33 Tangents

Server-side tracking is being pitched as the next great leap forward in analytics and marketing data collection.  It is positioned as the cure for all current ills facing digital analytics and marketing data collection as well as those to come. What is it?  Is it over-hyped?  What can it really do and what real problems does it solve?  What are the pitfalls?  Are you risking getting stuck in a particular ecosystem? On this week’s episode of the 33 Tangents podcast, Jason, Jenn, and Jim discuss what they’re seeing with server-side tracking and if they think it will solve the problems it is pitched to solve.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe

Implementation of digital analytics solutions is often pitched as “just do X, Y, & Z” and you’re all set.  We know that is not the case.   What are the keys to a solid implementation?  Do should you ensure to have in place at the start of the implementation as well set up for the future? On this week’s episode of the 33 Tangents podcast, Jenn, Jason, and Jim discuss factors necessary to not just deploy a solid analytics implementation but also ensure its long-term success.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com

It’s been a while since the topics of data collection architecture and analytics implementation have been discussed.  What are some of the things that are going on in that space?  Where could things possibly be going? On this week’s episode of the 33 Tangents Podcast, Jim and Jenn discuss martech data collection, common issues clients are encountering today, and the positive developments.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.f

The metrics associated with organizational and individual goals are one way owners & management monitor the health of the business.  When designed and deployed with intention, goals can successfully aid in that.  When haphazardly put together, they can hinder the business. What does it mean to intentionally design goals that aid the business?  How can goals become misaligned with the purpose of the business and its employees? On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss how poorly planned goals can negatively impact a business and what is at the root of them.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcas

The mistake many businesses make is they over-operationalize procedures and bog their employees down with a large number of policies.  The reason given for doing business in this manner is that it is to ensure a great experience for customers, but the real reason is that they don’t completely trust their employees. What kind of experience does that really create for customers?  What leads to the lack of trust?   On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue talking about what it means to be actively involved with running a business and how lack of involvement impacts policies and procedures.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/

Every business, from a small town diner to a large multi-national conglomerate, has their regular customer.  These are key to success.  They are the barometer indicating how the business is going and they are the business’s biggest advocate.   What can cause a business to start taking their regular customer’s for granted?  What are some of the warning signs regular customers can provide, both verbal and non-verbal?   On this week’s episode of the 33 Tangents podcast, Jim and Jason continue their discussion around active and passive ownership involvement and the role of the regular customer.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/

It’s an all too common story, experienced as both an employee and a customer.  A business is started and is actively run the founder(s).  The product is loved by customers and the work is loved by the employees.  Something then changes and while no one is able to put their finger on it right away, customers and employees alike can feel it.  The employees sense a change in the culture.  The customers notice the product isn’t the same.  Things just feel different.   There are also those businesses that have operated for decades and both the employees & customers still love the product and experience.  What is the difference?     On this week’s episode of the 33 Tangents podcast, Jim and Jason talk about their experiences as both employees and customers where ownership’s care about the day to day differed and how it ultimately impacted the experience of the customer.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts

How many times have you gone into a store to look for something, but when approached by someone in sales you’ve responded with “no thanks, I’m good.”?  Many are not very fond of salespeople, often feeling that a salesperson’s role is to take advantage of them and convince them to buy something that they don’t need.   This feeling may be accurate and realistic in some cases, while in others the sales person genuinely wants to help you find the best solution.  As a salesperson, what value is there to being genuine and authentic?  How can you show that you are not there for just a quick sale? On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss sales and the common mistakes made during the process.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks

Requests for Proposal (RFPs) are a staple when it comes to the procurement of products and services.  They are often dreaded by not just those completing them, but by those running them. What value can a company get by running an RFP to procure services?  Is there anything a potential vendor be aware of with an RFP? On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss aspects of selling services, their experiences with RFPs, and the pros and cons they see with them.  

