Comfortably Profitable

On today’s episode, we’re joined by Dr. Aba Mortley, owner of Cher-Mere, a hair, skin, and body care brand with over 40 natural, herbal and eco-friendly products. Aba shares the story Cher-Mere’s family and Caribbean roots, how the brand has evolved, and her personal experience with burnout. She also shares the importance of community, self-care, and breaking down projects in order to combat burnout. About Aba: Dr. Aba Mortley moved to Kingston, Ontario from Trinidad and Tobago to do an undergraduate degree in Engineering at Queens University, followed by a Masters and Ph.D. in Materials and Chemical Engineering at the Royal Military College. In 2013, Aba opened the first Cher-Mere day spa, using the family’s name brand Cher-Mere products, in downtown Kingston and expanded to open a second location in 2018. She is currently the chair of the Tourism Kingston board, co-chair of Queens University Council on Anti-Racism and Equity, member of the downtown business association board, member of the Kingston Economic

On today's episode, we're joined by Danielle Ufniak, entrepreneur, physiotherapist, and fitness coach at Flow Physio + Wellness. Danielle shares all about her journey as a business owner and physiotherapist and how she balances as a specialist entrepreneur. Tune in as we discuss the past, present, and future of the wellness industry.  About Danielle: Danielle completed her undergraduate degree in Therapeutic Recreation and Leisure Studies at the University of Waterloo. After this program and realizing the importance of movement and play throughout our entire life, she completed her Masters in Physical Therapy at the University of Toronto. During this time she fell in love with physical activity of all types, competing in two fitness competitions, racing in countless half marathons, the Tough Mudder, two marathons and a half-Ironman triathlon. She has felt a lot of different body sensations/aches/pains related to activity (or inactivity due to long hours of studying during her Masters!) Now she loves her

Success is a result of long-term planning and daily action. In order to be successful, we need to create habits that build a foundation for success. But how do we get there? On today's episode, Ben is sharing his thoughts on How We Organize Success. 

Today, we’re joined by Kingston entrepreneur, Spencer Smith, of Immerse Spa and the Immerse Wellness Ecosystem. Spencer shares how Immerse Spa came to be, his experiences with Float Therapy, and the benefits and do’s and don’ts of Cold Water Therapy. Ben and Spencer dive into how these relatively new practices are growing in popularity and continuing to evolve. About Spencer: Spencer is a Kingston, ON entrepreneur and the owner of the Immerse Wellness Ecosystem. He has been committed to learning about health and wellness to better himself and share health and wellness trends with his community. An advocate for wellness, Spencer is continuing to expand on the Immerse brand by keeping an open mind and having a continued learning state of mind.  

On this episode, Ben is taking some time to reflect on The CoreHealth Collective podcast journey so far. While we're still early in our exploration of the health and wellness industry, Ben has been able to have some meaningful and educational conversations with entrepreneurs about their health and wellness businesses and journeys. While reflecting, we also look ahead to the future and are excited about the upcoming guests and their stories. 

On this episode of The CoreHealth Collective, we’re joined by Kingston, ON entrepreneur and Chiropractor, Dr. Peter Pain. Dr. Pain shares a trend he’s noticed over the last few years regarding the increased popularity of a proactive approach to healthcare vs. a reactive approach. We also dive into the current and future of the Chiropractic world and what opportunities or challenges may arise. About Dr. Peter Pain: Dr. Peter Pain has focused on health, exercise, and fitness from an early age. He completed his undergraduate studies at Queen’s University with an Honors BSc. in Life Sciences and his Chiropractic Doctorate at the Canadian Memorial Chiropractic College in 1997. From 1989 to 1992, Dr. Pain was a member of the Queen’s Golden Gaels Football team, winning the National Championship Vanier Cup in 1992. The rigors of playing and competing in football also led Dr. Pain to chiropractic. Dr. Pain worked as a certified Personal trainer with The Sports Clubs of Canada in Toronto for 4 years while attending the

On today’s episode of the Core Health Collective, we’re joined by registered massage therapist and entrepreneur, David Barker of the David Barker Clinic. Cold Laser Therapy is growing in popularity due to its effectiveness at healing the body without invasive surgery or potentially harmful medications. Join us today as we learn all about Cold Laser Therapy, the benefits, and the innovation of this growing treatment option. About David: David graduated valedictorian Trillium College Massage Therapy Program in 2014 and has since opened his downtown Kingston Ontario clinic with a strong vision in providing excellence in medical-based therapeutic massage. As an individual health care professional, David is committed to the highest quality, evidenced-based massage therapy in the Kingston area. Whether the treatment involves sports injury, repetitive strain, chronic pain, or a specific stage of recovery, David’s treatment plan will be designed to benefit you. A key component of all of David’s treatments involves st

In this episode, Ben is addressing some common concerns from previous guests and clients about calculating customer acquisitions costs. In this quick episode, Ben talks about the importance of knowing your customer acquisitions costs and demonstrates a simple way to calculate the cost yourself.

