying it to go faster. He ended up going to college to get a Computer Science degree but was cut short because of his love for cars. He then followed a friend to Dallas to begin working at Dinosaur Performance (which later purchased Powerhouse Racing). Soon enough, he was giving the reigns to run Powerhouse Racing. Even though he preferred working on cars, he soon realized he could develop parts that he really needed to make. After a few years, Bryan was given the opportunity to buy Powerhouse Racing and jumped on it! He has spent the past few years focusing on manufacturing products and expanding their offerings. He is putting systems in place to better handle the demand for their parts and try to get them out quicker while continuing to improve the products.
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158: AJ Hartman returns for an update on AJ Hartman Aero
20/01/2020 Duration: 47minBack in 2017, AJ was humming along and making composite parts for race cars and street enthusiasts. He was approached by a customer who was wanting to help AJ scale the business, so he sold off 49% of the business. They changed the name to RHR Composites, hired 2 people, contracted some aerodynamic parts to be designed, and moved to a larger facility. Along the way, their vision for the future didn’t align so AJ had to buy out his partner to take back 100% of the company. Even though it was a huge struggle, AJ looks at the events as a learning experience and tries to keep a positive outlook on the situation. He shrunk the company back to just himself, changed the name back to AJ Hartman Aero, and the business is humming along nicely. He has focused on reducing waste and improving efficiency within his shop. Even though he has moved out of the 6,000 sqft shop and back into the 2-car garage behind his house, he has been able to get more product out and make more money. This goes to show how important it is to f
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157: Matt Beenen returns with BuiltRight Industries
14/01/2020 Duration: 43minSince he was a kid, Matt always wanted to be an entrepreneur. Using inspiration from his childhood, he decided to start a side gig to follow his dreams. His initial idea consisted of 50 latches that allow you to drop the Ford F-150 back seat down to access some secret storage. To his surprise, a Facebook post in a small F-150 group resulted in him selling out rather quickly. So, he began his journey to go at the business full-time. His second product development was a bedside rack system for the F-150’s. This side hustle first took over a bedroom, then grew into the garage, and grew again into a storage unit that was run off a generator and a string of lights. His biggest struggle has been dealing with knockoffs that originate from his success on Amazon. He even wrote a blog article warning other small business owners about the pitfalls and helping people learn from his experience. Fast forward to today and BuiltRight Industries is housed in a 5000 sqft warehouse and has 2 full time employees and a couple pa
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156: Alejandro and Pablo Moreno of Tandem Automotive
06/01/2020 Duration: 01h20minAlejandro and Pablo Moreno didn’t start a shop together but found they could grow a business by working as a team. Alejandro got his engineering degree, worked at Bell Helicopter for a while, and went back to school to get his MBA. In the meantime, Pablo was an auto mechanic, went to flight school, and then decided to start Tandem Automotive with a friend to work on drift cars (hence the name). When Alejandro finished grad school, he was looking for some sort of entrepreneurial venture and wanted to help Pablo. He crunched some numbers and made some changes at Tandem Automotive. His quickly discovered that something needed to change at the business if they wanted it to succeed. They looked at their current customer based and decided it was best to specialize in modifying and maintaining Toyota SUV’s and trucks. Alejandro used his CAD skills and designed a custom wheel for their common application. While he thought it would be a great way to generate some extra profit, it turned out to be a real headache. Deal
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155: Theresa Contreras and Sara Morosan of LGE-CTS Motorsports
14/10/2019 Duration: 01h09minThe business was originally started by their parents who did maintenance and custom work in California. Theresa studied graphic design and worked as a machinist. She went back to work in the family auto body shop and worked in the front end. She taught herself how to pinstripe and paint and continues to do so to this day! Sara was also interested in working at some sort of automotive business and studied business and automotive classes. Strangely enough, she worked at a competitor’s auto body shop for a few months before realizing she wanted to start a business that sold aftermarket parts. She started the business from the family body shop before building a dedicated space in 1999. These businesses operated separately until 2011 when they merged the two businesses. LGE-CTS Motorsports is a combination of the two original names. LGE stands for Louie & Gerry Enterprises and CTS stands for Custom Truck Shop. They now do a bunch of SEMA builds for Ford and Kia as well as custom builds for retail customers. Du
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154: Vadim Belogorodsky from CANtrolls
03/09/2019 Duration: 01h07minOn this episode we get a chance to talk with Vadim Belogorodsky from CANtrolls. CANtrolls is a company focused on using CAN interface hardware to make engine swaps easier… but it goes way beyond that! Vadim taught himself to program at age 13 and has since worked on medical devices, oil rigs (doing CAN-based Networking) and most recently with Zero Avia an electric aviation startup. Vadim is a standout in the automotive aftermarket for his ability to get things done. I know him personally to be an ambitious self-starter so I thought we could all learn what makes him tick, and maybe he’ll teach us some things along the way.
