Ad Age Marketer's Brief

Jason Sorley, brand Director for whiskey at Diageo, on how Seagram’s 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture.  

Proven Skincare uses artificial intelligence to create tailor-made products for individuals. Ming Zhao, the CEO and co-founder of the startup, joins Marketer’s Brief to discuss why skin care is so trendy and how technology enters the equation.

Patty Trevino, senior VP of brand marketing at CKE Restaurants Holdings Inc., dishes on the new “Feed Your Happy” campaign from 72andSunny New York, which is working on Carl’s Jr. and Hardee’s again after a hiatus.

Hyatt is incorporating more wellness into its offerings for guests and employees. Mia Kyricos, the first global head of wellbeing at Hyatt, joins Marketer’s Brief to discuss new partnerships and initiatives to enhance the brand.

TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo update and website overhaul.

Craig Erlich of experiential marketing agency George P Johnson on the changes coming to the Detroit auto show—which is moving from January to June—and how auto brands can seize on the new format.

Ad Age's Jessica Wohl, Jeanine Poggi and E.J. Schultz on the early trends emerging in advance of advertising's biggest day of the year.

How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer’s Brief to discuss what he calls the brand’s Super Bowl.

Laura Lashley, national education manager for Seedlip, which bills itself as the world’s first non-alcoholic distilled spirits brand, talks about the brand’s origins and its plans for Dry January.

We discuss and dissect our ranking of the 10 companies and brands that marketed their way to the top in 2019.

Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as “the curly fry in a world of regular fries,” says Adrienne Ingoldt, senior VP, chief brand and experience officer. She discusses the brand’s recent efforts and plans for 2020 on Marketer’s Brief.

Pepsi’s marketing VP Todd Kaplan talks about the decision to lean into the phrase “Is Pepsi OK,” and why he thinks Cardi B is a perfect fit for the brand. Plus, we try pin him down on what Pepsi has planned for the Super Bowl.

Does Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters discuss this and more in this week’s holiday-themed pod.

Yin Rani, the new CEO of MilkPEP, joins Marketer’s Brief to discuss how the milk marketing organization responds to an onslaught of non-dairy competition and how her prior roles at Campbell Soup and at agencies prepared her for the role.

Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what  effect global warming might have on the ski season.

Alegra O’Hare, the new CMO at the Gap, joins Marketer’s Brief to discuss the brand’s holiday campaign and marketing trends.

Martin Renaud joins Marketer's Brief to discuss how Mondelēz International has reworked its marketing team and why digital media is such a crucial part of its diet.

Behind the beer industry’s push to lift the category, which has lost ground to wine and spirits.

Digging into the California Consumer Privacy Act with Eric Babel, CEO of TrustArc, a privacy compliance consultant, including how a real estate tycoon jumpstarted the regulation.

Ad Age reporters on what to expect at this week’s gathering of the Association of National Advertisers in Orlando.