Ad Age Marketer's Brief

CMO Fara Howard talks about the role of TikTok and AI for GoDaddy

Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans

Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.

The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.

Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy

TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.

The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisition

After last year’s meltdowns, the carrier is investing in technology and communications

Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.

CMO Tim Ellis discusses influencers, social media and showing a more ‘playful’ side of the league

Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.

Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.

Roxy Young, Reddit’s chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates on certain subreddits.

CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketing

Austin Leonard, head of sales for Sam’s Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.

Applied Design’s Brad Scott joins the Marketer’s Brief podcast to talk about the challenges and benefits of including accessible elements in design

Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.

Malibu marketing VP Matt Foley talks about playing to the brand’s strengths, including two remakes of ‘Escape (The Pina Colada Song)’

Spin Master’s new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what’s ahead for the holiday season