Strategy With Jason

This is the best conversation I have ever had from the storage room of a dealership. During this podcast I talked with Nathanael Greklek about branding vs marketing, live events best practices, supporting staff with their branding efforts, and how to scale yourself. Nathan is the Chief Digital Branding Leader at Mohawk Honda, Chevrolet, and Collision. Nathan

This is a great conversation I had with Colin Richardson about the death of the F&I box, lack of showroom traffic, how the sales structure has to change, and the death of the salesman. Richard provides comprehensive, bespoke solutions for automotive and powersports retail groups requiring development of leading initiatives, omni-channel processes, and human capital for a somewhat "archaic" industry

Check out this great podcast with Daniel Gomez. We chatted about how to maintain a giving mindset, managers connecting with sales staff, confidence coaching, and how to train the new green peas. Daniel has empowered his clients to build epic success in their personal and professional lives. He is the International Best-Selling Author of "You Were Born to Fly", a book written to inspire and give people the high-performance habits and confidence needed to be the leaders of their own destiny.

I had such a great time jamming with Kyle Mountsier. We talked about defining your dealership's process than work back towards tech, how to own your content and marketing strategy and the importance of a single point sales person. Kyle is so passionate about Driving automotive innovation through contagious marketing and process change. Check out his podcast called Contagious Podcast conversations that encourage innovation in automotive marketing, process, and culture.

Durran Cage and I started our careers at competing dealerships down the street from each other. It is so serendipity that so many years later we connect in a Clubhouse room. During this podcast we discussed the hybrid approach to training, vroom challenging dealers to do better at branding, OEM involvement with dealers digital retailing efforts, and dealership leaders coaching their staff. Durran loves helping dealers sell more cars. Bottom line. There is nothing more that he gets fired up than seeing a dealer grow their internet sales by 20-50%, and knowing that through the partnership they make it happen together. Its all about people and putting in the right process, and that's his passion.

I had a great conversation recently with Yvan Laviolette Sales and Leasing consultant at Tristar Mercedes-Benz Moncton. We chatted about the stigma of being a car salesperson, exceeding the customers expectations, video lead response, getting over the fear of judgement and transferable talents.

On this episode I have a great conversation with Russell Hill of FixedOPS Marketing. We talked about how to define dealers WHY, how marketing has changed over the last year, fixed operations strategies and COVID culture impact for dealers.

What a fun conversation I had with none other than Franks Lopes. We discussed the positive effects the last 12 months has had on our industry, ways to process our way to profitability, how there is no such thing as a magic diet pill and the power of goal setting. Frank is the Author of "The 7 Minute Setup - How To Achieve Your Personal & Professional Goals Faster & Easier" - which was recently featured in FORBES as one of "The 7 Best Investments In 2021". Frank helps businesses of any size create their “Why Buy” message, stripping away the gimmicks, promotions and deals to tap into what makes them different.

Lead engagement strategies, Digital retailing, Lead Response Syntax, Video best practices are just a handful of topics that I discussed with Steve Roessier recently. We had so much fun laughing and discussing best practices. I know you are going to enjoy this podcast. Steve's goal is to help dealerships focus on customer experience thru more Texting and Personalized Video. He is Responsible for launching & developing an implementation strategy for DriveCentric.

During this episode I jam with Squire Pettis about the taboo service upsell. We discuss what should be upsold, how to upsell the right way, and hot to compensate for the upsell without sacrificing customer experience. Squire works with Automotive retailers primarily in the after sales department to improve their market share, customer retention, customer experience metrics, and profitability.

You are going to really enjoy this podcast. Tom kline and myself jammed about dealer liability, AD complicity and resolving staff and customer concerns. This is not the sexy part of the business but it is so important that as dealers we have the right processes in place. Tom Kline was born into the car biz. The automotive business is truly in his blood. For over 30 years in the auto and RV industries, he has developed easy-to-use compliance solutions that demonstrate on-going efforts by dealerships to effectively comply with federal, state and local industry regulations.

