Million Dollar Landscaper

In this episode, Scott sits down with Paul Sanneman, founder of Contractor Staffing Source, to tackle one of the biggest headaches in the landscaping industry: finding (and keeping) good employees.   Paul has helped contractors across North America hire over 4,500 team members—and in this conversation, he breaks down exactly why your hiring strategy probably isn’t working, and what to do instead.   You’ll learn: Why the best candidates are never on job boards (and how to reach them) The real difference between hiring and recruiting (and why it matters) How to use AI to write better job ads and build a reliable hiring system What landscapers get wrong about pay, culture, and onboarding   Plus, Paul shares the one mistake that kills company culture faster than anything else—and how to avoid it.  

In this episode, Scott sits down with AI expert Jonathan Mast, founder of Whitebeard Strategies, to break down how landscapers can actually use AI to save time, win more jobs, and grow their businesses faster.   Jonathan shares real-world examples of how AI can help with everything from writing emails and building SOPs to creating instant landscape mockups right in front of clients — and why landscapers who start using these tools now will have a major edge.   You'll also learn practical tips on how to "train" AI to sound like you, avoid rookie mistakes, and use it safely without risking your business info.   Ready to start using AI the right way (without sounding like a robot)?  

Before you run ads for your landscaping business, you need to make sure your business is actually ready. In this episode of the Million Dollar Landscaper Podcast, Scott and Katie explain why more leads won’t fix a broken foundation—and how skipping steps can waste your money and wreck your reputation. You'll learn: ✅ Why "Reach" is the final step in the R6 system ✅ The #1 reason most landscaping ads fail ✅ Simple checks to know if you’re really ready to start advertising

Episode 5 of the R6 Framework Series Are you always chasing new leads... but forgetting about the easiest sales you could be making? In this episode of the Million Dollar Landscaper Podcast, Scott Molchan breaks down why reselling to past clients is one of the fastest, cheapest ways to grow your landscaping business—and why so many landscapers are leaving easy money on the table.

Are people checking you out… then disappearing?   You send the quote—and never hear back.   You follow up once—but still crickets.   Now what?   In this episode of the Million Dollar Landscaper Podcast, Scott Molchan breaks down Remarketing—how to stay in front of leads who are interested… but not ready yet.  

Are your leads ghosting you? Struggling to get consistent referrals? It might not be your ads—it might be something much simpler.   In this episode of the Million Dollar Landscaper Podcast, Scott Molchan explains why reliability is the #1 reason most landscaping marketing fails… and what to do about it.  

Are your leads ghosting you? Struggling to get consistent referrals? It might not be your ads—it might be something much simpler.   In this episode of the Million Dollar Landscaper Podcast, Scott Molchan explains why reliability is the #1 reason most landscaping marketing fails… and what to do about it.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down why most landscapers don’t have a lead problem—they have a marketing systems problem.   You’re posting on social media… maybe running some ads… maybe even getting leads. But they’re not turning into jobs. Or worse—you're losing money chasing the wrong customers.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with H-2B visa expert Nataly Mualem to reveal a game-changing hiring strategy that most landscapers don’t even know about—the October Strategy.   If you rely on H-2B workers, you already know how tough the competition is getting. With visa caps filling up faster than ever and an increasing number of businesses applying, many landscapers are struggling to secure the workers they need. But what if there was a way to beat the system and drastically improve your chances of getting H-2B workers?   Nataly breaks down: ✅ What the October Strategy is and why it gives you an advantage over spring applicants. ✅ Why most landscapers miss out on this opportunity (and how to fix that). ✅ The rising demand for H-2B visas and what’s driving the competition. ✅ Green card options – Can landscapers secure a more permanent workforce? ✅ The biggest mistakes landscapers make with H-2B applications. ✅ Legal & policy updates that could impact

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down why Google reviews are one of the easiest (and most overlooked) ways to win more customers—and how ignoring them is costing you money.   You do great work, but if you don’t have 5-star reviews to prove it, potential customers will choose your competitor instead. And if you’re not actively asking for reviews? You’re leaving money on the table.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan reveals why just getting leads isn’t enough—and why so many landscapers keep falling into the feast-or-famine marketing trap.   You hustle to get leads when things are slow… then get too busy to keep marketing. The cycle repeats. Sound familiar? The truth is, marketing isn’t just about getting leads—it’s about having a system that attracts, converts, and retains customers consistently so you never have to start from scratch again.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down one of the most overlooked but powerful marketing tools for landscapers—your Google Business Profile (GBP).   Most landscapers focus on websites, but here’s the truth: GBP is the first thing potential customers see when they search for landscapers in their area. If your profile isn’t set up or optimized, you’re leaving money on the table.

