Asphalt Life Podcast

Our Atlas Pro™ Plus Diamond contractors are the lifeblood of who we are. Without them — and all of our loyal contractors — and the homeowners who choose to put our products on their homes, we wouldn’t be here.   So as we continue to celebrate these ultimate Asphalt Lifers, we chat with Diamond contractors Mike Guy, of Guy Brothers Roofing in the Florida Panhandle and Southwest Alabama, and Michael Woodward, of Mills Roofing in Fredericksburg, VA.   Both companies had humble beginnings. Mike and his brother Ronnie started Guy Brothers Roofing in 1971 with $278 and a 1969 Dodge pickup truck. Michael’s grandfather started Mills Roofing in 1976 with a station wagon, hatchet and toolbelt and a ladder with missing rungs that he found in downtown Fredericksburg.   During our discussion, Mike and Michael explain how technology has changed the way they do business and why they love installing Atlas products.   We tell our contractors and sales reps to stop leading with price and start leading with value. Mike and Mich

We’ve got another great webinar to share with you! This time, Tiara talks with our friends at ContractorCoachPro, founder and head coach Jim Johnson and coach Nathan Tebedo.   Jim describes how his company helps roofing contractors develop leadership strategies for building successful sales teams and businesses. He also explains how to create a game plan for training, hiring, recruiting and onboarding new talent.   Would you work for you? Discover the answer in this episode!   And to top it off, you can get a free coaching session! (See contact info below.)   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode host: Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guests: Jim Johnson, ready to put you in the game Nathan Tebedo, likes big sales and he cannot lie   ContractorCoachPro on Facebook: https://www.facebook.com/contractorcoachpro/   The Perfect Sales Force by Derek Gatehouse: https://www.amazon

Our ProForce Elite sales reps proudly personify the “Live, Roof, Play” motto.   In the second part of our series highlighting some of our awesome sales team members, Tiara and Alex talk to Bill Taylor and Mike Walker.   Bill covers Maryland, Washington D.C. and Northern Virginia. He tells us how he got into the roofing industry, shares his most embarrassing moment and describes what life is like living with a Pirate (his green-winged macaw).   Mike covers Memphis, TN, and Northern Mississippi. The former teacher explains how talking to people and staying positive helped him establish a successful career in roofing sales. He also tells us about his world travels and how he represents the Asphalt Life everywhere he goes.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing   Episode guests: Bill Taylor, gets

Atlas Pro™ Diamond contractor Dan Worstell graduated from LSU with a degree in construction. He was supposed to be in a coat and tie, carrying a briefcase. So when he reluctantly took a job with a roofing company while looking for other work, he was embarrassed to tell his friends and family.   “As it turned out, I was the one that had the better job by a long shot,” he says. “I got to dress casually and comfortably and ride around town meeting different homeowners and that was fun for me.”   Since then, Dan has grown and sold roofing companies in Dallas, TX, Denver, CO, and Baton Rouge, LA. Now he’s settled in Virginia, as the owner of Pyramid Roofing.   In the first segment of this episode, Dan shares his journey with Tiara and Alex, including why he has a win-win-win mentality and how “lagniappe” translates to excellent customer service and awesome company culture.   We wrap up this episode on a jobsite in Raleigh, NC, where Tiara visits Will Jordan with Ready Roofing. The pair chat about the best ways to

Today, we’re introducing the first of many episodes highlighting some of our most loyal partners — our Diamond contractors, the heart of the Asphalt Life.   Atlas Pro™ Diamond status represents three consecutive years at the Platinum level. That means, in three years, a contractor has installed 300 Atlas Signature Select® Roofing Systems or 30,000 squares of Atlas shingle squares featuring Scotchgard™ Protector.   In this episode, Tiara and Alex talk to Jason Darnell, owner of Darnell Construction in Cedar Rapids, IA, who’s been in business for 15 years and sells 100% Atlas roofing systems.   Tiara also chats with Tony Moore, owner of TAG General Contractors in Orlando, FL. Tony’s had his business for nearly 20 years, but he’s been in the construction industry since 1980.   The guys share how they got into roofing and why they believe in Atlas products.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Tiara Searcy, conten

 Do you explain the “why” to your homeowners? If not, you could be missing out on potential jobs! In this episode, pro contractors Mike Holmes and Mike Holmes Jr. cover this and several other strategies that can help you win with homeowners.   The audio comes from the awesome webinar we did with the HGTV and DIY Network hosts, who also tell us how they got into the construction industry and why they’re so passionate about what they do.   Wanna meet the Holmes crew? Go to the link below to enter the Roof It Right sweepstakes. Five lucky contractors will win an all-expense-paid trip to Toronto, Canada, where they’ll get to tour the Holmes facilities and shoot a 30-second promo video with Mike Holmes himself!   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guests: Mike Holmes, new grandpa Mi

