33 Tangents

We live in a society where we are trained from childhood to get in line and stay there.  Those that challenge the norm and try to bring new ideas & ways of doing things are labeled rule breakers and problems. Companies and individuals claim to want to work with those that are creative, but then are quick to stifle it.  We’ve all run across those times where questioning why a company does something is met with “We’ve always done it that way.” On this week’s episode of the 33 Tangents podcast, Jim and Jason talk about why that is often the case and how someone can bring new ideas and creative solutions to the table without being labeled as a troublemaker. Items we mentioned Twitter thread with the origin of this topic. WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33S

Our grandparents worked for the same company for most, if not all of their career.  That is a foreign concept to many these days it feels like that in the business world today, every relationship is one of convenience.  Does loyalty now extend to only “What have you done for me lately?” On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what it means to be loyal as both an employer and an employee.  They talk about what it means to be authentically loyal and how sports are a great example of it at times. Items we mentioned: Ray Bourque wins the Stanley Cup Goals Against Former Clubs and Moments of Respect in Football WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/  

Part of the Code of the West is to “Ride For The Brand”.  This means to be loyal to those that take you on and hire you.  It’s not a blind loyalty, but one that is earned.   In his book Cowboy Ethics: What It Takes To Win At Life, James P. Owen writes: “The cowboy’s greatest devotion was to his calling and his way of life.  His loyalties naturally centered upon those who valued his traditions and counted upon him to uphold them.  In short, the cowboy gave allegiance and respect where they were deserved and returned.”   What does it mean to ride for the brand in a corporate setting?  When is it genuine and when is it not?   On this week’s episode of the 33 Tangents podcast, Jim and Jason take a look at what it really means to “Ride For The Brand”, how it is something that can’t be faked, and how it can show a person’s true intentions.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Am

We all know the adage that “things aren’t built to last like they used to.”  Why is that?  Why does quality feel like a lost art?   On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what it means to design and build something to last.  The conversion covers both physical products and service offerings, looking at why companies may not always have the long-term sustainability of their products & offerings in mind.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/  

Hiring the right agency is not an easy task as there are several aspects that affect quality that need to be taken into account.  Who will be working on the account on a day-to-day basis?  How does the team approach discovery and requirements building? On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss common tactics agencies often employ but are often not quickly noticed. Items We Mentioned: 33 Tangents - Episode #18 - Agency Billing Models: The Good, The Bad, and The Ugly 30 Shocking Tricks Advertisers Use To Make Food Look Delicious WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/  

In life there are things for which you want to bargain shop and others where you want to pay the premium price.  The desire to pay a premium price comes from a recognition in the difference in value and quality. In the digital analytics space it seems that many companies pay the premium price for technology licenses but bargain shop for the services associated with it. When and where you should invest in quality?  How do you recognize quality when it comes to digital analytics?  How can corporate procurement impact quality? On this week’s episode of the 33 Tangents Podcast, Jim and Jason talk about why companies often bargain shop and how quality can be quantified.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/  

Many companies are further delaying and re-evaluating the full return to the office while employees are leaving jobs with companies that are forcing a return in favor of companies offering greater flexibility and autonomy.  Some companies have even started closing and consolidating office locations.   Is the office as we’ve come to know it dead?  What should employees expect from it in the future?  What should employers consider doing with their office space?   On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the future of the office and the multiple factors at play.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/  

With the return to the office delayed indefinitely and the talk turning to the employees coming to the office on a limited basis or only when necessary, there is an undercurrent of “how are we going to manage these people?” This goes to a far extreme of employers considering software so they can “check in” on their employees at their desk which is disturbing on many levels. Are people that unoriginal?  Is this mid-management realizing they are no longer needed if employees have autonomy? On this week’s episode of the 33 Tangents podcast, Jim and Jason talk about this alarming trend and what they see as the driver.   Items we mentioned: Jason’s LinkedIn Post 33 Tangents - Episode #89 - Talking Remote Team Management with Time Doctor Co-Founder Liam Martin The Dilbert Principle by Scott Adams WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.

Remote work is an extremely divisive and polarizing conversation online.  You are in one camp or another and cannot admit the other side may have some valid arguments. Why does the discussion around remote work vs. office work bring such a zealous response?  What drives people to one of the extreme sides of the argument? On this week’s episode of the 33 Tangents Podcast, Jim and Jason discuss the online debate that rages as people are looking for genuine information as the way of working for many is rapidly changing.  They talk about if it is an accurate representation or the hyperbolic rantings of a smaller group that have ulterior motives. THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform. WHERE

Over the last year and a half, a large number of people have been thrust into working remote.  As the debate about returning to the office has kicked into high gear many of those people have realized they would prefer to work remote. Is working remote for everyone?  Why are some of the common traits of those that gravitate to remote work? On this week’s episode of the 33 Tangents Podcast Jim and Jason dive back into the remote work topic to discuss how their perspectives on it have changed in the last couple of years.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform. WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Po