During this podcast I have a blast discussing all things data. We discussed the very time sensitive cookie wars as how Russell calls it cookie armageddon, and how it impacts automotive marketing. Plus we review the need for dealers to control and protect their own data. Russell has committed to our industry since early web 1.0 his marketing career began in 1998. He joined Autoweb in 1999 and was with them till the sale to Autobytel. In 2017 invested into a series of new ventures that all revolved around using data science, analytics, and machine learning to create new consumer engagement solutions.

Today Jason jams with Brian Allan. They discuss new ownerships models, the future of electric vehicles, and why tech companies need dealerships.

Checkout my conversation with Andrew Compton. We discussed what is a good vendor, worst vendor stories, and vendors being in synergy with their dealer clients. After Andrew's first automotive SaaS startup scaled to over 2,500+ dealer accounts, in just 5 years, today he helps other organizations generate exponential growth with sales and marketing strategies that work in automotive. Jason Harris - Continue the conversation: Instagram - Instagram.com/strategywithjason/ Facebook - facebook.com/StrategyWithJason/ LinkedIn - linkedin.com/in/strategywithjason/ Twitter - twitter.com/StratWJason www.StrategyWithJason.com Andrew Compton https://www.linkedin.com/in/comptonandrew/

Today Jason jams with Brian Allan. They discuss new ownership models, the future of electric vehicles, and why tech companies need dealerships. Jason Harris - Continue the conversation: Instagram - Instagram.com/strategywithjason/ Facebook - facebook.com/StrategyWithJason/ LinkedIn - linkedin.com/in/strategywithjason/ Twitter - twitter.com/StratWJason www.StrategyWithJason.com www.ddsolutions.ca www.bell2bell.ca (Get your closers coffee here!)

Today Jason jams with Glenn Lundy. They discuss what LEADD is, mental health during the pandemic, and allowing yourself to feel. Jason Harris - Continue the conversation: Instagram - Instagram.com/strategywithjason/ Facebook - facebook.com/StrategyWithJason/ LinkedIn - linkedin.com/in/strategywithjason/ Twitter - twitter.com/StratWJason www.StrategyWithJason.com www.ddsolutions.ca www.bell2bell.ca (Get your closers coffee here!)

Today Jason jams with Ammun Khurshid. They discuss what real automotive leadership is, doing more than your job entails, and how to redefine the f and i experience for the customer. Jason Harris - Continue the conversation: Instagram - Instagram.com/strategywithjason/ Facebook - facebook.com/StrategyWithJason/ LinkedIn - linkedin.com/in/strategywithjason/ Twitter - twitter.com/StratWJason www.StrategyWithJason.com www.ddsolutions.ca www.bell2bell.ca (Get your closers coffee here!)

I recently jammed with Jeff VanderWal. We discuss what digital retailing really is, effort based pay structure, digital retailing processes, and more! Jeff is cultivating an improved way in which vehicles are retailed to consumers, Jeff has developed an industry changing approach and business model within the retail automotive space. https://www.linkedin.com/in/jeff-vanderwal/ https://www.clearshiftcars.com/ Jason Harris - Continue the conversation: Instagram - Instagram.com/strategywithjason/ Facebook - facebook.com/StrategyWithJason/ LinkedIn - linkedin.com/in/strategywithjason/ Twitter - twitter.com/StratWJason www.StrategyWithJason.com

Today Jason jams with Steve Stauning. They discuss how to deal with the "on-off", preparing for 2021, and changing your processes to match the customer.

Checked out the podcast i did with George Nenni. We discussed how dealers can effectively utilize Google My Business to improve their SEO efforts, holding automotive vendors accountable and what to look for in an agency offering SEO services. George for the last 30 years has shown car dealerships how to separate the digital marketing wheat from the chaff. he is passionate helping dealers harness the power of digital analytics to help eliminate ad waste and maximize your marketing dollars. #marketing #carsales #automotiveindustry #cardealers #cardealerships #automotivemarketing #carsalesman #auto #cardealership #cars #bell2bell #automobile #automobile #dealerships Jason Harris - Continue the conversation: Instagram - Instagram.com/strategywithjason/ Facebook - facebook.com/StrategyWithJason/ LinkedIn - linkedin.com/in/strategywithjason/ Twitter - twitter.com/StratWJason www.StrategyWithJason.com www.ddsolutions.ca www.bell2bell.ca (Get your closers coffee here!) George Nenni https://www.linkedin.com/in/geo