We love our ProForce Elite sales reps — all 60+ of them! This incredible team of men and women works tirelessly across the country, building amazing relationships with our Atlas Pro™ contractors. So we’re dedicating time on the podcast to get to know some of them better.   In these first three segments, we talk to Cathy Acosta, regional territory manager for Pennsylvania and New York; Adam Stanley, territory sales rep for east Central Florida; and Josh Romano, territory sales rep for Oklahoma. We ask them what it’s like to work in their market, what they love about their job and what they do for fun.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing   Episode guests: Cathy Acosta, lives and loves the Asphalt Life Adam Stanley, fishes and knows things (like how to work on a space shuttle, NBD) Josh Roma

As summer 2019 winds down, Stan, Tiara and Alex chat about the highlights of the season and look ahead to fall. Everyone’s excited for football, back to school and upcoming events. The gang also discusses Atlas Roofing’s current promotions, which include a chance to win an ultimate Asphalt Life tailgate party as well as a trip to Toronto, Canada, to meet professional contractor and TV host Mike Holmes. Time to start cooling down!   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing Discussion topics: (0:23) End of summer = football! (1:49) Success of Atlas StormMaster® shingles built with Core4™ Technology (6:12) Back to school (10:50) What’s coming up + current promotions (16:21) Transition to fall (17:36) Closing thoughts

Whether you know a survivor or have lost someone to it, cancer has touched nearly every one of us. In this very special episode, Stan, Tiara and Paul share how cancer has affected their lives and loved ones.   And in honor of Breast Cancer Awareness Month coming up in October, we’re excited to announce a special-edition pink ribbon version of our Summit 60® underlayment. For every roll of Summit 60 (pink and regular designs) sold between Aug. 15 and Oct. 15, Atlas Roofing will donate $2 to Susan G. Komen.   Join us in supporting this great cause!   For more information, visit: https://asphaltlife.atlasroofing.com/article/summit-60-goes-pink-for-breast-cancer-awareness   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing Paul Casseri, product manager for Atlas Roofing   Reference: Susan G. Komen https:/

In this episode, we took some of the best parts of our webinar on how to become a FORTIFIED Roof Certified Contractor. Fred Malik, managing director for FORTIFIED Building Products, and Mark Zehnal, senior roofing specialist for the Insurance Institute for Business & Home Safety (IBHS), enlightened us on everything from qualifying Atlas products to excellent homeowner incentives. Listen to learn more about this great program and how you can stand out from your competitors!   To watch the webinar in its entirety, go to: https://asphaltlife.atlasroofing.com/article/build-fortified-tough   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Alex Dale, regional sales manager for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing Paul Casseri, product manager for Atlas Roofing   Episode guests: Fred Malik, FORTIFIED leader Mark Zehnal, FORTIFIED trainer   References: FORTIFIED resources and tra

In part one of this series, we talked about how to choose an SEO vendor. But what happens after you find one? In this episode, we cover three DIY ways you can leverage SEO on your website. Ethan Petroka, CEO of Omega SEO, joins Tiara and Alex for another great discussion. According to him, you shouldn’t consider Google to be a search engine, but a solution engine. Have a listen to learn more and discover how to be at the top of your SEO game!   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing   Episode guests: Ethan Petroka, SEO shark ep@omegaseo.co   Contact info: OmegaSEO.co | 203.349.9232   References: Google reviews plugin: https://wordpress.org/plugins/widget-google-reviews/   Roofing SEO: https://omegaseo.co/roofing-seo   Discussion topics: (0:24) Welcome and intros (2:34) Having relevant content o

Spring has sprung — and so can your sales! In this episode, Stan and Tiara talk to Sam Taggart, founder of D2D, the No. 1 door-to-door sales consulting company in the country. Sam explains how he started his business when he was 11 years old, selling coupon books door to door. And while some may think door-to-door sales is beneath them, Sam explains how and why this simple sales strategy can generate millions — even billions — of dollars in revenue. In our digital world, where things like work ethic, communication and grit are often a rarity, Sam wants to inspire door-to-door sales professionals to hold their heads high — while also filling their wallets. He also discusses why roofing companies can greatly benefit from a door-to-door sales team.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing   Epi

In this episode, Stan and Tiara chat with Joe Hughes of Contractor Dynamics, which helps construction companies improve their digital marketing to grow their businesses. Learn what a brand is — and, perhaps more importantly, what a brand is not. Discover the roles company culture, customer communication, pricing and perceived value play in building a successful roofing brand.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guest: Joe Hughes, brand boss   Contractor Dynamics: https://contractordynamics.com/   Discussion topics: (1:43) What is a brand? (4:37) Brand building for contractors (6:36) Tangible vs. intangible factors (7:31) Building a team/culture (10:54) Customer communication + key messaging (14:49) Go-to-market strategy + pricing (17:16) Best, better, good (19:51) Building com