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153: Reid Lunde returns to discuss his interconnectable relay entered in the SEMA Launch Pad Competition
05/08/2019 Duration: 55minReid has been very busy lately managing several businesses. He still has KSTuned which is the Honda racing side and then has Kaizen Speed for the domestic cars. But his new venture is a weatherproof. solid-state relay that can handle heavy current and is interconnectable. This makes it very easy to daisy chain additional relays without having to run more power wires. He also made it so that you can attach a CAN control module as an option. This gives the customer the ability to keep it very simple or more complex with the CAN module. Reid has entered the relay into the 2019 SEMA Launch Pad Competition presented by the Young Executive Network. Reid needs your votes to move onto the finals. So, follow this link and go vote! Voting link – http://bit.ly/VoteLunde
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152: Johnny Cichowski of Nine Lives Racing
22/07/2019 Duration: 01h14minJohnny joined the military after high school, served his time, and then used the GI Bill to go to college. He really didn’t know what he wanted to do with his life and began messing with cars and going autocrossing. He worked a short stent helping at a friend’s shop and then got a job at PFC Brakes doing sales and technical support. This job took him all over the world supporting various racing platforms. His next job was at OG Racing selling safety gear and brakes. He was also making custom seat inserts for race teams. He began working with Elan (makers of the NP01) making seats and started looking at the extrusion they had for their wing. Eventually, they gave him one and he did some testing against a typical carbon wing. Turns out, the Elan profile added several MPH down the back straight and in turns at Road Atlanta. Right then, he knew he had something that works. He made a kit for the BMW M3’s and started making wings for all different vehicles. Now he has 7 people and they help all sorts of teams with
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151: Jonny Mill of WheelWell.com
11/03/2019 Duration: 58minJonny Mill grew up in a small town in California and moved to LA as soon as he graduated high school. He worked at a talent recruiter and had various jobs in the entertainment industry with advertising and marketing. He always enjoyed cars, but things really took off when he developed The E-Stopp (an electronic parking brake). It was intended for handicap vans but soon found an amazing niche in the automotive restoration market. He was approached by Bryan Harrison of SEMA to compete in the first SEMA Launch Pad competition and took first place. After that, he started an innovation company and then began doing marketing/advertising for various TV shows and networks. He recently took a position at WheelWell.com where users can showcase their car builds. It has grown to an online hangout for car enthusiasts to share reviews, link to all the products used in their build, and even facilitate selling their vehicle. WheelWell’s latest push is their marketplace which allows users to purchase the parts they see on the
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150: Charlie Eklund of Hennessey's Tuner School
11/02/2019 Duration: 49minCharlie Eklund moved down to Houston, TX to attend Tuner School in 2017. The people at Hennessey Performance saw something special in Charlie and offered him a job in the admissions department for the school. Since then, Charlie has been the face of Tuner School to narrow down the applicants and help them get jobs after graduation. To further help them out, Charlie helps students find part time jobs while taking classes and they even offer a house where the students can rent a room and not have to worry about furniture. John Hennessey started Tuner School because he was getting multiple inquiries on how to work on cars and tune them. So, he just decided to meet that specific need and develop a curriculum with various industry experts. The classes are capped at 15 students to focus on providing the best education possible.