Nik And Ant - Ptma Podcast

How to sell to a small online audience audience (60 email list, 550 insta followers)? Would you focus on speaking to everyone still on there or focus more on engagement and starting conversations? How to manage expectations around getting a million clients in Jan. Feel like it's so easy to get in your own head when you potentially see other PT's in your gym with 1/2 new clients and assume they have loads of new people. It can make you feel that they're doing everything right/you have no idea what you're doing, even when it's not the case. if you could only listen to one artist for the rest of your life, and you have to say only one, who would it be? what if you have 1-2-1 clients who arent interested in goal setting or moving over to sgpt but have been with you for ages? they are great at getting workout done they show up for their sessions and for themselves but goaless and just prefer to talk to you? How would you future proof your lead gen for moving into your own small private faci

how to manage "behaviour" in a group session when one person makes jokes about gaining weight and eating shit bla bla when the others arent like that. says it more in a jokey way and takes full responsibility for it but still doesn't look good in the group in front of the others If you could have a gym partner for 1 session would you choose (anyone in the world)? What are some changes you see happening in the fitness industry / PT during 2025? What's the single most successful bit of gym floor lead gen (in terms of leads generated rather than sales)youve done in your PT careers? And what about it do you think made it the most successful? will I ever not feel overwhelmed  What's the best way to deal with constant client cancellations and reinforcing your cancellation policy and setting boundaries but maintaining a good relationship with your clients? What is the best way to make sure a client is building self-efficacy instead of just relying on you to tell them what to do?  When does the January rush s

How to get the most out of January? Is it a good idea to come up with some sort of formula for your social media … i,e Monday is a post on this topic or is a motivational type post. Wednesday is one about myself being training or my own goals, relatable to others. Friday is an information post etc. etc What overlooked strategies/ concepts contribute to the success of top fitness business owners?

What does freedom and/or financial freedom look like to you ? How do I create content that helps my audience to get to know me and shows my day-to-day without coming across as if I'm making 'influencer' type content. This isn't the sort of personality I have so I want to make it authentic/genuine but also make it easy to consume and engaging.  Realistically, how many hours of marketing should you spend a week on your business? 'How to best avoid imposter syndrome/fear of rejection on gym floor lead gen' For new PTs, if we’re consistent with marketing and lead gen. What should we expect in January in terms of new sign ups.  Do you think it matters whether you follow a lot more people on social media than they follow you. Is this a turn off for people? How to encourage clients to plan their weeks without sounding like you are directly telling them what to do? I have a client who really struggles with structure and planning with the gym and life in general and she is someone who tends to bury her head in

What five things would you advise a personal trainer to do to stand out from others in their gym? For example, what are some things gym floor personal trainers typically don’t do, but you would? And no, I’m not dyeing my beard blue. if you could give one bit of advice for someone to get clear on their niche, what would it be? How do you decide how much to invest in marketing efforts? What social media platforms would you say, works best for coaches, why might that be? best tip for prioritisation Books or podcasts related specifically to coaching behaviour/habit change?

What's been your most challenging moment, and rewarding moment this year?  What did you learn? Struggling for podcast ideas. I've already gone through check ins & pre-consult forms. Where do you think would be best to get more ideas? When it comes to email marketing, what examples can you give for setting an upcoming journey for a new subscriber? Extra things you can do to keep online clients as engaged as face to face? Should i get deposits from clients who aren't joining till later in the month? What are the general distractions/barriers clients generally face over the coming 6 weeks, from your experience? What is the best way to create productive time in your calendar and actually stick to it without being distracted. Is it possible to grow an online coaching business without working in a gym and having access to those leads? should powerlifting be allowed in the olympics What signs are you looking for, from members at a commercial gym. That they may be worth talking to about personal training

How would you change the narrative from being just an in person PT to adding online coaching and only wanting to take people on online through instagram, emails, classes etc. As a coach who is brand new to the mentorship, what is your biggest piece of advice to maximise the opportunity?  How many emails should i send leads a month? - as a newbie to email marketing What are you most looking forward to about this years Coaches Conference? Could you do a live experiment/mini-series of how you plan and run your marketing campaigns? - showing the BTS process you go though of plan, make the creative/ads, and then the result of the campaign. I'd love to see a recording of your planning sessions and what they look like behind the scenes

