Synopsis
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That.Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999.This is his podcast.
Episodes
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How To Defeat The Dreaded "What If" (Go to KernClass.com to see how we're selling lots of stuff.)
22/02/2019 Duration: 24minAlways asking "what if?" Here's how to stop.
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What it REALLY means to be an Entrepreneur (As an aside - if you'd like to see what's working, go to KernClass.com)
21/02/2019 Duration: 25minAre you, really, an entrepreneur?
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Two Things That Make Selling Easier (Want To Take The Branding Class? Go To KernClass.com)
20/02/2019 Duration: 28minWant to make selling easier? Here are two things ...
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Behind The Scenes: How We Exceeded Our Sales Target (Want To Learn How To Deploy Intent Based Branding In Your Business? Go To BrandingCall.com)
19/02/2019 Duration: 19minIntent Based Branding helped Frank and the team exceed to week's sales targets ... here's how.
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The only two things you need to focus on
17/02/2019 Duration: 09minDo you know the only two things you need to focus on for your business?
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What I Learned From Getting Beat Up A LOT By An Army Ranger
16/02/2019 Duration: 14minEvery single time, for a nine hour day, I ended up on the ground.
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The Truth About Haters (Not What You Think)!
15/02/2019 Duration: 11minFrank Kern knows haters. Here's how to deal with them. If you let your fear of haters stop you from doing something, you might as well just write them a check.
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What happens when you raise your standards?
14/02/2019 Duration: 12minWhat happens when you raise your standards? Good stuff happens when you raise your standards. For more, visit http://KernClass.com.
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The Secret Of The HotList
13/02/2019 Duration: 15minIf you want to see how they're selling so much (it's the Secret Of The Hotlist), you must go to http://KernClass.com.
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What it REALLY means to be an Entrepreneur
12/02/2019 Duration: 24minWhat does it actually mean to be an entrepreneur? In this episode find out some of the best tips on being a successful and real entrepreneur. Listen for more ... Want your next million faster? Visit - http://FrankKern.com/Class Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page
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The Rolls Royce Phantom Edition
11/02/2019 Duration: 20minComing to you from his Rolls Royce Phantom, Frank talks about how he exceeded his sales target by 12% in just 2 weeks, and gives tips on what you can do to exceed your sales target. Listen for more ... Want your next million faster? Visit - http://FrankKern.com/Class Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page
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The Right Way To Pitch On Social Media
07/02/2019 Duration: 12minMaking an offer on social media is one of the easiest parts of the Intent Based Branding strategy to make mistakes with. Learn about the right way to pitch on social media and why making your offers internet marketing style just doesn't work anymore. While you're at it, you will also find out the true purpose of creating social content. (Hint: it's not about selling your products.) The videos for the past two weeks would fall under the banner of Intent Based Branding. The methodology involves putting out content that sells and is broken down into three phases. Phase 1 is helpful useful content that makes an offer, phase 2 is understanding that content is an asset for your business that keeps on performing, and phase 3 is advertising. The content always does three things: provides value, builds goodwill, and makes an offer. The format of the content is usually video, typically live. When Frank teaches the method to people, they usually create the content as if they were producing a webinar, which is not the r
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The Real Secret To Marketing Success
04/02/2019 Duration: 08minIf your mission is to get MORE CUSTOMERS, this is for you…Frank reveals the simple secret to true marketing success, and it's probably not what you expect. Learn how to think about your ad spend the right way, even if you've never really spent money on ads before, by discovering the most important number in marketing. Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base before you start spending money on ads. One of Frank's clients who runs a traditional business in New Zealand had reached a plateau in their business and was now on the mission of acquiring new customers. Because Frank's client was a local based business, he recommended they test out the 'click-to-call' ad type. They started out with a small budget of $1000 and managed to generate $1914 in sales, around a 40% return on their as spend. The natural next step was to run the ads again and spend more money. When people aren't used t
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How To Make Offers From Multiple Angles
31/01/2019 Duration: 06minIt can be tough going to your market and making the same offer for the 37th time, so how can you keep making offers without repeating yourself and boring your audience? That's the topic of this short episode, learn how Frank uses multiple angles to create new and valuable content while also making more offers and keeping things interesting for his customers. It's hard to go to marketplace and just say "buy my stuff!" You have to come up with multiple angles to make your offer. There are two angles that are helpful to start with: the how to angle and current affairs. The how to angle will help you understand the steps your customers need to go through to achieve the transformation they're looking for. Each step can become an angle you can work and turn into an offer. Anything related to the steps in the process can have a pitch made around it. Anything about the economy is always going to be an angle. Up or down, it doesn't matter, it will still work. Current affairs is the second angle you can use to make yo
