Ad Age Marketer's Brief
Sam’s Club’s Austin Leonard on future of retail media
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:20:41
- More information
Informações:
Synopsis
Austin Leonard, head of sales for Sam’s Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.