On this episode of The CoreHealth Collective, we’re joined by Cory Firth who shares how curiosity and keeping an open mind helped him find healing on his personal health and wellness journey. An advocate for wellness, Cory shares that the key to exploring health and wellness trends is to stay curious and create dialogue and community.  About Cory: Cory is a human-impact community builder and plant medicine advocate who has spent the better part of the last 5 years building communities in the mental health and wellness space, including his work as the former Executive Director of the Canadian Psychedelic Association. Today, Cory works as Director of Content for Numinus Wellness and founder of Dose Day, a group-matching peer support community for intentional microdosers designed to match like-minded interests with real-world mental health outcomes. Cory has committed his career to a vision of the future where mental health and disease are viewed as holistic, collective experiences and the stigmatization of

In our first episode of the series, we’re joined by Jackie Sinkledam, Registered Physiotherapist and Senior Founding Partner of Eramosa Physiotherapy. In this episode, we’re talking about some of the challenges of being a specialist entrepreneur and finding the balance between the two roles. We’ll also chat about the current state of the physiotherapy landscape and look at some trends for the future. About Jackie: Jackie is a graduate of the University of Guelph and McMaster University. She is the senior and founding partner of Eramosa Physiotherapy Associates, now celebrating 25 years of providing excellence in physiotherapy. She has successfully completed her Intermediate Manual Therapy and Advanced Manual Therapy Exam (FCAMPT). In addition, Jackie has furthered her education by completing her Certificate of Acupuncture Foundation of Canada (CAFCI), Concussion Management, Vestibular Rehabilitation, and is known as a local Pelvic Health Care Leader. She has previously been a clinical instructor for McMaster

Summary: In our second episode, we’re chatting with Dr. Kim Meathrel, certified Plastic Surgeon and owner of Bespoke Skin MD, a cosmetic clinic in Kingston, ON. This industry has seen huge growth in the last few years, but what does the future have in store for the Cosmetic Industry? About Kim: Dr. Meathrel is a certified Plastic Surgeon by the Royal College of Physicians and Surgeons of Canada. She completed her 4-year undergraduate degree in Biology at Queen’s University and finished first in her class with the university gold medal. She then completed medical school at Queen’s University and graduated with awards in both Surgery, and Obstetrics and Gynecology. Dr. Meathrel went on to complete her 5-year residency training in Plastic Surgery at McMaster University, winning research awards, research grants, and resident of the year. She received her specialist certification in Plastic Surgery from the Royal College of Surgeons of Canada in 2005, followed by a burn trauma fellowship at the Ross Tilley Burn Ce

Whether you are a B2B or B2C business, the Larger Market Formula is something that you have to be looking at. This formula will help frame your thought process going into your next marketing cycle. Many businesses focus on the 3% of the market that is in the "buy now" stage of their buyer journey. However, there is a strategy where you can reach your target audience before they reach the "buy now" stage, meaning that the audience will be familiar with your brand by the time they are ready to make a purchase. Enjoy this episode where I dive further into why you need to be looking at the Larger Market Formula.

How has Covid-19 affected your business? This is a question I hear very often and I know all business owners are going through the same thing. In this episode, I breakdown some positives and negative points on my perspective of operating a business during the Covid-19 pandemic.

What if I told you that 5 star reviews from customers are NOT the best ratings for your business? Nobody in the world is perfect, and your business is no exception! Watch this video to where I explain how 5-star reviews could be hurting your business and what reviews you should be aiming for.

The first thing I suggest you do is create a collision in your business between Sales & Marketing. Make it as painful as possible for everyone involved. Only then do you stand a chance to rebuild both departments into one unit ready for battle.

Every October I create my business plan for the coming year. I do this early so I can get it right and also so I am prepared to be executing at full speed come January 1. I started this about 5 years ago and it has been the best decision I ever made. In this episode I break down the steps for you so you can jump on the "October Train" with me.

Today we talked about the New England Patriots as an example for creating a system that creates success regardless of the pieces. Companies that have been around for greater than 50 years survive only by having super star sales people. These people don't exist at scale anymore which is why these companies are in trouble.

Looking back in our career we discussed missed opportunities. These were mostly due to massive gaps in the customer journey as a result of having no real connection between marketing and sales in our companies. These two departments should be consolidated into one. No question!

I would ask everyone that listens to this to take a half day, note pad or white board and map out the gaps in the customer journey. Your clients want a better experience from your brand. Even better, if they aren't asking for it, this is the best time to over deliver.

The key to every relationship is communication. On this episode I talk about the value of Real Time communication using tools like Slack and not email.