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Hard Data On What's Working
28/01/2019 Duration: 16minFind out who wins in this three-way social media death match between Grant Cardone, Gary Vaynerchuk, and Frank Kern! Learn the three major takeaways for what's working on social media right now and how you can apply them to your business so you can sell more online. There are some fantastic tools available that allow you to spy on your competition. Modeling is very different from copying. Don't try to emulate someone else's persona, just be yourself. If someone is getting a result you want to get, it's pretty smart to see what they're doing and model it. Going live on Facebook on your phone is much easier than trying to come up with a script and getting fancy with video. Frank has sold over $300,000 worth of products generated purely from organic traffic on social media since the beginning of December 2018. This led Frank to wonder how much content should you make and often should you post? Frank uses Agorapulse to analyze his competitors and see what's working most effectively for them. It allows you to see
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The True Key To Success
24/01/2019 Duration: 05minWhat wisdom can we learn from an old Christmas carol? When it comes to the key to success in business, it turns out we can learn a lot! Learn why "good will towards men" may be secret to successful marketing and how you can make offers to your audience all the time while still adding value. If you flip the Christmas carol verse "peace on Earth and good will towards men" around, you may have the real key to success and happiness in life. When you take good will towards to men and add "success in business" you have something that is demonstrably true. Frank has been going live nearly everyday since December 1st, but he's probably doing around 10% of what a real social media focused person would do. The posts are always trying to add value to the audience and build good will while subtly, and not so subtly, promoting Frank's new book. He never really thought it would amount to much but it has resulted in over $35,000 in sales of the book. That's just from putting out good content and making offers. Statement #1
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Forget Your List, Focus On This
21/01/2019 Duration: 32minIt used to be all about your email list. Now, email is becoming less and less effective every day with less people opening and clicking. So what's an internet marketer to do? Find out how Frank is selling his new book Convert 2.0 using an alternate strategy that is even more powerful than email AND how he's doing it without paying for ads! The death of your email list may actually be a good thing for your business. If you have been using email to market your business, you will have noticed that your open and click through rates have been declining consistently. Email has been gradually becoming less effective. Most people check their email on a mobile device, which means they probably won't see your message. Gmail is actually now recommending users to unsubscribe from commercial email lists if they haven't opened anything in a while. GDPR is making it very difficult to email people in Europe as well, so much so that Frank has removed everyone from Europe off his email list, and there is a good chance of some
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The Right Way To Think About Your Social Media Marketing
17/01/2019 Duration: 18minNearly everyone goes about social media completely wrong, find out how to use social media the right way to grow your business and generate revenue that's even more effective than email marketing. Learn about the completely organic strategy that Frank has been using to sell his new book, Convert 2.0, and why you need to think of your social media videos as assets instead of just one and done posts. The more value you provide to the marketplace, the more goodwill you establish and the more offers you make, the more revenue you generate. The good news about live video and social media posts is that they live on forever and continue getting viewed by your audience. Frank began promoting his latest class via live video social media posts and in only a couple of days, generated so much interest that he had to host a Zoom call instead of having his assistant book everything. Whenever you go live or create a social media post in this way, you are creating an asset that keeps performing. Frank takes the content he i
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The Coming Apocalypse
14/01/2019 Duration: 15minIf you're relying on email to build your business going into 2019, you're in for a rude awakening. Despite what some marketing gurus want you to believe, email is dying. Learn about the new strategy that Frank has been using to generate over $50,000 in revenue in the past month WITHOUT using ads or relying on his email list. When you create content today, it lives on forever. Content on social media like podcasts, Facebook, YouTube, and Instagram will keep benefitting you over time, even if you don't post everyday. Email is dying, the response rates on email is going down and you won't be able to depend on it as a primary means of communication for marketing purposes. Frank is using a strategy called Intent Based Branding to sell his book on social media and he's sold over $50,000 worth since the beginning of December. Between Dec 1 and Dec 26 Frank has sent out 28 emails to his list of approximately 80,000 people. Nearly every email he has sent was to drive people to the content he was posting on social med