What are your thoughts on discounting the first month of PT just to get people into your business? How many hours actually doing in person sessions is the average?  Why and how would someone go to a PT to lose weight, if they are already spending c£200 on GLP1 jabs?  Are our jobs slowly becoming redundant with people able to find whatever they need online now (training videos, plans etc.) and now lose weight with drugs?  I don't really see the need for our profession in the future - why will it be needed? Its my first week as a PT/FC at a commercial gym (puregym) what are 5 things i should look to do this week in person in the gym?  squat, bench or deadlift First negative feedback I've had on my SGPT this week which upset me, how best to handle that. Ask others for feedback? I've tried to take as constructive but? (It wasn't to do with my coaching, more others in the group and not getting along with them)  How to upsell to current clients?  I have 2 clients on basic personal training (sessions only) cu

This week we dive into some questions from the team around how to engage your audience using the instagram engagement functions, dip into niching for the gym floor and online and being resilient in business. Questions in order below; Do you think coaches taking part in events (hyrox, marathon etc.) has any sort of effect on swaying people to join their service? Who would you say are good people to follow or any recommended resources regarding improving the quality of socials content? I'm shite at anything that needs to look aesthetically pleasing and always have been! How much of an impact should Niche have on gym floor lead gym? If you work online as well as in person, does it matter if they aren't the same people? Ideas on how to engage audience more on SM via stories/ polls/ etc. Feels like my audience are all millennial lurkers lol. How to create a great monthly review for online clients how can you predict what you want to market when you are someone who works purely on impulse? i need help

This week we dig into some awesome questions from the team. Covering what resources to have and why for your clients. Do you need a nutrition certification as a personal trainer? and loads more. Specific questions below; In particular women 40+/Peri onwards and how to handle advice on increasing protein, lower carbs (if she would advise this) What are the key things that my clients should know when starting out with me and what is the best way to present that information in a way that is easy to digest? What is the main part of your job which gives you the most satisfaction When do you start feeling like a good coach? I feel like my clients are utilising the videos & handbooks that I've created in our group for them - I know that them using these things will help them, but how can I encourage this more without being annoying/putting them off? Whats your take on the typical career path of PT > Gym owner. Having went down the mentorship path yourselves what do you see as other routes of

If you have ever 'sacked' a client, how have you gone about it? Best way to help your new and current clients be aligned with the product that you provide. For example, if you're offering SGPT as a service, helping them see it as a full PT service and not just classes. How often should i be contacting my online clients? How to maintain rapport with clients that leave or move on? how often should you be directly advertising your business? like posting that you have spaces or the link to enquire Best time for a PT taster week? Got it planned for December but might delay till Jan to catch gym newbies What resources (books, podcasts etc) would you recommend for ongoing learning and professional development? How would you go about encouraging clients to set goals on their terms, personal to them? How to recognise when you're self sabotaging? And how to overcome it and get into a more positive headspace with having more pressure. I feel like I get to a certain number of clients, and stop doing al

What are the most important things to have on a landing page? If you had to compete in a sport at a high level, what would you choose? What are your Biggest Pet Peeves that you've seen PTs carry out regularly on the gym floor whilst PTing How do you deal with feeling like you're not doing enough for your clients? and how to change it if you're not doing enough? What are strategies you use to help clients stay motivated over a long period of time? How do you keep clients motivated when on a ‘ cheaper programme’ As they are not paying for more contact but I still want good resilts Thinking of adding in Q&A calls to the service - advice to make them fab and not tumbleweed... What effing software is the best! I'm liking the look of everfit or kahunas at the moment What would you say each other's strengths and weaknesses are?

