Ad Age Marketer's Brief
Data-driven tourism marketing
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:25:42
- More information
Informações:
Synopsis
Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what effect global warming might have on the ski season.
