33 Tangents

33 Tangents - Episode #167 - From The Archives: Building Authentic Customer Connections with Charlie Roberson, Head of Project Delivery at Verbate

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Synopsis

We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021.   This episode originally aired on October 9, 2020.   We’ve seen the trend of customers wanting more of a “relationship” with the brands & companies they buy from for quite some time now.  Whether that be showing how they feel through social media or searching out companies that share the same values as them.   2020 presented a whole new set of challenges for companies trying to build that connection with the ability to have in-person interactions made very limited or not possible at all.   This week we’re joined by Charlie Roberson, the Head of Project Delivery at Verbate.  Verbate offers their clients a simple to use, affordable video survey platform so that they can hear directly from their customers.  Verbate is a distributed company with employees located both in the UK and Australia   Earlier in 2020 we were joined by Matt Barnett, the founder of Bonjoro.  Verbate is the precurs