I've been PTing a client for a year who wanted weight loss and is still 128kg. He doesn't understand how inactive and how poor his diet is even though we have spoke about it on multiple occasions and we have put action plans together in the past but he can't stick to anything for a week never mind longer. How would you address this? What are some things you should consider when deciding on your own facility? Where would you draw the line between using automations in your service and keeping it as individualised as possible? If automations mean the service meets the clients individual needs and they're happy with the experience and results, does it really matter? What sort of things would you use for lead magnets if you only had an hour or two to fill for face to face PT? We all know this is a tough industry, with plenty of challenges and brick walls to run into, what would you say to anyone listening is the most important element of business to just keep doing no matter what? Any re

Do you think PTs should have a learning platform for their clients? Similar to your PTBT course where videos are stored. How do I switch off from my business when taking time away to allow me to push hard again and continue being efficient in the business? I'm thinking of opening my doors online and starting to actively try and get some online clients in the next few months. Do you think there's a best (or worst) time of the year to launch new products or services? On the podcast a couple of weeks ago (I think!), you's mentioned if you were to go back into full coaching/facility ownership/have your time again, you'd go the SGPT route. What would be your ideal SGPT business? Just looking for general advice on removing the "ick" from front end marketing. Two sided question: I live in an area with low amounts of disposable income and get a lot of people say they cant afford PT, but I refuse to hold that as a limiting belief and let it lower my pricing. How would you go abo

In terms of Studio/SGPT equipment, which brand has a good reputation within in the industry from what you've seen/heard over the years? What do you think makes an online coaching service work and better than others? How can I improve my marketing overtime? What are some major changes to being a PT you think will take place over the next 10 years? What boundaries do you think you should have as a business and PT? What have you seen work for others and yourself that have the most positive impact - feel a bit all over the place at times and do not switch off. When releasing an online launch is it better to release it as just a new service and hope people sign up or will creating a competition with 5 people 50% off give it more demand/ interest? How to hit lead gen targets in club when very busy with clients and have minimal time? What would you suggest when building a learning platform for clients (for example something similar ish to your PTMA website with the course) After building up my

This we are buzzing to welcome Sky to the team. We have known and worked with sky from 2016, and are buzzing to have her join the family. Learn about what Sky will be doing, and some random facts about her. Plus the normal awesome questions from the team this week.

1. I have a client groupchat on whatsapp. Do you think it's best to keep people in when they stop working with me or kick them out? 2. Whats a regret you've made during your career? 3. You get to coach any athlete you want in their prime, dead or alive, who are you picking? 4. What’s the best way to take client feedback when you don’t necessarily agree with what they’ve said? 5. How to help a client who is not adhering but you feel like you’ve tried EVERYTHING

How much planning did you put into your giveaway What coaching scenario makes you feel the most out of your depth, and how do you combat that? Who did you aspire to be or what did you dream of doing when you were growing up? What's your opinion on the growing importance of showing who you are on socials, more so now that there is an endless amount of ever conflicting information available to viewers/followers? People are now buying accountability, structure and routine, rather than info on how to train/eat etc. Please advise how to approach this from 1. A sales/marketing perspective 2. How to make it seem valuable to people (they often don't think they need it, they just want the results) 3. How to manage it in our service (i.e. ideas to help the client that we may not initially think of). Thanks. Obviously you guys give us accountability with these check-ins. Being self employed yourselves, how do you guys hold yourselves accountable for your business? biggest PTMA win / success story

How would you approach getting people from classes in the gym onto the email list? Was thinking of printing off a QR code to take them to my landing page but curious to hear how you would handle it What's your end vision for the PTMA in 10 years time? From your experience, what is the best way to keep clients locked in and focused on their goals? Who do you look up to as a mentor, or who have you learned from the most? What was the turning point for you with coaching where you started to feel like you were really getting good at it? Was there a particular client or situation? How would you showcase social proof, whilst switching niches, if none of your existing clients are in your new niche? If we are to put on a workshop do you think a small fee is better than free? For new-ish clients how do you discuss price increases? I.e. for longer serving clients the trust has been build and a small price increase shouldn't be too much of an issue. But if you have someone who has initially signe

What kind of things need to be done / in place on a Friday to set you up for the next week. My IG followers really engage with my poll stories but I really struggle to get anyone to answer any question boxes even when they are like a direct question. How do I get people to interact with me other than polls? How to organically create conversations on insta Do you think it's gotten easier or harder to grow a PT business since back when you started? You worked with lots of PT and coaches what's the main mistake or mistakes you see made most that they think they need but honestly is a waste of time? :) What's your most effective way to come up with content ideas? Been trying to plan ahead for my target of 4 socials posts per week and forever struggling with ideas. How would you define a great coach? Do you have a vision of where you would like your business to be in 5 years time or do you take it step by step, setting new goals as you go? How do I start to market for a niche withou