Is all the online privacy talk focusing on cookies really just a distraction?   Do cookies really pose a risk to online privacy or are there bigger threats that are not being addressed due to the focus on cookies? On this week’s episode of the 33 Tangents Podcast, Jason, Jenn, and Jim discuss their opinions on the discussion around cookies, how accurate they are, and if there are others aspects of online privacy that are being missed.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform. WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33

Customer privacy has become a sales pitch.  Companies tout the security of their products alongside the other features of the experience.    Do companies really care about the privacy of their customers or is it all just theater?   Do they really believe that privacy is a key part of the customer experience or are they trying to do the bare minimum to meet regulations? On this week’s episode of the 33 Tangents Podcast, Jason and Jim discuss where they think companies rank customer privacy as compared to other things.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform. WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Po

Since online/digital privacy has been a hot topic as of late, it feels as though the word has lost a bit of meaning.  Privacy means different things to different people.   What does it mean to have privacy when you’re online?  Are anonymity and privacy the same thing?   On this week’s episode of the 33 Tangents Podcast, Jason, Jenn, and Jim discuss what online privacy means to them the threats they see to it.  They discuss the responsibilities the technology and content providers have as well as the responsibilities of uses.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform. WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Go

More than 25 years ago the commercial web embraced the advertising model over the subscription model for access to content.  What we’ve seen is ever increasing data collection in order to provide more relevant ads to drive ad revenue for the purpose of supporting content creation. How much are we giving away in the name of free access to content?  When does data collection go too far?  How can users be informed on the value they get from data collection without stirring up unreasonable paranoia? On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the value of the information we provide and the experiences that are possible with data collected when online and using connected devices.    THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.   And if we are getting you hooked, don’t forget to subscr

On this week’s episode of the 33 Tangents Podcast, Jason and Jim are joined by returning guest Dr. Stephen Marshall to talk about ways higher education can help college students get meaningful, real-world experience.   Stephen is the Chief Marketing Officer & VP of Workforce Development at the newly established ETSU Research Corporation at East Tennessee State University.   Items we mentioned: Stephen’s LinkedIn Profile Website for Research Corporation at East Tennessee State University 33 Tangents - Episode #50 - Talking Mentoring and Coaching with ETSU Department Chair Stephen Marshall 33 Tangents - Episode #71 - Jumping At Every Consulting Opportunity with ETSU Department Chair Stephen Marshall 33 Tangents - Episode #105 - Talking About The Status of Higher Education with ETSU Professor and Department Chair Stephen Marshall   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would

We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021. On this week’s episode of the 33 Tangents podcast, we’re going way back to the early days.  This episode was originally published on June 8, 2018. There are many careers for people to choose from that have a predefined path from beginning to end, starting with school and ending with retirement.  What many of us have found is that Digital Analytics presents something different, a career and industry that is wide open with people from many different backgrounds and educational training.  After getting frequently asked how they got into this career, Jason, Jon, and Jim decided to talk exactly about this this week.  They talk about what they went to college for, what they planned to, and the choices that led them here.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate

We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021.   This episode was originally published on August 23, 2019.   The business world is often thought of as cold and calculating. The only purpose employees serve is to make widgets and check items off a list. When push comes to shove, employees are cut loose when finances are tight. Employees are scared to reach out and ask for help for fear of being seen as weak, thought of as less, and someone else taking their job.   There are those that are trying to change it. More and more are talking about building a culture of trust within their business or organization. The key things with a trust culture is the ability to be honest and vulnerable in order to make yourself, your team, and your org better. Dan Roden is one of those people and he joins Jim and Jason this week talk about what trust culture means and how to go about building one.   THANK YOU We know your time is limited, so it means a lot

We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021.   This episode originally aired on October 9, 2020.   We’ve seen the trend of customers wanting more of a “relationship” with the brands & companies they buy from for quite some time now.  Whether that be showing how they feel through social media or searching out companies that share the same values as them.   2020 presented a whole new set of challenges for companies trying to build that connection with the ability to have in-person interactions made very limited or not possible at all.   This week we’re joined by Charlie Roberson, the Head of Project Delivery at Verbate.  Verbate offers their clients a simple to use, affordable video survey platform so that they can hear directly from their customers.  Verbate is a distributed company with employees located both in the UK and Australia   Earlier in 2020 we were joined by Matt Barnett, the founder of Bonjoro.  Verbate is the precurs

We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021.   This episode was originally published on October 11, 2019.   This week Jim and Jason are joined by Carrie Bourke, Director of Customer Analytics and Insight at Harvard Business Review.   Prior to her time at HBR, Carrie spent times in analytics leadership roles at Clario Analytics, L.L. Bean, & Staples. Over the last 3 years Carrie has been a partner of 33 Sticks and during that time she has taken a methodical approach to building out a new digital marketing ecosystem.   Carrie’s plan to build and add new capabilities over time runs counter to what is the typical plan to rush and get everything built in a short period of time. Jason, Jim, and Carrie dig into what led her to take this approach and the benefits she has seen.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, w

There is no better teacher than experience, which itself only comes with time.   On this week’s episode of the 33 Tangents Podcast, Jason and Jim talk about the lessons they were only able to learn through leading numerous analytics and marketing technology implementation projects over the years.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform. WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/