Spring has sprung, and the warmer weather means more business — and more time being active outside. But the physicality of roofing isn’t enough to keep you in tip-top shape. In this episode, Stan and Tiara chat with Walter Romano and Jon Vitolo of RK General Contracting in Dover Plains, NY. Despite a scaffolding accident that left part of Walter’s face and tongue numb and caused six herniated discs in his back, the guys motivate each other to make strength and conditioning training a priority. Listen as they share tips for starting or upping your workout routine.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guests: Walter Romano, one tough cookie Jon Vitolo, needs more kettle bell   RK General Contracting: http://rkgeneralcontracting.com/   Discussion topics: (1:54) Meet Walter + Jon (

If you’re not maximizing your website’s search engine optimization (SEO) efforts, you could be missing out on countless job opportunities. In this episode, Tiara and Alex talk to Ethan Petroka, founder of Omega SEO, who explains what to look for in an SEO provider. Learn the difference between black-, white- and gray-hat agencies. Plus, hear some best practices and long-term strategies for growing your roofing business. Stay tuned for Part 2 of this special series, in which the gang will share practical next steps for getting in the SEO game.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing   Episode guest: Ethan Petroka, SEO shark   Contact info: OmegaSEO.co | contact@omegaseo.com | 203.349.9232   References: 5 Questions To Ask Your SEO Provider https://www.atlasroofing.com/download.php?uid=1841 Keywo

Ready to get into the financing game? In this episode, Tiara shares clips of her webinar with Wade Davis, national contractor programs specialist for Atlas Roofing, and Dave Segur, national sales manager at GreenSky, a leading provider of consumer financing. The trio discuss how financing can help roofing contractors win more (and bigger) jobs and also answer some of the most common questions.   Watch the webinar in its entirety: https://asphaltlife.atlasroofing.com/article/how-to-offer-homeowner-financing-webinar   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode host: Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guests: Wade Davis, the contractor whisperer Dave Segur, wizard of finance   Contact info: wdavis@atlasroofing.com or 919.685.7217 david.segur@greenskycredit.com or 404.832.4146   Financing 101 For Contractors: https://asphaltlife.atlasroofing.com/article/financing-101-for-roofing-con

We’re gonna blow your mind — with science! Specifically, the science behind our new Core4™ Enhanced Polymer Technology! Stan, Alex and Paul are back for a chat with special guest Hazem Shanab, director of research and development for Atlas. Hazam explains how Atlas has moved beyond SBS with an enhanced proprietary polymer that makes our asphalt shingles stronger and longer-lasting than those made with standard asphalt technology. The team also discusses how Atlas StormMaster® Shake and StormMaster Slate impact-resistant shingles with Core4 earned their UL 2218 Class 4 rating. Learn more about Core4 at AtlasRoofing.com/Core4.    Links: Core4™ Enhanced Polymer Technology https://asphaltlife.atlasroofing.com/article/atlas-introduces-core4-enhanced-polymer-technology   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing Pau

In this episode, we share some of the best parts of our webinar with Contractor Dynamics founder Joe Hughes, who helps construction companies leverage their digital marketing to improve and grow their businesses. Joe describes how contractors can use search engines and social media to gain leads for their roofing products and services. He breaks down the digital marketing landscape and explains why most digital marketing doesn’t work. He also covers the six components roofing contractors need to build a brand their market trusts. Watch the webinar in its entirety: https://asphaltlife.atlasroofing.com/article/webinar-build-your-brand-close-more-jobs.  Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode host: Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guest: Joe Hughes, digital marketing guru   Topics covered: (1:22) Search vs. social (3:15) Google AdWords (4:41) Facebook ad campaigns (5:26) Under

Stan, Alex, Paul and Tiara recap the 2019 International Roofing Expo (IRE) in Nashville, TN. Their discusses some of the highlights of this year’s event, which included talking to countless roofing contractors, distributors and vendors, such as their friends at EagleView, The Catalyst Group, Contractor Coach Pro and Company Cam. They also share what happened at the Atlas booth — from roofing product demos with Atlas shingles featuring Scotchgard™ Protector to a special visit from professional contractor and TV host Mike Holmes. Plus, the gang talks to the winner of the 2018 Asphalt Life Truck Giveaway, David Smith, owner of DKS Roofing in Douglasville, GA, to find out what he plans to do with his new ride — a 1951 “Atlas red” Chevy 3100 pickup. Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing Episode hosts: Stan Bastek, national sales director for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing Paul Casseri, product manage

Welcome to the Asphalt Life Podcast from Atlas Roofing! In our first official episode, meet hosts Stan Bastek, national sales director; Alex Dale, regional sales manager; and Tiara Searcy, marketing and technology specialist. They explain how the podcast will help you, the roofing contractor, grow your brand and business. They also preview future episodes, which will cover topics such as sales and marketing strategies, technical tips, hot topics and contractor lifestyles. Plus, learn how each of your hosts got into the roofing industry, hear about their families — and judge their taste in college sports teams! Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing Atlas Roofing is an innovative manufacturer of roofing products that offers a variety of asphalt roof shingles, including shingles featuring Scotchgard™ Protector.