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Ezra McCarthy of Green Frog Web Design to tackle one of the biggest struggles for landscapers—getting stuck working in their business instead of on it.   Most landscapers start their business because they’re great at what they do, but before they know it, they’re buried in the day-to-day grind—sharpening mower blades, handling customer calls, doing estimates, and even bookkeeping. Sound familiar?  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Derek and Kelli Shaw of Hey Lieu to uncover a game-changing strategy for landscapers—leveraging Virtual Assistants (VAs) to save time, reduce costs, and streamline business operations. Running a landscaping business is overwhelming, and administrative tasks can quickly eat up your time. But what if you could outsource those tasks to highly skilled, cost-effective remote assistants? Derek and Kelli share how they used VAs to transform their moving business and how landscapers can do the same. From customer follow-ups to scheduling, bookkeeping, and even marketing, VAs can take critical tasks off your plate so you can focus on growth.

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Carl Sorensen of Sites4Contractors to tackle one of the biggest problems landscapers face—a website that isn’t bringing in leads.   If your website is just sitting there, not getting you calls, messages, or jobs, this episode is for you. Carl shares the must-have elements of a high-converting website, the biggest mistakes landscapers make (and how to fix them), and why generic messaging is killing your sales. Plus, we dig into how AI can help—or hurt—your marketing strategy.  

In this episode of the Million Dollar Landscaper Podcast, hosts Scott and Kati Molchan dig into one of the most overlooked but critical aspects of running a successful landscaping business: your P&L (Profit and Loss) statement.   If you’ve ever wondered why your profits don’t match up with what’s in your bank account, or how other landscapers claim they’re hitting sky-high profit margins, this episode is for you. Scott and Kati break down why having a properly set-up P&L is the foundation for pricing your work accurately, making smarter financial decisions, and staying profitable year-round. From understanding gross vs. net profit to identifying mistakes in your overhead and labor costs, they’re sharing the insights every landscaper needs to know.  

In this episode of the Million Dollar Landscaper Podcast, hosts Scott and Kati Molchan dive into the art of customer communication and how it can transform your landscaping business.   If you’ve ever struggled with getting clients to call you back, managing customer expectations, or keeping up with today’s fast-paced communication methods, this episode is for you.   Scott and Kati break down why communication is one of the most critical skills for landscapers and lawn care professionals, especially when it comes to building trust with new clients. From responding to inquiries quickly to understanding how different customers prefer to communicate, they share practical strategies that will help you save time, win more jobs, and keep your clients happy.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan teams up with Jake and Cody from Evergrow Marketing to reveal marketing strategies that every landscaping and lawn care business owner needs to know. If you’ve ever felt like you’re throwing money at ads without seeing results, this episode is for you.   Jake and Cody dive deep into the data-driven strategies they use to help landscapers across the country get more leads, grow their businesses, and avoid common marketing mistakes. From breaking down seasonal ad budgets to explaining the difference between Google Search Ads, LSAs, and Facebook Ads, they’ll show you exactly where and when to spend your marketing dollars for maximum ROI.   But it’s not just about running ads. Jake and Cody share how to prepare your business for a flood of leads, why timing matters more than you think, and how tracking your results can make or break your success.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Matt Smith, seasoned entrepreneur and host of the Service Industry Podcast, to help landscapers kick off 2025 with a clear and actionable plan for crushing their revenue goals.   Matt shares his proven goal-setting system that’s helped countless home service business owners grow from six to seven figures. From breaking down yearly goals into month-by-month targets to simplifying your processes for better results, Matt delivers practical advice that you can put into action today.   But it’s not just about the numbers. Matt and Scott dive into the mindset shifts and discipline it takes to achieve your goals—whether it’s building a stronger business or staying on track with personal growth. Plus, Matt opens up about why surrounding yourself with the right people and keeping your goals front and center can make all the difference.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan kicks off the New Year with a short but powerful message to help landscapers set the stage for a successful 2025—without the overwhelm of long-term resolutions.   Scott gets real about starting the year under the weather and shares practical tips for reflecting on 2024, setting realistic goals, and taking care of yourself so you can thrive in both life and business.   From celebrating last year’s wins to identifying one simple goal for January—like organizing your truck or reviewing your pricing—Scott emphasizes the power of small, actionable steps to build momentum. Plus, he highlights why now is the perfect time to check your numbers and ensure your pricing is setting you up for profit, not stress.   But it’s not just about business. Scott reminds us that landscaping is tough work, and your health and well-being are the foundation of everything you do.