Ad Age Marketer's Brief
Anti-snob cocktail marketing
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:24:04
- More information
Informações:
Synopsis
Jason Sorley, brand Director for whiskey at Diageo, on how Seagram’s 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture.
