Strategy With Jason

Brandi Lindgren (brandE Consulting) chats with Jason about retention whether it's with employees or customers, the fact that dealerships seem to accept the revolving door, how to offer customers real value and loyalty, also why focusing strictly on volume in dealerships is a mistake.

Andrew Sweet (Co-Founder Drivably) talks with Jason about customer's selling their own cars, the economic impact of COVID on the auto industry, car subscription services and the divide between a customers love of a new car and hate of the dealership.

Today I jam with Adam Paterson at the Nissan Studio. We discuss the future of virtual showrooms, OEM and dealership synergy and leading digitally. Jason Harris - Continue the conversation: Instagram - Instagram.com/strategywithjason/ Facebook - facebook.com/StrategyWithJason/ LinkedIn - linkedin.com/in/strategywithjason/ Twitter - twitter.com/StratWJason www.StrategyWithJason.com www.ddsolutions.ca www.bell2bell.ca (Get your closers coffee here!)

Wecome back our returning guest Russell Gentry! Russell has committed to our industry since early web 1.0 his marketing career began in 1998. He joined Autoweb in 1999 and was with them till the sale to Autobytel. In 2017 invested into a series of new ventures that all revolved around using data science, analytics, and machine learning to create new consumer engagement solutions. Russel and I discuss: •Update to the cookie war •Data storytelling - How dealers can take control of their 1st party data •How can dealers avoid Digital AD Fry

Strategy With Jason Feat. Simon Bowkett by Jason Harris

Strategy Mob Podcast feat. Allan Langer by Jason Harris

On this podcast I jam with Meghan Brazil. We discuss sales persons social branding, building a social media routine, how to get over the fear of being on video, and more!

On this podcast I jam with Michael Ballero we discuss TikTok, sales persons social branding, crypto currency, NFTs, how to develop a proper why for your dealership and how to improve your vendor partner relationships. Michael is an automotive industry leader, successful business developer, youth club soccer coach, and a regional partner for KeyFetch Auto. He is often sought out for his automotive training and a few months ago dove head first into creating content on TikTok.

I really enjoyed talking to Todd Smith at 360 Converge. We jammed about automated follow up best practices, lead communication workflow strategies, how tech should not define the processes, and how digital retailing is an opportunity to create a customer experience.

I have really been looking forward to jamming with Dan Moore. I have been a fan of his product for sometime. Dan and I talked about debunking the myth of attribution, how to avoid self proclaimed marketing experts, our journeys with seflawrness, and the secret sauce. Dan's array of experience in marketing and leadership has given him a unique perspective on automotive and brand marketing. Dan is a big idea thinker and strategist, with boots-on-the ground experience at dealerships he has given him a great reputation in the automotive industry.

I had a great time jamming with Vasilios Lambos. We talked about what clubhouse has done to the auto industry, multi channel m,marketing strategies, creating real marketing KPI's, and how dealers need to take responsibility for their marketing education. Vasilios helps the world's most forward-thinking companies use their data to drive more efficient and effective advertising.

Terry Troline is so passionate about the auto industry. I had such a good time discussing how to create a consistent operation process, the snowball of change that has happened in the last 12 months, converting traffic into opportunities, and how to choose products that are customer centric. Terry's background has allowed him to develop a blend of Customer Satisfaction, Product Knowledge, and Needs Awareness. Terry is the president of EXOGloss which is the only appearance protection package to focus on the customer and not the chemical.

Jeff Sterns experience is equally as deep as it is wide. During our conversation we discussed how digital retailing is a process not a widget, why Jeff Started podcasting, the importance of video chat, the lost art of selling the story, and why we should embrace our CRM. I know you are going to enjoy this episode.

This is the best conversation I have ever had from the storage room of a dealership. During this podcast I talked with Nathanael Greklek about branding vs marketing, live events best practices, supporting staff with their branding efforts, and how to scale yourself. Nathan is the Chief Digital Branding Leader at Mohawk Honda, Chevrolet, and Collision. Nathan

This is a great conversation I had with Colin Richardson about the death of the F&I box, lack of showroom traffic, how the sales structure has to change, and the death of the salesman. Richard provides comprehensive, bespoke solutions for automotive and powersports retail groups requiring development of leading initiatives, omni-channel processes, and human capital for a somewhat "archaic" industry

Check out this great podcast with Daniel Gomez. We chatted about how to maintain a giving mindset, managers connecting with sales staff, confidence coaching, and how to train the new green peas. Daniel has empowered his clients to build epic success in their personal and professional lives. He is the International Best-Selling Author of "You Were Born to Fly", a book written to inspire and give people the high-performance habits and confidence needed to be the leaders of their own destiny.

I had such a great time jamming with Kyle Mountsier. We talked about defining your dealership's process than work back towards tech, how to own your content and marketing strategy and the importance of a single point sales person. Kyle is so passionate about Driving automotive innovation through contagious marketing and process change. Check out his podcast called Contagious Podcast conversations that encourage innovation in automotive marketing, process, and culture.

Durran Cage and I started our careers at competing dealerships down the street from each other. It is so serendipity that so many years later we connect in a Clubhouse room. During this podcast we discussed the hybrid approach to training, vroom challenging dealers to do better at branding, OEM involvement with dealers digital retailing efforts, and dealership leaders coaching their staff. Durran loves helping dealers sell more cars. Bottom line. There is nothing more that he gets fired up than seeing a dealer grow their internet sales by 20-50%, and knowing that through the partnership they make it happen together. Its all about people and putting in the right process, and that's his passion.

I had a great conversation recently with Yvan Laviolette Sales and Leasing consultant at Tristar Mercedes-Benz Moncton. We chatted about the stigma of being a car salesperson, exceeding the customers expectations, video lead response, getting over the fear of judgement and transferable talents.

On this episode I have a great conversation with Russell Hill of FixedOPS Marketing. We talked about how to define dealers WHY, how marketing has changed over the last year, fixed operations strategies and COVID culture impact for dealers.