Asphalt Life Podcast

In this episode, Stan and Tiara chat with Joe Hughes of Contractor Dynamics, which helps construction companies improve their digital marketing to grow their businesses. Learn what a brand is — and, perhaps more importantly, what a brand is not. Discover the roles company culture, customer communication, pricing and perceived value play in building a successful roofing brand.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guest: Joe Hughes, brand boss   Contractor Dynamics: https://contractordynamics.com/   Discussion topics: (1:43) What is a brand? (4:37) Brand building for contractors (6:36) Tangible vs. intangible factors (7:31) Building a team/culture (10:54) Customer communication + key messaging (14:49) Go-to-market strategy + pricing (17:16) Best, better, good (19:51) Building com