On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue their discussion comparing sports and business.  They focus on the areas of commitment and integrity giving examples where the business world could improve.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/

Are there certain lessons that the business world can be take away from the sports world?  What can be learned from what happens on the field of competition?   On this week’s episode of the 33 Tangents podcast, Jim and Jason take a look at certain aspects in sports that could improve business.  Having both played youth sports and now avid sports fans, Jim and Jason share stories of how sports has impacted they way they’ve approached their work.    WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/

We’re currently taking a break for holidays and will be back with new episodes starting on January 12, 2022.  This episode was originally posted on April 14, 2021. With everyone, both employees and employers, getting a taste of over the last year the move to remote work is accelerating.   More employees are asking for it and some employers have started talking about remote work being a permanent part of the way the company does business. What should small, rural do to attract remote workers?  What are cities doing to support remote work? On this week’s episode of the 33 Tangents Podcast, Jason and Jim discuss the ever changing dynamic of the remote work movement and the momentum it’s gaining.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://ww

We’re currently taking a break for holidays and will be back with new episodes starting on January 12, 2022.  This episode was originally posted on June 23, 2021. There is no better teacher than experience, which itself only comes with time.   On this week’s episode of the 33 Tangents Podcast, Jason and Jim talk about the lessons they were only able to learn through leading numerous analytics and marketing technology implementation projects over the years.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/

We’re currently taking a break for holidays and will be back with new episodes starting on January 12, 2022.  This episode was originally posted on April 21, 2021. Two years ago in the episode “Is Unlimited Time Off Actually Unlimited?”, Jim, Hila, and Jason took a hard look at the concept of unlimited PTO to see if it’s something employees find valuable or just a gimmick.  They left that conversation genuinely questioning the value of “unlimited” PTO. In the time since, Jim and Jason have discussed the topic several time through multiple means, most recently on Twitter. On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue that conversation on Twitter giving their current perspective on unlimited PTO and discussing how it is tightly tied to employee autonomy.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com

We’re currently taking a break for holidays and will be back with new episodes starting on January 12, 2022.  This episode was originally posted on March 17, 2021. Digital Analytics is all about identifying problem areas and potential solutions for a business?  That doesn’t mean the space doesn’t have problems itself.   On this week’s episode of 33 Tangents, Jim and Jason talk about what they see as issues within the digital analytics space and their thoughts on how to address them.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/

Analyzing visitor behavior on a website is all same regardless of the type of site, right?  For a brand that has a B2C and a B2B arm, what are the things those using digital analytics data should consider? On this week’s episode of the 33 Tangents podcast, Jim & Jason wrap up the series comparing B2C and B2B.  They dive deep into common things analysts miss when working with a B2B site and the key items they need to be aware of to provide useful insights.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/

“If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’ “  - Yvon Chouinard In our previous episode we discussed the differences between B2C and B2B.  Continuing that thread,  What are some of the unique nuances that digital analytics solutions should consider for a B2B site?  Can the same solution cover both a B2B site and a B2C site?  What are some of the finer details that make all the difference? On this week’s episode of the 33 Tangents podcast, Jim and Jason focus the what is needed when designing a solution for a B2B site and how companies often get it wrong.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks

We’re currently taking a break for Thanksgiving and will be back with new episodes starting next week, December 1, 2021.  This episode was originally posted on May 1, 2020. This week Jason and Jim are joined by returning guest Stephen Marshall.  Stephen is a professor and department chair at East Tennessee State University.  The conversation looks into the cost and value of higher education and Stephen also shares how ETSU is supporting students during this uncertain time.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/

As the discussion comparing online B2B and B2C businesses continues, what are the common mistakes companies make with these two sides of the business?  Are there things that companies assume or fail to consider with B2B? On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss online shopping and purchasing needs of B2B customers that companies often neglect.  They provide their perspective on where companies typically struggle having worked with clients with both offerings.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/

Commerce is commerce and all ecommerce sites work the same way, right? On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss the differences between online consumer customers & online business customers.  They cover the nuances between the two and what companies need to account for. WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/